{"id":128030,"date":"2025-08-08T03:29:10","date_gmt":"2025-08-08T03:29:10","guid":{"rendered":"https:\/\/www.europesays.com\/us\/128030\/"},"modified":"2025-08-08T03:29:10","modified_gmt":"2025-08-08T03:29:10","slug":"surge-in-use-of-beef-lamb-nzs-nprove-genetic-tool","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/us\/128030\/","title":{"rendered":"Surge in use of Beef + Lamb NZ\u2019s nProve genetic tool"},"content":{"rendered":"<p class=\"zZbQRyor\" style=\"display:none\">The nProve Beef tool is \u201ca key output\u201d of the Informing New Zealand Beef (INZB) programme, which aims to enable the uptake of improved genetics across the beef industry by providing farmers with practical tools tailored to New Zealand farming systems.<\/p>\n<p class=\"zZbQRyor\" style=\"display:none\">\u201cThe response to it has exceeded expectations,\u201d Brier said.<\/p>\n<p class=\"zZbQRyor\" style=\"display:none\">\u201cIt confirms that there\u2019s strong demand among farmers for tools that take the guesswork out of bull selection and help build more productive, profitable and resilient beef herds.<\/p>\n<p class=\"zZbQRyor\" style=\"display:none\">\u201cFarmers are not just clicking in; they\u2019re staying on the site. <\/p>\n<p>Advertisement<a class=\"ad__link\" data-test-ui=\"ad__link\" href=\"https:\/\/advertising.nzme.co.nz\/\" data-ad-env=\"both\" rel=\"nofollow noopener\" target=\"_blank\">Advertise with NZME.<\/a><\/p>\n<p class=\"zZbQRyor\" style=\"display:none\">\u201cThe average session duration exceeds six minutes, highlighting real engagement with the tool,\u201d he said.<\/p>\n<p class=\"zZbQRyor\" style=\"display:none\">\u201cWhile use of the original nProve Sheep tool has remained steady, the rapid adoption of nProve Beef demonstrates the strong appetite among commercial beef farmers and bull breeders.\u201d<\/p>\n<p class=\"zZbQRyor\" style=\"display:none\">The top five regions for usage of the tool have been greater Auckland, Canterbury, greater Wellington, Manawat\u016b-Whanganui and Otago.<\/p>\n<p class=\"zZbQRyor\" style=\"display:none\">\u201cThat shows the tool\u2019s reach across a range of farming environments,\u201d Brier said.<\/p>\n<p class=\"zZbQRyor\" style=\"display:none\">The INZB Programme, a seven-year partnership between B+L NZ and the Ministry for Primary Industries\u2019 Sustainable Food and Fibre Futures fund, focuses on building a sustainable future for New Zealand\u2019s beef sector.<\/p>\n<p class=\"zZbQRyor\" style=\"display:none\">It invests in new genetic evaluation tools, data systems and extension to increase the rate of genetic gain and help farmers select animals that perform well in New Zealand conditions.<\/p>\n<p class=\"zZbQRyor\" style=\"display:none\">\u201cGenetics are a key lever for long-term change,\u201d Brier said.<\/p>\n<p class=\"zZbQRyor\" style=\"display:none\">\u201cThe annual decision of which sires to buy impacts the production and profit of a farm for many years.<\/p>\n<p class=\"zZbQRyor\" style=\"display:none\">\u201cBy making powerful tools like nProve accessible to farmers, we\u2019re helping to accelerate that change and build a more productive, efficient and environmentally sustainable beef industry.\u201d<\/p>\n<p>Advertisement<a class=\"ad__link\" data-test-ui=\"ad__link\" href=\"https:\/\/advertising.nzme.co.nz\/\" data-ad-env=\"both\" rel=\"nofollow noopener\" target=\"_blank\">Advertise with NZME.<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"The nProve Beef tool is \u201ca key output\u201d of the Informing New Zealand Beef (INZB) programme, which aims&hellip;\n","protected":false},"author":3,"featured_media":128031,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[26],"tags":[5533,78194,9204,7979,815,1412,444,68401,20642,4234,78193,78192,1539,159,29174,31804,27796,67,132,68,20175],"class_list":{"0":"post-128030","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-genetics","8":"tag-beef","9":"tag-experienced","10":"tag-farmer","11":"tag-genetic","12":"tag-genetics","13":"tag-in","14":"tag-interest","15":"tag-lamb","16":"tag-launched","17":"tag-newly","18":"tag-nprove","19":"tag-nzs","20":"tag-of","21":"tag-science","22":"tag-strong","23":"tag-surge","24":"tag-tool","25":"tag-united-states","26":"tag-unitedstates","27":"tag-us","28":"tag-use"},"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@us\/114991029646957607","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/posts\/128030","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/comments?post=128030"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/posts\/128030\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/media\/128031"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/media?parent=128030"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/categories?post=128030"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/tags?post=128030"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}