{"id":139752,"date":"2025-08-12T13:23:22","date_gmt":"2025-08-12T13:23:22","guid":{"rendered":"https:\/\/www.europesays.com\/us\/139752\/"},"modified":"2025-08-12T13:23:22","modified_gmt":"2025-08-12T13:23:22","slug":"cash-carrys-animated-wordmark-for-other-matches-the-flow-and-pour-of-a-bottle-of-wine","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/us\/139752\/","title":{"rendered":"Cash &#038; Carry\u2019s animated wordmark for Other matches the flow and pour of a bottle of wine"},"content":{"rendered":"<p data-block-key=\"1t1fp\">When in motion \u2013 and particularly when it\u2019s also flipped on its head \u2013 the wordmark mirrors the flow of a bottle of wine, matching its seesaw pour and liquid body. As the wordmark holds such character, Beatriz says that they decided to pair it with a \u201cvery complete but fairly clean type family that didn\u2019t feel overpowering, complemented the logo well, but still has a level of interest to it to allow us to make type-only applications\u201d.<\/p>\n<p data-block-key=\"5aj07\">As a companion to the fresh identity, Beatriz and the team recently created a zine, something that felt like a \u201cnatural progression\u201d for the brand, says Beatriz, reflecting its spirit of connection. With a core tri-colour palette of red, blue and yellow, finished on an off-white backdrop, the zine has an earthy, down-to-earth feel compared to other \u201cluxury\u201d alcohol supplements. This is ensured by the zine\u2019s production, being printed via Risograph. Usually a \u201cself-funded artist\u201d print method, Beatriz found it refreshing to use the medium for a client project, especially in the context of \u201ca design world that is going more and more corporate and digital\u201d.<\/p>\n","protected":false},"excerpt":{"rendered":"When in motion \u2013 and particularly when it\u2019s also flipped on its head \u2013 the wordmark mirrors the&hellip;\n","protected":false},"author":3,"featured_media":139753,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[32],"tags":[648,1032,1033,171,67,132,68],"class_list":{"0":"post-139752","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-arts-and-design","8":"tag-arts","9":"tag-arts-and-design","10":"tag-design","11":"tag-entertainment","12":"tag-united-states","13":"tag-unitedstates","14":"tag-us"},"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@us\/115016014638029996","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/posts\/139752","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/comments?post=139752"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/posts\/139752\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/media\/139753"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/media?parent=139752"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/categories?post=139752"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/tags?post=139752"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}