Along the way, Johnson, a fifth-generation Fort Worth native, has had a storied career as a commercial real estate broker. Early on, he began with the development of the Deep Ellum area in Dallas. He then transitioned into commercial retail, where he brokered several high-profile transactions, including the sale of riverfront property in his hometown to Pappas Restaurants.\u00a0<\/p>\n
\u201cI\u2019ve spent decades in brokerage and just as long early-adopting technologies that make work more efficient,\u201d Johnson said.\u00a0<\/p>\n
No surprise then that Johnson couldn\u2019t resist the growing marketplace for AI tools, particularly in exploring how artificial intelligence could be applied to the real estate brokerage space.\u00a0\u00a0<\/p>\n
The result gave rise to Pecos Automations<\/a>, a Fort Worth-based AI-driven automation platform he believes can revolutionize brokerage operations \u2014 and expand into other industries as well.<\/p>\n \u201cAfter 30 years in commercial real estate, I know what true expertise looks like,\u201d Johnson said. \u201cWith AI, expertise is accelerated. It shortens learning curves, compresses sales cycles and replaces busy work \u2014 so people can focus on what matters.\u201d\u00a0<\/p>\n Pecos Automations builds smart systems that automate lead generation, client communication and repetitive tasks so brokers can focus on deals, relationships and strategy, he explained.\u00a0<\/p>\n \u201cAt small agencies, things can fall through the cracks,\u201d he said. \u201cAI can help a small agency keep up and offer some of the same services as a larger agency.\u201d\u00a0<\/p>\n To set up Pecos Automations, Johnson researched what technology was available and what tools made the most sense for the real estate community.\u00a0<\/p>\n \u201cI tried one after another and I finally arrived at building our own platform,\u201d he said.<\/p>\n The platform is a combination of a handful of off-the-shelf technologies to achieve workflow automation for the clients.\u00a0<\/p>\n \u201cThose tools are just getting better, so we\u2019ll update and change tools as that happens, so our customers are getting the latest,\u201d he said.\u00a0<\/p>\n Johnson, who is currently senior broker associate with <\/strong>Team & Vasseur Commercial Real Estate, used AI tools recently when he drove around two clients looking at properties in Weatherford.\u00a0<\/p>\n Instead of doing what he and most other brokers would do \u2014 stop and take notes about the pros and cons of each \u2014 Johnson informed the clients he would record their conversations.\u00a0<\/p>\n By the time they got back to their offices, Johnson delivered them a detailed report with bullet points on the sites visited, the clients needs and details about next steps in the process thanks to AI tools.<\/p>\n \u201cWe\u2019re driving. It\u2019s hard to take notes. You just can\u2019t, so this just reinforces what we\u2019ve talked about, and that\u2019s the type of power these tools have,\u201d he said.\u00a0<\/p>\n Among the tools Pecos offers are AI-powered lead capture, automated follow-up workflows, customer relationship management, property marketing, instant text responses, revenue tracking dashboards, broker-client chatbots and marketing tools.\u00a0<\/p>\n With his platform, AI can know everything about a property just by uploading a brochure to the program, Johnson said.\u00a0\u00a0<\/p>\n \u201cSo if someone calls, it can answer questions about square footage, all the basics, right away or they can be sent a brochure on a property,\u201d he said. \u201cI talk to people who are looking to buy property all the time and they\u2019ll say, \u2018I called the person about that property, and I haven\u2019t heard back yet and it\u2019s been two weeks.\u2019 This would stop that kind of thing that really annoys clients.\u201d\u00a0<\/p>\n The current generation of AI tools are more accessible to smaller companies, not just large enterprises, enabling broader adoption and innovation, Johnson said.\u00a0<\/p>\n \u201cSmaller one- and two-person shops who previously had to wait on the price of new technologies to drop can take advantage of some of these tools at minimal cost,\u201d he said.<\/p>\n Pecos Automations\u2019 offerings will be priced based on the size of the real estate firm, Johnson said.\u00a0<\/p>\n \u201cWe\u2019re not a big company. We practice what we preach, and AI allows us to be more efficient as well, so it\u2019s going to be extremely reasonable,\u201d he said.<\/p>\n Johnson drew inspiration for the Pecos brand from West Texas and the Big Bend region to celebrate wide-open spaces and the freedom to work smarter from anywhere.<\/p>\n \u201cThe Pecos River is a metaphor,\u201d Johnson said. \u201cWhen done right, automation gives you space \u2014 space to be creative, present, human.\u201d\u00a0<\/p>\n While Pecos Automations is launching with a focus on commercial real estate, Johnson sees applications for the platform in other industries such as construction, roofing, health care, veterinary services, and food and beverage.\u00a0<\/p>\n He suggests experimenting now with AI because the tools will only get more complicated in the next few years.\u00a0<\/p>\n \u201cStart easy and work your way up,\u201d he said. \u201cThings are changing quickly.\u201d\u00a0<\/p>\n Johnson is hardly alone in offering AI and technology tools to the real estate market.\u00a0<\/p>\n According to a report from Fortune Business Insights, the global property technology market size was valued at $36.6 billion in 2024 and is projected to grow from $40.2 billion in 2025 to $88.4 billion by 2032.\u00a0<\/p>\n Bob Francis is business editor for the Fort Worth Report. Contact him at bob.francis@fortworthreport.org.<\/p>\n At the Fort Worth Report, news decisions are made independently of our board members and financial supporters. Read more about our editorial independence policy here<\/a>.<\/p>\n \n\tRelated\n<\/p>\n Fort Worth Report is certified by the Journalism Trust Initiative<\/a> for adhering to standards for ethical journalism.<\/p>\n Republish This Story<\/p>\n
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