TAMPA, Fla. \u2014 A new custom truck lot in Tampa will make its Discovery Channel Debut in August as \u201cTruck Dynasty.”\u00a0<\/p>\n
The show has been shooting for three years, mainly in South Florida, where the companies manufacturing shop is located.<\/p>\n
SoFlo Customs has been in business for more than 13 years and recently expanded a sales lot to Tampa.<\/p>\n
What You Need To Know<\/b><\/p>\n <\/p>\n <\/p>\n <\/p>\n The Ft. Lauderdale-based company modifies Jeeps, pickups and Bronco\u2019s into the ultimate off-road and eye catching vehicles.<\/p>\n Jerry Eisenband is Chief Brand Content and Media Manager for SoFlo Customs and Apocalypse Manufacturing. \u00a0<\/p>\n At the sales lot on Dale Mabry Highway, you can find everything from three-axle Jeeps, to trucks with monster lifts, to even one vehicle that can be driven on the road or on the water.<\/p>\n \u201cYou go face first with the truck right in to the water, it\u2019s that easy,\u201d said Eisenband.<\/p>\n SoFlo customs has a long list of celebrity customers including Shaquille O\u2019Neal, Drake, Guy Fieri among others. It\u2019s that kind of popularity that led SoFlo Customs to sign a deal with Discovery Channel for its own reality TV Show.<\/p>\n \u201cJonathan and Drew, the Property Brothers.\u00a0 They called us up and said would you guys like a tv show?\u00a0 And we said\u00a0 Well everyday at the dealership is essentially a tv show because you never know what craziness is going to happen,\u201d said Eisenband.<\/p>\n It\u2019s not just celebrities and the ultra-rich that are buying from SoFlo Customs.<\/p>\n Eisenband says many small businesses are seeing the vehicles as a high-visibility advertisement.<\/p>\n Anyone can customize a vehicle on the companies website.<\/p>\n From paint, to engine type, to capability, Eisenband says customers can choose a more conservative design, or opt for more expensive options.<\/p>\n Truck Dynasty begins airing on Discovery Channel on August 12.<\/p>\n\n