{"id":111218,"date":"2025-08-01T20:58:11","date_gmt":"2025-08-01T20:58:11","guid":{"rendered":"https:\/\/www.europesays.com\/us\/111218\/"},"modified":"2025-08-01T20:58:11","modified_gmt":"2025-08-01T20:58:11","slug":"american-eagle-responds-to-sydney-sweeney-jeans-campaign-controversy","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/us\/111218\/","title":{"rendered":"American Eagle Responds to Sydney Sweeney Jeans Campaign Controversy"},"content":{"rendered":"

\n\tAmerican Eagle<\/a> has responded to the backlash surrounding its viral Sydney Sweeney<\/a> campaign, which has been the subject of an extended online discourse that has seen everyone from the White House to Stephen Colbert weighing in with takes.<\/p>\n

\n\t\u201cSydney Sweeney Has Great Jeans is and always was about the jeans. Her jeans. Her story. We\u2019ll continue to celebrate how everyone wears their AE jeans with confidence, their way. Great jeans look good on everyone,\u201d AE posted on Instagram Friday.<\/p>\n

\n\tAt the center of the controversy has been a clip that finds Sweeney saying, \u201cGenes are passed down from parents to offspring, often determining traits like hair color, personality and even eye color. My jeans are blue.\u201d The line inspired a wild debate with countless online critics weighing in about whether it\u2019s just a harmless yet fun play on words, \u201cgreat genes\u201d versus \u201cgreat jeans,\u201d or if the ad had hidden meaning.<\/p>\n

\n\tBecause Sweeney has blonde hair and blue eyes, users have claimed that the ad was designed to promote eugenics or is a subtle nod to Nazi propaganda despite the fact that American Eagle has long been inclusive in its advertising and with a Jewish CEO at the helm. \u201cIt is one of the loudest and most obvious racialized dog whistles we\u2019ve seen and heard in a while,\u201d alleged a woman on TikTok with 400 followers who has posted multiple videos on the subject including one with 1.4 million views.<\/p>\n

\n\tCountless others have dismissed the backlash by chalking it up to faux outrage from a generation that is too online and, as a result, looking for offense where none exists. \u201cThe hate is exhausting,\u201d wrote a user on TikTok in the comments section of a video posted by LaKeisha Hebert who shared, \u201cY\u2019all are mad at Sydney Sweeney because she\u2019s white, she\u2019s blonde, she\u2019s blue-eyed and she looks good. I am DEI\u2019d out.\u201d<\/p>\n

\n\tSweeney has not responded to the discourse. She remains one of Hollywood\u2019s most in-demand stars. After breaking out on Euphoria, she went on to star in The White Lotus, opposite Glen Powell in Anyone But You, Madame Web and Eden. She received raves for her performances in Reality and Immaculate, and she most recently starred opposite Julianne Moore in Echo Valley. She next stars opposite Halsey in Americana, opposite Amanda Seyfried in The Housemaid and as boxer Christy Martin in Christy.<\/p>\n

\n\tShe\u2019s been hustling on brand deals as well, some that have, like the American Eagle campaign, landed with some controversy. Earlier this summer, she sold her literal bathwater as part of a soap formula for Dr. Squatch. She also has deals with Armani Beauty, Miu Miu, Laneige, HeyDude, Bai, Baskin Robbins and Ford. She is reportedly launching a lingerie brand backed by Jeff Bezos and Lauren S\u00e1nchez, per Puck. Seemingly as a result of the American Eagle brouhaha, Sweeney\u2019s brand partner, Baskin-Robbins, has shut down comments on TikTok posts featuring the actress.<\/p>\n

\t\t\t\t\t\t\"\"<\/p>\n

\t\t\t\t\tSydney Sweeney stars in American Eagle\u2019s fall 2025 campaign.<\/p>\n

\t\t\t\t\t\t\t\t\tCourtesy of American Eagle<\/p>\n","protected":false},"excerpt":{"rendered":"American Eagle has responded to the backlash surrounding its viral Sydney Sweeney campaign, which has been the subject…\n","protected":false},"author":3,"featured_media":111219,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[33],"tags":[67843,185,171,21218,67,132,68],"class_list":{"0":"post-111218","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-celebrities","8":"tag-american-eagle","9":"tag-celebrities","10":"tag-entertainment","11":"tag-sydney-sweeney","12":"tag-united-states","13":"tag-unitedstates","14":"tag-us"},"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@us\/114955518330794261","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/posts\/111218","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/comments?post=111218"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/posts\/111218\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/media\/111219"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/media?parent=111218"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/categories?post=111218"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/tags?post=111218"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}