{"id":126825,"date":"2025-08-07T16:54:13","date_gmt":"2025-08-07T16:54:13","guid":{"rendered":"https:\/\/www.europesays.com\/us\/126825\/"},"modified":"2025-08-07T16:54:13","modified_gmt":"2025-08-07T16:54:13","slug":"theo-von-wwe-comic-con-nascar","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/us\/126825\/","title":{"rendered":"Theo Von, WWE, Comic-Con, NASCAR"},"content":{"rendered":"

\n\tThe return of \u201cKing of the Hill<\/a>\u201d is off to a big start on Hulu, where it has been one of the platform\u2019s top performing shows since Monday\u2019s premiere. Helping spread the word and reintroduce Hank Hill, family and friends to audiences, Disney Entertainment Television struck a number of marketing tie-ins, activations and other partnerships. That has included everything from Fortnite and NASCAR to Whataburger, as well as custom content with podcaster Theo Von<\/a>, the show\u2019s recent San Diego Comic-Con<\/a> attraction and a new multi-year licensing deal to bring Alamo Beer to consumers.<\/p>\n

\n\tAlso on tap: \u201cout-of-home takeovers\u201d in Major League Baseball stadiums via multiple St. Louis and Texas games; also in Professional Bull Riding rings, Walmart locations, theaters and LiveNation summer concerts across the country, in addition to signage and in-room TV promos at Disney resorts plus \u201cKing of the Hill\u201d mentions at the D23 Fan Event at El Capitan Theatre and at the F1 Miami Grand Prix. And franchise launches are to come with FunkoPops, Thank You Skateboards and Brickcraft.<\/p>\n

\n\t\u201cIt\u2019s been 28 years since \u2018King\u00a0of\u00a0the\u00a0Hill\u2019 premiered, so our team set out to build a bespoke campaign celebrating\u00a0the\u00a0show\u2019s legacy and targeting viewers\u00a0of\u00a0the\u00a0original\u00a0series, while also making it feel fresh\u00a0and modern for a whole new generation\u00a0of\u00a0fans,\u201d said Shannon Ryan, president, Marketing, Disney Entertainment Television, who was part of the team who helped originally launch \u201cKing of the Hill\u201d on Fox back in 1997.<\/p>\n

\n\t\u201cOur goal was to create a cultural moment as iconic as Hank\u00a0Hill\u00a0himself \u2014 with every touchpoint thoughtfully crafted to reflect\u00a0the\u00a0DNA\u00a0of\u00a0this beloved series,\u201d she added. \u201cWe\u00a0wanted\u00a0to go as big as Texas, so\u00a0we focused on clever executions and bold partnerships that we felt would resonate and connect with fans\u00a0of\u00a0all ages.\u201d<\/p>\n

\n\tHere are some of the tie-ins:<\/p>\n

\t\t\t\"\"<\/p>\n

\n\t\u201cThis Past Weekend w\/ Theo Von\u201d Podcast:<\/strong> An animated Hank Hill was seen being interviewed by podcast host Theo Von in a two-and-a-half minute interview set to air as an embedded spot during the Aug. 4 episode (which featured guest \u201cThe Rizzler\u201d). The spot was also shared on the podcast\u2019s, \u201cKing of the Hill,\u201d Hulu and Disney+ social handles.<\/p>\n

\t\t\t\"\"<\/p>\n

\n\tAlamo Beer<\/strong>: Disney struck a multi-year deal for a licensed Alamo Beer product, with limited distribution planned for 2025 and a nationwide rollout in 2026. The licensed product is now available at H-E-B stories in Texas.<\/p>\n

\t\t\t\"\"<\/p>\n

\n\tWhataburger<\/strong>: The popular burger chain is featuring \u201cHank Hill\u2019s Favorite Burger\u201d \u2013 the #2 Double Meat Whataburger \u2013 at all of its 1,000+ US locations through Sept. 29. That includes in-restaurant promotion, as well as through digital marketing.<\/p>\n

\t\t\t\"\"<\/p>\n

\n\tNASCAR:<\/strong> \u201cKing of the Hill\u201d became the primary sponsor of Iowa racer Joey Gase during Iowa\u2019s sold-out NASCAR doubleheader weekend. That included Full custom car wrap, custom fire suit, and custom pit crew shirts. Gase will drove in the NASCAR Cup Series Iowa Corn 350 Powered by Ethanol for Garage 66 on Sunday, Aug. 3, and in the NASCAR Xfinity Series Hy-Vee Perks 250 for Joey Gase Motorsports on Saturday, Aug. 2.<\/p>\n

\t\t\t\"\"<\/p>\n

\n\tSan Diego Comic-Con:<\/strong> Behind the San Diego Convention Center, the \u201cKing of the Hill\u201d immersive backyard experience recreated Arlen, Texas, with lawn games, cans of Alamo (water), photo ops, custom trucker hats and prizes such as aprons, Alamo koozies, pins and King of the Hill-inspired tattoos. According to Disney, 9,455 guests visited the pop-up, with lines stretching down the San Diego marina. Also at Comic-Con, a 9,000 square foot digital billboard promoting the show sat in front of the convention center and custom artwork could be found in the Hilton hotel elevators.<\/p>\n

\t\t\t\"\"<\/p>\n

\n\tFortnite:<\/strong> A \u201cDad Pack\u201d timed to Father\u2019s Day featured Hank Hill and other 20th TV Animation characters, timed to Father\u2019s Day.<\/p>\n

\n\tWWE<\/a>:<\/strong> For the WWE\u2019s \u201cFriday Night Smackdown\u201d show in Boston on August 15, a custom wrestling mat will feature \u201cKing of the Hill\u201d signage and \u201cKing of the Hill\u201d digital creative will be shown throughout the arena. WWE superstars Sheamus and Johnny Gargano will create videos inspired by moments from the show.<\/p>\n

\n\tATX TV Festival: <\/strong>Following an expertly moderated reunion\/revival panel for \u201cKing of the Hill,\u201d 300 guests enjoyed a backyard BBQ reception featuring food, games, \u201cKOTH\u201d branded Yeti tumblers and a photo op with Hank, Dale, Boomhauer and Bill.<\/p>\n","protected":false},"excerpt":{"rendered":"The return of \u201cKing of the Hill\u201d is off to a big start on Hulu, where it has…\n","protected":false},"author":3,"featured_media":126826,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[46],"tags":[15661,29139,1406,62,77749,67,132,68,188],"class_list":{"0":"post-126825","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-nascar","8":"tag-comic-con","9":"tag-king-of-the-hill","10":"tag-nascar","11":"tag-sports","12":"tag-theo-von","13":"tag-united-states","14":"tag-unitedstates","15":"tag-us","16":"tag-wwe"},"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@us\/114988532733399284","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/posts\/126825","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/comments?post=126825"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/posts\/126825\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/media\/126826"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/media?parent=126825"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/categories?post=126825"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/tags?post=126825"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}