{"id":130466,"date":"2025-08-09T01:12:10","date_gmt":"2025-08-09T01:12:10","guid":{"rendered":"https:\/\/www.europesays.com\/us\/130466\/"},"modified":"2025-08-09T01:12:10","modified_gmt":"2025-08-09T01:12:10","slug":"pinterest-ceo-says-consumers-benefit-from-ai-powered-tools","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/us\/130466\/","title":{"rendered":"Pinterest CEO Says Consumers Benefit From AI-Powered Tools"},"content":{"rendered":"

Pinterest<\/a> CEO\u00a0Bill Ready<\/a> said Friday (Aug. 8) that it will be some time before consumers are ready to let artificial intelligence (AI) agents do their shopping for them, but that Pinterest is providing AI-powered tools that will \u201cmeet the user where they are\u201d in the meantime.<\/p>\n

Speaking during the company\u2019s quarterly earnings call, and responding to an analyst\u2019s question about how agentic AI may impact the search funnel, Ready said that in terms of AI agents buying things without the customer being involved, it\u2019s going to be \u201ca very, very long cycle for that to play out\u201d because customers will have to get used to that idea.<\/p>\n

\u201cBut if we look at what\u2019s happening on our platform already, we\u2019re able to take the user much further down that shopping journey assisting them,\u201d Ready said, according to the\u00a0company\u2019s\u00a0transcript<\/a> of the call.<\/p>\n

Ready said Pinterest has \u201creally made AI central to everything that we\u2019re doing.\u201d He pointed to the platform\u2019s ability to make recommendations that align with each user\u2019s taste and style, to effectively curate products for users based on\u00a0very small\u00a0signals, and to save users some of the time and work that goes into the shopping journey.<\/p>\n

\u201cWe see really great early signs of that,\u201d Ready said. \u201cAnd we think there\u2019s a lot more that we\u2019re going to be able to do there that we will focus on in a very user-centric way that meets the user where they are, but with AI and LLMs (large language models) and agentic capabilities deeply embedded in the way that we\u2019re doing that.\u201d<\/p>\n

The company aims to use\u00a0generative AI<\/a> to keep discovery joyful and make shopping frictionless, Pinterest Vice President of Design\u00a0Dana Cho<\/a> told PYMNTS CEO Karen Webster in an interview posted in May.<\/p>\n

\u201cTechnology has nailed the buying part,\u201d Cho said. \u201cNow, we\u2019re bringing the joy back to shopping.\u201d<\/p>\n

The PYMNTS Intelligence and\u00a0Fiserv<\/a> collaboration \u201cGenAI Applications in Retail Transaction Analysis: Industry Trends and Insights<\/a>\u201d found that retailers are rapidly adopting Gen AI to enhance customer personalization.<\/p>\n

Fifty-four percent of retailers used the technology to analyze transaction and payments data for customer segmentation in the last year, according to the report.<\/p>\n","protected":false},"excerpt":{"rendered":"Pinterest CEO\u00a0Bill Ready said Friday (Aug. 8) that it will be some time before consumers are ready to…\n","protected":false},"author":3,"featured_media":130467,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[21],"tags":[691,9828,738,10839,13656,50,23311,79377,751,158,67,132,68,756],"class_list":{"0":"post-130466","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-artificial-intelligence","8":"tag-ai","9":"tag-ai-agents","10":"tag-artificial-intelligence","11":"tag-digital-transformation","12":"tag-earnings","13":"tag-news","14":"tag-pinterest","15":"tag-product-discovery","16":"tag-pymnts-news","17":"tag-technology","18":"tag-united-states","19":"tag-unitedstates","20":"tag-us","21":"tag-whats-hot"},"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@us\/114996153273299524","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/posts\/130466","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/comments?post=130466"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/posts\/130466\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/media\/130467"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/media?parent=130466"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/categories?post=130466"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/tags?post=130466"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}