Walt Disney Co. is integrating Hulu and Disney+ into one app, the entertainment company announced Wednesday.<\/p>\n
During an earnings call, CEO Bob Iger said Disney would combine the two streaming services to create a “unified app experience” that will feature entertainment, news and sports.<\/p>\n
“This will create an impressive package of entertainment, pairing the highest caliber brands and franchises, great general entertainment kids, programming news and industry leading live sports content all in a single app,” Iger said on the call. The new “unified Disney Plus and Hulu streaming app” will be available to consumers in 2026, the Disney CEO added.<\/p>\n
Disney did not immediately respond to CBS News’ request for comment.<\/p>\n
Iger said the move would generate a “better consumer experience” and lead to “greater advertising revenue potential” by allowing the company to package ad sales together more efficiently.<\/p>\n
“I imagine down the road it may give us some price elasticity as well that we haven’t had before,” Iger noted.<\/p>\n
Disney also announced<\/a> Wednesday the August 21 debut of an “enhanced ESPN App” that can be bundled with Disney+ and Hulu for $29.99\/month.<\/p>\n The news came amid Disney’s latest earnings report<\/strong><\/a>,<\/strong> which showed a boost in the entertainment company’s profit thanks to new streaming subscribers and strong sales at its domestic theme parks.<\/p>\n Disney+ and Hulu subscriptions totaled 183 million, up 2.6 million from the second quarter.<\/p>\n Disney has run Hulu since 2019<\/a>. Last month, the media powerhouse\u00a0paid<\/a>\u00a0Comcast’s NBCUniversal nearly $439 million to finalize its purchase of the streaming service.<\/p>\n The Associated Press<\/p>\n contributed to this report.\n <\/p>\n \n More from CBS News\n <\/p>\n