Samsung is getting ready to enter the extended reality arena.<\/p>\n
After more than a year of rumors and teases, the South Korean tech giant\u2019s first XR headset, known internally as Project Moohan, will hit the market before the end of 2025, Gizmodo reported<\/a>.<\/p>\n More from Robb Report<\/strong><\/p>\n It\u2019s coming at a time when tech fanatics are still weighing the pros and cons of Apple\u2019s Vision Pro<\/a>, a $3,500 headset that\u2019s impressed some and disappointed others<\/a>.<\/p>\n Project Moohan, though still officially unrevealed, is expected to boast high-end specs from the start. It\u2019s slated to run on Qualcomm\u2019s Snapdragon XR2+ Gen 2 chip, a processor designed specifically for virtual reality experiences. It will likely feature Micro OLED displays, hand- and eye-tracking capabilities, and\u2014like the Vision Pro\u2014an external battery pack for power.<\/p>\n What really sets Project Moohan apart is its operating system: It will be the first headset to run on Android XR<\/a>, Google\u2019s mixed-reality-specific platform that launched in December. How it compares to Apple\u2019s streamlined and clean UI remains to be seen, as that has been one of the Vision Pro\u2019s biggest strengths.<\/p>\n Still a prototype, the XR headset also features full integration of Google Gemini<\/a>, the family of multimodal AI models developed by Google. Once activated, the AI assistant sees what the wearer sees, offering everything from restaurant reviews to immersive, 360-degree Google Earth renderings upon request.<\/p>\n One major unknown remains: the price. With premium components and materials onboard, Project Moohan is likely to be quite expensive. Still, if Samsung undercuts the steep cost of Apple\u2019s Vision Pro by even a few hundred dollars, the scales could tip for buyers curious about XR but not ready to splash down cash for the Vision Pro\u2019s price tag.<\/p>\n Apple\u2019s headset has struggled to find everyday use needs outside productivity and entertainment, with the company even slowing down production <\/a>of the headset last October due to weak demand. Many still find the notion of a wearable XR headset too dystopian to take seriously.<\/p>\n If Samsung can offer similar hardware and a more practical platform\u2014at a more accessible price\u2014it could transform extended reality from a novel concept for the gear-obsessed to a glimpse at the future of technology.<\/p>\n Sign up for RobbReports’s Newsletter<\/a>. For the latest news, follow us on Facebook<\/a>, Twitter<\/a>, and Instagram<\/a>.<\/p>\n