{"id":126945,"date":"2025-08-07T17:59:10","date_gmt":"2025-08-07T17:59:10","guid":{"rendered":"https:\/\/www.europesays.com\/us\/126945\/"},"modified":"2025-08-07T17:59:10","modified_gmt":"2025-08-07T17:59:10","slug":"are-hollywood-style-ambassadors-holding-up-their-end-on-red-carpets","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/us\/126945\/","title":{"rendered":"Are Hollywood Style Ambassadors Holding Up Their End on Red Carpets?"},"content":{"rendered":"

\n\tHigh-end fashion, jewelry and watch brands are more aligned with Hollywood A-listers than ever before, as even the smallest red carpet would demonstrate these days. But are stars and the labels they wear doing everything they can to ensure mutual red-carpet success and brand awareness? That\u2019s among the questions The Hollywood Reporter and data firm Launchmetrics will address in an upcoming webinar, \u201cInfluence that Performs: The Playbook for High-Performing Ambassador Content,\u201d<\/a> set for Thursday, Sept. 4 at 11 a.m. EDT. <\/p>\n

\n\tThe Hollywood Reporter and Launchmetrics partnered in December 2023<\/a> to produce the Red Carpet Power Rankings<\/a> series, which kicked off with the 2024 Golden Globe Awards<\/a> and has continued through the 2025 awards season, including the upcoming Emmy Awards on Sept. 14. Launchmetrics specializes in measuring brand awareness and influence, employing its proprietary Media Impact Value (MIV) algorithm to analyze and rank both brands and stars, spanning five categories in the Power Rankings series:\u00a0fashion, watches and jewelry, and accessories, as well as the top five women and the top five men at each event. The Launchmetrics MIV algorithm assigns a monetary value to every post, social media interaction and editorial story to determine a brand\u2019s influence and earned engagement.<\/p>\n

\t\t\t\t\t\t\"\"<\/p>\n

\t\t\t\t\tLalisa Manobal in Louis Vuitton, Rihanna in Marc Jacobs, and Lewis Hamilton in Wales Bonner on the Met Gala<\/a> carpet.<\/p>\n

\t\t\t\t\t\t\t\t\tDimitrios Kambouris\/Getty Images; Michael Loccisano\/GA\/The Hollywood Reporter\/Getty Images; Michael Buckner\/Penske Media\/Getty Images<\/p>\n

\n\tVia the rankings, for the first time luxury brands and Hollywood stars, their stylists and managers are able to quantify the influence generated by a red-carpet appearance while also enjoying an undeniable transparency in the results. Recent examples include Louis Vuitton\u2019s first-place finish<\/a> in the fashion category for the 2025 Met Gala, earning $55.2 million in MIV, or Chanel\u2019s number-one finish in the rankings for the 2025 Academy Awards<\/a>, where the women they dressed included Lupita Nyong\u2019o and Margaret Qualley and earned an MIV of $16.9 million. February\u2019s Grammy Awards<\/a>, meanwhile, reflected brands that don\u2019t fall squarely in the mainstream, unless they\u2019re worn by the music industry\u2019s most powerful artists, with Jean Paul Gaultier (worn by Chappell Roan) and Vivienne Westwood (worn by Taylor Swift)<\/a> earning the top two spots in fashion and MIVs of $9 million and $8.9 million, respectively.<\/p>\n

\t\t\t\t\t\t\"\"<\/p>\n

\t\t\t\t\tLupita Nyong\u2019o, Timoth\u00e9e Chalamet and Ariana Grande on the Oscars 2025 red carpet. <\/p>\n

\t\t\t\t\t\t\t\t\tGilbert Flores\/Penske Media\/Getty Images; Gregg DeGuire\/Penske Media\/Getty Images; JC Olivera\/WWD\/Getty Images<\/p>\n

\n\tBut it\u2019s the surprises and unexpected placements that also prove the power of social media and influence when they slide into the Power Rankings \u2014 think of the Steph Curry 11 sneakers by Under Armour that Adam Sandler wore to the 2025 Academy Awards<\/a>, or the Dolly boot, by Brazilian footwear designer Marina Larroud\u00e9, that Blue Ivy Carter wore during an onstage appearance with Jay-Z<\/a> at the 2024 Grammy Awards. Both of those moments vaulted the brands worn into top-five placements for their respective events. <\/p>\n

\n\tLarroud\u00e9 will be among the speakers at the Sept. 4 webinar, also joined by IMG Models vice president Mimi Yapor, to cover topics that include the impact of a viral moment on your brand, best practices from both brands and talent to ensure success, defining immediate impact vs. long-term value, and how to choose an ambassador that will be the best fit for your brand and goals. THR contributing writer Laurie Brookins also will share anecdotes that have emerged throughout the two years of producing the Red Carpet Power Rankings, and what lessons can be learned from both what to do and what not to do.<\/p>\n

\n\tClick here<\/a> for more information about the Sept. 4 webinar and to register for the event. <\/p>\n","protected":false},"excerpt":{"rendered":"High-end fashion, jewelry and watch brands are more aligned with Hollywood A-listers than ever before, as even the…\n","protected":false},"author":3,"featured_media":126946,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5123],"tags":[15797,1582,276,20151,2961,49244,224,5337,10569,10239,77804,3571],"class_list":{"0":"post-126945","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-los-angeles","8":"tag-academy-awards","9":"tag-ca","10":"tag-california","11":"tag-grammy-awards","12":"tag-la","13":"tag-lady-gaga","14":"tag-los-angeles","15":"tag-losangeles","16":"tag-met-gala","17":"tag-miley-cyrus","18":"tag-red-carpet-power-rankings","19":"tag-taylor-swift"},"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@us\/114988788186886104","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/posts\/126945","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/comments?post=126945"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/posts\/126945\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/media\/126946"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/media?parent=126945"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/categories?post=126945"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/tags?post=126945"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}