{"id":1198,"date":"2025-06-21T02:57:09","date_gmt":"2025-06-21T02:57:09","guid":{"rendered":"https:\/\/www.europesays.com\/us\/1198\/"},"modified":"2025-06-21T02:57:09","modified_gmt":"2025-06-21T02:57:09","slug":"know-before-you-buy-starting-today-eus-new-labels-shake-up-the-smartphone-market","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/us\/1198\/","title":{"rendered":"Know before you buy: starting today, EU\u2019s new labels shake up the smartphone market"},"content":{"rendered":"<p>Starting today, all new smartphones and tablets sold in the EU are required to provide an energy efficiency label inside their packaging. The in-box sticker is similar to the ones shown on other consumer electronic devices sold in the EU\/EEA market. The new regulation&#8217;s main goal is to help EU consumers make informed buying choices and help reduce CO\u2082 emissions.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"inline-image\" width=\"1200\" height=\"821\" src=\"https:\/\/www.europesays.com\/us\/wp-content\/uploads\/2025\/06\/1750474629_578_gsmarena_001.jpg\" alt=\"The EU's new energy efficiency labels are here and they will transform smartphone buying\"\/><\/p>\n<p>The regulation applies to all cordless phones (landlines), smartphones used on cellular or satellite networks, feature phones without internet connection or third-party apps, and tablets with screens between 7 and 17.4 inches.<\/p>\n<p>The ENERGY sticker, as it is commonly known, features a rating on a scale from A to G, with A being the most efficient and G the least efficient. It displays seven pieces of information:<\/p>\n<ul>&#13;<\/p>\n<li>The overall energy efficiency class rating (from A to G).<\/li>\n<p>&#13;<\/p>\n<li>Battery endurance per cycle (in hours and minutes) per full battery charge<\/li>\n<p>&#13;<\/p>\n<li>Repeated free fall reliability class (from A to E). <\/li>\n<p>&#13;<\/p>\n<li>Battery endurance in cycles.<\/li>\n<p>&#13;<\/p>\n<li>Repairability class (from A to E). <\/li>\n<p>&#13;<\/p>\n<li>Ingress protection rating.<\/li>\n<p>&#13;\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"inline-image\" width=\"1200\" height=\"666\" src=\"https:\/\/www.europesays.com\/us\/wp-content\/uploads\/2025\/06\/1750474629_170_gsmarena_003.jpg\" alt=\"Smartphones and tablets to get a new label in June, indicating battery life and efficiency\"\/><\/p>\n<p>Manufacturers will need to register their products with the <a href=\"https:\/\/eprel.ec.europa.eu\/screen\/product\/smartphonestablets20231669\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">European Product Registry for Energy Labelling (EPREL)<\/a> which is managed by the European Commission.<\/p>\n<p>In addition, all new devices sold in the EU will have to meet five eco-design criteria:<\/p>\n<ul>&#13;<\/p>\n<li><b>Durability<\/b>: Devices should be resistant to accidental drops and protected against dust and water.<\/li>\n<p>&#13;<\/p>\n<li><b>Battery longevity<\/b>: Batteries must endure at least 800 full charge and discharge cycles while retaining at least 80% of their original capacity.<\/li>\n<p>&#13;<\/p>\n<li><b>Repairability<\/b>: Manufacturers must make critical spare parts available within 5 to 10 working days, and continue offering them for 7 years after the product is no longer sold in the EU.<\/li>\n<p>&#13;<\/p>\n<li><b>Software support<\/b>: Devices must receive operating system upgrades for at least 5 years from the end-of-sale date.<\/li>\n<p>&#13;<\/p>\n<li><b>Repair access<\/b>: Professional repairers must have non-discriminatory access to any required software or firmware.<\/li>\n<p>&#13;\n<\/ul>\n<p>Devices launched before June 20 are exempt from the new labels, and they also do not apply to devices with rollable displays, smartphones designed for high-security communications and tablet computers with full-featured operating systems.<\/p>\n<p>We\u2019d like to point out that the new battery endurance rating aspect is actually closely tied to our very own <a href=\"https:\/\/www.gsmarena.com\/how_we_test_gsmarena_battery_life_test_v2-news-60429.php\" rel=\"nofollow noopener\" target=\"_blank\">battery life test<\/a> and uses software from French automation company SmartViser, which now offers the same testing solutions to device manufacturers.<\/p>\n<p class=\"article-source\"><a href=\"https:\/\/energy-efficient-products.ec.europa.eu\/product-list\/smartphones-and-tablets_en\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">Source<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"Starting today, all new smartphones and tablets sold in the EU are required to provide an energy efficiency&hellip;\n","protected":false},"author":3,"featured_media":1199,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[17],"tags":[611,158,67,132,68],"class_list":{"0":"post-1198","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-mobile","8":"tag-mobile","9":"tag-technology","10":"tag-united-states","11":"tag-unitedstates","12":"tag-us"},"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@us\/114719113009938533","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/posts\/1198","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/comments?post=1198"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/posts\/1198\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/media\/1199"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/media?parent=1198"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/categories?post=1198"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/tags?post=1198"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}