{"id":116672,"date":"2025-08-03T22:29:10","date_gmt":"2025-08-03T22:29:10","guid":{"rendered":"https:\/\/www.europesays.com\/us\/116672\/"},"modified":"2025-08-03T22:29:10","modified_gmt":"2025-08-03T22:29:10","slug":"power-players-how-multimillion-dollar-beauty-brand-madison-reed-is-changing-the-game-with-groundbreaking-ncaa-and-wnba-partnerships","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/us\/116672\/","title":{"rendered":"Power Players: How multimillion-dollar beauty brand Madison Reed is changing the game with groundbreaking NCAA and WNBA partnerships"},"content":{"rendered":"

Madison Reed <\/a>is a brand charting new territory in the NCAA and WNBA.<\/p>\n

Founded in 2013 by\u00a0Amy Errett<\/a>,\u00a0the prestigious multimillion-dollar beauty brand has\u00a0revolutionized the hair color industry as we know it over the past decade, and just recently announced the expansion of its unique and\u00a0groundbreaking partnership with NCAA and WNBA all-stars for the second year, ahead of the 2025 ESPY Awards in Los Angeles.\u00a0Building on the recent success of its 2024 Team ColorWonder partnership with\u00a0all-stars Azzi Fudd and Paige Bueckers, as well as UConn athletics and the UConn Women\u2019s basketball team, the brand is continuing to change the game and elevate women athletes nationwide.<\/p>\n

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We chatted with Errett to discuss year two of Madison Reed\u2019s Team Color Wonder, why\u00a0the VC-backed hair color brand is prioritizing sports partnerships, her personal connection with this collaboration and additional\u00a0exciting announcements the brand has in the pipeline.<\/p>\n

MORE:\u00a0<\/strong>Power Players: From Roc Nation to Boardroom, Sarah Flynn has been a trailblazer since the beginning of her career<\/a><\/p>\n

SN: Thanks for chatting with us! We’ll start by asking about the recent work the brand just did for this year’s ESPY Awards.<\/strong><\/p>\n

Errett:\u00a0<\/strong>Timed to the nomination of UConn Women\u2019s Basketball for Team of the Year, Madison Reed\u00a0announced the expansion<\/a>\u00a0of their groundbreaking partnerships across Women\u2019s basketball. In addition,\u00a0Madison Reed hosted the team at its Los Angeles-area Madison Reed Hair Color Bar for a fun, confidence-fueled\u00a0Get Ready With Me\u00a0private event offering professional hair styling, including color, gloss, treatments and blowouts for all UConn players and coaches who attended the event.<\/p>\n

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SN:\u00a0<\/strong>How did you begin working in the women\u2019s sports space?<\/strong><\/p>\n

Errett:\u00a0<\/strong>I founded Madison Reed because I believed women deserved better\u2014in their hair color and their lives.\u00a0 Empowering women has been the heart of our brand since the beginning. The partnerships with women athletes embody Madison Reed\u2019s commitment to unleashing women\u2019s unstoppable confidence\u2014more than 90% of C-suite women played collegiate sports and our 360-degree partnerships in women\u2019s basketball are an opportunity to have a powerful impact for the next generation.<\/p>\n

Our approach to NIL partnerships has been to redefine what it means to support women athletes – offering more than just endorsement, but real opportunities to support their educational and entrepreneurial growth including: providing Team ColorWonder with equity stake in the Madison Reed business; opportunities for\u00a0 internships with Madison Reed for class credit at UConn; and exposure to Madison Reed’s internal and external networks, and opportunities to franchise a Madison Reed Hair Color Bar in the future<\/p>\n

I can tell you anecdotally from working with a range of athlete representation that the kind of agreements we are making with athletes is not typical\u2014and we hope to change that\u2014to be an example of how other brands can think about partnership with women in sports.<\/p>\n

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SN:\u00a0Can you share more on your partnerships with Azzi and Paige?<\/strong><\/p>\n

Errett:\u00a0<\/strong>We are excited to continue our work with Paige Bueckers and Azzi Fudd as they enter their second year of the partnership as Impact Advisors and Brand Ambassadors to celebrate the unstoppable power of women through sports, business, beauty and beyond via campaigns, events, content, and – of course – hair color transformations.\u00a0As part of our partnership with UConn and Team ColorWonder, we have had a vision to offer an internship with the brand for college credit and as Azzi works toward completing her MBA, we are working to bring this to life in the upcoming school year. In addition,\u00a0Madison Reed also sponsored the ninth year of Fudd\u2019s Hooping for a Cure basketball camp, further supporting her leadership development.<\/p>\n

It\u2019s been powerful to support Paige as she has flourished with her graduation from UConn to her inaugural professional basketball season in Dallas. We are launching a partnership with WFAA in Dallas with a new advertisement and sponsorship of WFAA\u2019s halftime coverage with \u201cEmpower Plays\u201d and a 4th quarter \u201cGame Changer\u201d segment.\u00a0 And we will have much more to come as we build on our shared commitment to celebrating the unstoppable power of women through sports, business, beauty and beyond.<\/p>\n

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Our agreements with both Paige and Azzi also include Madison Reed equity stakes\u2014truly positioning them as pioneers in the athlete-entrepreneur space.<\/p>\n

SN:\u00a0Tell me more about Year Two of Madison Reed\u2019s Team ColorWonder<\/strong><\/p>\n

Errett:\u00a0<\/strong>Building on the success of the inaugural Team ColorWonder campaign, we are excited to continue our mission to boldly change the game for women with the expansion of our groundbreaking partnership with UConn women\u2019s basketball.\u00a0Team ColorWonder is returning for the 2025-26 season with an expanded roster as UConn athlete\u00a0KK Arnold joins the team, representing a new generation of strong female players joining\u00a0Azzi Fudd\u00a0and returning Team ColorWonder members\u00a0Ice Brady\u00a0and\u00a0Morgan Cheli, who helped bring the original Team ColorWonder vision to life.<\/p>\n

Also, as part of our holistic partnership with UConn Women\u2019s Basketball, we are entering the second year of sponsorship of UConn\u2019s historic\u00a0Gampel Pavilion and PeoplesBank Arena\u2014the first female-founded, grad-founded brand with court naming rights at UConn.\u00a0Madison Reed\u2019s broader partnership with UConn Athletics and its Women\u2019s Basketball team will include the return of our popular campus and game-day activations, plus alumni events and experiences\u2014we are looking forward to creating more high-impact, unforgettable moments this season.<\/p>\n

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SN: What is your\u00a0personal connection with this collaboration?<\/strong><\/p>\n

Errett:\u00a0<\/strong>At its heart, it comes down to the alignment of Madison Reed\u2019s commitment to inspiring women to be their most confident, unstoppable selves with the power of women\u2019s sports to both celebrate powerful, strong women and empower the next generation of leaders on and off the court.\u00a0We were inspired by the long history the University has in recruiting and developing\u00a0female athletes who are trailblazers pushing the boundaries that Paige Bueckers, Azzi Fudd and the UConn team embody.<\/p>\n

And, UConn is a powerhouse with a highly engaged audience.\u00a0 And as I am an alum, it is exciting to be the first female-founded, grad-founded brand with court naming rights at UConn.<\/p>\n

SN:\u00a0Any other exciting announcements the brand has in the pipeline?<\/strong><\/p>\n

Errett:<\/strong> Women\u2019s sports is a thriving industry which will only continue to grow and we are constantly thinking about the best ways we can bring to life our commitment to empowering women through sport, whether through how we approach our existing relationships or build new ones.<\/p>\n

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