{"id":107748,"date":"2025-07-31T14:26:17","date_gmt":"2025-07-31T14:26:17","guid":{"rendered":"https:\/\/www.europesays.com\/us\/107748\/"},"modified":"2025-07-31T14:26:17","modified_gmt":"2025-07-31T14:26:17","slug":"the-white-house-just-weighed-in-on-all-the-american-eagle-backlash-and-its-not-a-good-look-for-sydney-sweeney","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/us\/107748\/","title":{"rendered":"The White House Just Weighed In On All The American Eagle Backlash, And It\u2019s Not A Good Look For Sydney Sweeney"},"content":{"rendered":"

As you\u2019ve probably seen, Sydney Sweeney<\/a> and American Eagle have been copping a lot of backlash over their new denim ads.<\/p>\n

\"Person American Eagle \/ Via x.com<\/a><\/p>\n

The new jeans campaign has been hit with complaints<\/a> about everything from Sydney\u2019s hypersexualization to the tone of her voice<\/a>. However, it\u2019s fair to say that the biggest talking point has been around the perceived racial undertones<\/a> and links to eugenics.<\/p>\n

\"A American Eagle \/ Via x.com<\/a><\/p>\n

For context, the tagline of the campaign is \u201cSydney Sweeney has great jeans,\u201d and, as is explicitly pointed out<\/a>, the whole thing is a play on Sydney\u2019s \u201cgreat genes.\u201d Some people have taken issue with the glorification of Sydney\u2019s genetics as a blonde-haired, blue-eyed, white woman, accusing AE of promoting eugenics<\/a> and \u201cwhite supremacy<\/a>.\u201d<\/p>\n

One of the clips<\/a> that received the most backlash centers on Sydney saying: \u201cGenes are passed down from parents to offspring, often determining traits like hair color, personality, and even eye color. My jeans are blue.\u201d This video has seemingly been pulled from AE\u2019s social pages.<\/p>\n

Related: Here Are 16 Actors Who Saved Their Skin By Turning Down Roles In Movies That People Notoriously Hated<\/a><\/strong><\/p>\n

Especially in the current political climate, being accused of promoting whiteness is not a great look for the brand, nor for Sydney, who has previously had to address \u201cmisinterpretations<\/a>\u201d about her and her family\u2019s political stance after people on her Instagram page were seen wearing MAGA-style hats.<\/p>\n

\"Person<\/p>\n

Stuart C. Wilson \/ Getty Images<\/p>\n

It\u2019s worth mentioning that Sydney has remained publicly apolitical<\/a> amid conversations about her family\u2019s political beliefs.<\/p>\n

Now, as the AE discourse continues to develop online, the government has weighed in on the conversation. On July 29, White House communications manager Steven Cheung took to X<\/a> to share a screenshot of an MSNBC headline<\/a> suggesting that the AE ad is indicative of an \u201cunbridled cultural shift toward whiteness.\u201d Slamming \u201cdense liberal thinking,\u201d Cheung called the reaction: \u201cCancel culture run amok.\u201d<\/p>\n

\"Donald Roberto Schmidt \/ Getty Images \/ x.com<\/a><\/p>\n

\u201cThis warped, moronic, and dense liberal thinking is a big reason why Americans voted the way they did in 2024,\u201d he wrote. \u201cThey’re tired of this bullshit.\u201d<\/p>\n

As you can imagine, the White House\u2019s response has only fueled conversations about Sydney and the divisive campaign. The latest reactions online are pretty intense, with people highlighting that it hasn\u2019t exactly made the situation any better, and it\u2019s also not a good look for Sydney to have the Trump administration aligning itself with her.<\/p>\n

\"A @TomZohar \/ HBO \/ Via x.com<\/a><\/p>\n

Related: 18 Times Celebs Called Out Other Celebs Over Wealth And Greed<\/a><\/strong><\/p>\n

\"Person @hamiltonistas \/ F1TV \/ Via x.com<\/a>\"Tweet @notsotroubled \/ Via x.com<\/a><\/p>\n

Related: \u201cIt\u2019s Always Fat People”: 28 Times Celebrities Said Some Really, Really Messed-Up Stuff That Just Flew Under The Radar<\/a><\/strong><\/p>\n

\"Tweet<\/p>\n

Meanwhile, others expressed confusion and disbelief that the White House even took the time to address the discourse, asking<\/a>, \u201cdo you not have a country to run?\u201d<\/p>\n

\"Tweet\"Tweet @LingoUnbound \/ Via x.com<\/a><\/p>\n

Related: 21 Celebrities Who Ruined Their Own Careers<\/a><\/strong><\/p>\n

\"Tweet<\/p>\n

Neither Sydney nor AE has publicly addressed the backlash, but has this made things worse? LMK your thoughts in the comments.<\/p>\n

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