{"id":129757,"date":"2025-08-08T18:51:10","date_gmt":"2025-08-08T18:51:10","guid":{"rendered":"https:\/\/www.europesays.com\/us\/129757\/"},"modified":"2025-08-08T18:51:10","modified_gmt":"2025-08-08T18:51:10","slug":"xiaomi-beats-apple-shifts-in-the-smartphone-market","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/us\/129757\/","title":{"rendered":"Xiaomi beats Apple: Shifts in the smartphone market"},"content":{"rendered":"

\t\t\"Xiaomi<\/a>Xiaomi managed to surpass Apple in terms of European smarphone sales (Symbolic image, source: Manuel Masiero)<\/p>\n

Xiaomi has surpassed Apple \u2013 at least in terms of smartphone shipments in Europe last quarter. Meanwhile, Samsung appears to be on a downward trajectory, and other manufacturers have been significantly impacted.<\/p>\n

The smartphone market isn\u2019t especially fragmented when it comes to operating systems. There are de facto only two mainstream mobile platforms: iOS and Android. Apple\u2019s iOS is exclusive to the company\u2019s devices, whereas Android and Android-based operating systems are a standard choice for most other phone manufacturers. New data<\/a> from Canalys and Omdia reveals that Android continues to dominate the European smartphone market, and a major shift has occurred in the rankings of top smartphone makers. <\/p>\n

In particular, Xiaomi managed to overtake Apple in the second quarter of 2025 in terms of shipment numbers. Of course, it\u2019s worth noting that sales figures don\u2019t entirely reflect market share (i.e. user base), which is influenced not only by its cumulative sales but also by how long users keep their devices on average. <\/p>\n

According to the analysis, Xiaomi devices accounted for 23% of all smartphones sold in Europe during the second quarter of 2025, representing an annual growth of 11%. Apple isn\u2019t too far behind with a unit share of 21%, though its sales figures dropped by 4%. In the meantime, Samsung continues to lead the market by securing 31% of smartphone sales across Europe, despite a negative annual growth of 10%. Further down the list are Lenovo and Realme, with unit shares of 5% and 4%, respectively. That said, Realme certainly has the potential to overtake Lenovo: The brand posted an annual growth of 5%, whilst Lenovo saw an 18% decline over the same period.<\/p>\n

\"Silvio<\/a><\/p>\n

I have been active as a journalist for over 10 years, most of it in the field of technology. I worked for Tom\u2019s Hardware and ComputerBase, among others, and have been working for Notebookcheck since 2017. My current focus is particularly on mini PCs and single-board computers such as the Raspberry Pi \u2013 so in other words, compact systems with a lot of potential. In addition, I have a soft spot for all kinds of wearables, especially smartwatches. My main profession is as a laboratory engineer, which is why neither scientific contexts nor the interpretation of complex measurements are foreign to me.<\/p>\n

\"Zhiwei<\/a>Translator: Zhiwei Zhuang<\/a> – Translator – 441 articles published on Notebookcheck since 2022<\/p>\n

After graduating with a bachelor\u2019s degree in environmental engineering, I moved from Singapore to
\nCologne in 2014 and began pursuing a career as a freelance translator. Much of my translation work
\nfocuses on science, engineering and technology. My fascination with computers and mobile
\nelectronics began when I was young. And I have fond memories reading countless tech and gaming
\nmagazines. Working with Notebookcheck gives me the opportunity to incorporate my personal
\ninterests into my professional work.<\/p>\n","protected":false},"excerpt":{"rendered":"Xiaomi managed to surpass Apple in terms of European smarphone sales (Symbolic image, source: Manuel Masiero) Xiaomi has…\n","protected":false},"author":3,"featured_media":129758,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[17],"tags":[18106,64,79099,79097,18107,18102,9106,611,18105,18101,79098,18108,10545,2290,11853,79100,158,18104,18103,67,132,68],"class_list":{"0":"post-129757","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-mobile","8":"tag-benchmarks","9":"tag-business","10":"tag-canalysis","11":"tag-europe-top-smartphone-vendors-q2-2025","12":"tag-graphics-card","13":"tag-laptop","14":"tag-market","15":"tag-mobile","16":"tag-netbook","17":"tag-notebook","18":"tag-omdia","19":"tag-processor","20":"tag-reports","21":"tag-review","22":"tag-reviews","23":"tag-sales-figures","24":"tag-technology","25":"tag-test","26":"tag-tests","27":"tag-united-states","28":"tag-unitedstates","29":"tag-us"},"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@us\/114994655323254207","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/posts\/129757","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/comments?post=129757"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/posts\/129757\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/media\/129758"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/media?parent=129757"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/categories?post=129757"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/tags?post=129757"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}