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American Eagle waited the perfect amount of time to react
\nto the hullabaloo over its Sydney Sweeney jeans\/genes campaign.\u00a0<\/p>\n
Just as the backlash was starting to die down, the company issued a statement via Instagram on Aug.
\n1.\u00a0<\/p>\n
\u201cThe company’s clarification was aimed at critics who’ve called the\u00a0promotional blitz\u00a0a veiled attempt to endorse eugenics,\u201d according to USA Today<\/a>. \u201cThe apparel The statement appears as white text on a blue background.\u00a0<\/p>\n advertisement<\/p>\n advertisement<\/p>\n \u201cSydney Sweeney\u00a0Has Great Jeans’ is and always was about the Reaction to the campaign included Many commentators had opinions about the original ad, and the backlash.\u00a0<\/p>\n \u201cThe\u00a0jeans\/genes\u00a0play is a garden-variety dad pun,\u201d notes The Atlantic<\/a>. \u201cBut when uttered by Sweeney\u2014a blond, blue-eyed Even the controversial Brooke Shields\u2019 Calvin Klein jeans as from 1980 was never somehow construed as political.<\/p>\n \u201cThe great ongoing American conversation escalated into a great American bar fight this summer, as a long and increasingly unhinged national back-and-forth about race, politics, Bottom line, and hopefully this really will \u201cThis is the modern formula for outrage marketing,\u201d said Molly McPherson, crisis and
\nbrand’s statement comes more than a week after the brand on July 23 launched its new campaign starring Sweeney, which includes a pair of pants — called ‘The Sydney Jean’ — that raises money for the
\nCrisis Text Line.\u201d<\/p>\n
\njeans,\u201d according to the post<\/a>. \u201cHer jeans. Her story. We’ll
\ncontinue to celebrate how everyone wears their AE jeans with confidence, their way,” the statement read. “Great jeans look good on everyone.\u201d<\/p>\n
\nsome observing that it appeared to promote eugenics. Others, including conservative-leaning news sites, a White House spokesperson and Vice President J.D. Vance said those reaction were
\n\u201cwoke\u201d and overblown.\u00a0<\/p>\n
\nactor whose buxomness and comfort in her own skin seems to drive everyone just a little bit insane\u2014it becomes something else. Sweeney does not speak much about her politics (for interested
\nparties, there are potential clues, such as a 2020\u00a0tweet\u00a0supporting Black Lives Matter and a\u00a0mention\u00a0of having conservative relatives), but this hasn\u2019t stopped the right wing
\nfrom framing her as one of their own.\u201d<\/p>\n
\nsexuality, the nature of both the Trump administration and fame itself was triggered by \u2026 a jeans ad,\u201d according to CNN Entetainment<\/a>.<\/p>\n
\nblow over now, American Eagle got its 15 minutes of fame and then some.\u00a0<\/p>\n
\nreputation strategist, according to CNN Entertainment. \u201cYou spark debate, you drive engagement, you ride the wave. And then when the dust settles, American Eagle gets the clicks, the coverage
\nand also the crash.\u201d<\/p>\n