{"id":124294,"date":"2025-08-06T18:44:09","date_gmt":"2025-08-06T18:44:09","guid":{"rendered":"https:\/\/www.europesays.com\/us\/124294\/"},"modified":"2025-08-06T18:44:09","modified_gmt":"2025-08-06T18:44:09","slug":"google-swears-it-isnt-destroying-the-web-with-ai-search","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/us\/124294\/","title":{"rendered":"Google swears it isn\u2019t destroying the web with AI search"},"content":{"rendered":"<p class=\"duet--article--dangerously-set-cms-markup duet--article--standard-paragraph _1ymtmqpi _17nnmdy1 _17nnmdy0 _1xwtict1\">Google says its AI search features aren\u2019t tanking website traffic despite recent reports suggesting otherwise. In a <a href=\"https:\/\/blog.google\/products\/search\/ai-search-driving-more-queries-higher-quality-clicks\/\" rel=\"nofollow noopener\" target=\"_blank\">blog post published on Wednesday<\/a>, Google Search head Liz Reid says click volume from the search engine has remained \u201crelatively stable\u201d when compared to the same time last year \u2014 though some types of websites are getting more clicks and others are getting less.<\/p>\n<p class=\"duet--article--dangerously-set-cms-markup duet--article--standard-paragraph _1ymtmqpi _17nnmdy1 _17nnmdy0 _1xwtict1\">Reid\u2019s argument that AI is actually helping the web comes just weeks after <a href=\"https:\/\/www.pewresearch.org\/short-reads\/2025\/07\/22\/google-users-are-less-likely-to-click-on-links-when-an-ai-summary-appears-in-the-results\/\" rel=\"nofollow noopener\" target=\"_blank\">Pew Research published a report<\/a> that said people are \u201cless likely\u201d to click on links when Google presents them with an AI Overview, or the AI-generated summary that appears at the top of Search. In her post, Reid says Google\u2019s findings contradict third-party reports that are \u201coften based on flawed methodologies.\u201d<\/p>\n<p class=\"duet--article--dangerously-set-cms-markup duet--article--standard-paragraph _1ymtmqpi _17nnmdy1 _17nnmdy0 _1xwtict1\">Recent changes to Google Search have sent ripples throughout the digital media industry. A recent <a href=\"https:\/\/www.wsj.com\/tech\/ai\/google-ai-news-publishers-7e687141?mod=tech_lead_pos1\" rel=\"nofollow noopener\" target=\"_blank\">report from The Wall Street Journal<\/a> detailed how Business Insider, The Washington Post, and HuffPost have faced a decline in traffic in the wake of ChatGPT, Gemini, and Copilot that has led some outlets to <a href=\"https:\/\/www.status.news\/p\/daily-dot-layoffs-traffic\" rel=\"nofollow noopener\" target=\"_blank\">lay off staff<\/a>. On top of that, shifts in Google\u2019s algorithms have resulted in <a href=\"https:\/\/www.theverge.com\/2024\/5\/2\/24147152\/google-search-seo-publishing-housefresh-product-reviews\" rel=\"nofollow noopener\" target=\"_blank\">independent websites struggling<\/a> to stay in search results.<\/p>\n<p class=\"duet--article--dangerously-set-cms-markup duet--article--standard-paragraph _1ymtmqpi _17nnmdy1 _17nnmdy0 _1xwtict1\">Changing search patterns have brought about \u201cdecreased traffic to some sites and increased traffic to others,\u201d with websites with forums, videos, podcasts, and \u201cauthentic voices\u201d benefitting the most, according to Reid. Users are also more likely to visit sites containing in-depth reviews, original posts, or thoughtful analyses. \u201cWe continue to send billions of clicks to websites every day and believe that Search\u2019s value exchange with the web remains strong,\u201d Reid says.<\/p>\n<p class=\"duet--article--dangerously-set-cms-markup duet--article--standard-paragraph _1ymtmqpi _17nnmdy1 _17nnmdy0 _1xwtict1\">Reid adds that while some users might not click citations within AI Overviews, people who do click through may spend longer on the website to learn more about a topic. \u201cAn AI response might provide the lay of the land, but people click to dive deeper and learn more, and when they do, these clicks are more valuable,\u201d Reid says.<\/p>\n","protected":false},"excerpt":{"rendered":"Google says its AI search features aren\u2019t tanking website traffic despite recent reports suggesting otherwise. In a blog&hellip;\n","protected":false},"author":3,"featured_media":124295,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[691,2722,50,242,158,67,132,68,1940],"class_list":{"0":"post-124294","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-technology","8":"tag-ai","9":"tag-google","10":"tag-news","11":"tag-tech","12":"tag-technology","13":"tag-united-states","14":"tag-unitedstates","15":"tag-us","16":"tag-web"},"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@us\/114983302919745481","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/posts\/124294","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/comments?post=124294"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/posts\/124294\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/media\/124295"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/media?parent=124294"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/categories?post=124294"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/tags?post=124294"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}