{"id":139799,"date":"2025-08-12T13:49:12","date_gmt":"2025-08-12T13:49:12","guid":{"rendered":"https:\/\/www.europesays.com\/us\/139799\/"},"modified":"2025-08-12T13:49:12","modified_gmt":"2025-08-12T13:49:12","slug":"we-need-a-reality-check","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/us\/139799\/","title":{"rendered":"‘We Need a Reality Check’"},"content":{"rendered":"

Only a few years ago, Mercedes-Benz was confident about going all-in on electric vehicles in Europe. In 2021, it projected that by the end of the decade, it would stop selling cars with combustion engines “where market conditions allow.” Not only has the luxury brand dropped this ambitious goal<\/a>, but it has also taken a 180-degree turn. Without ICE vehicles, the company\u2019s head honcho believes the local automotive industry will “collapse.”<\/p>\n

In an interview with the German business newspaper Handelsblatt<\/a> (subscription required), Ola K\u00e4llenius warned that if the EU\u2019s sales ban on new combustion-engine cars remains in place for 2035, Europe\u2019s automotive industry will implode:<\/p>\n

\n

‘We need a reality check. Otherwise, we are heading at full speed against a wall. Of course, we have to decarbonize, but it has to be done in a technology-neutral way. We must not lose sight of our economy.’<\/p>\n<\/blockquote>\n

\"\"<\/p>\n

Photo by: Motor1.com<\/p>\n

The Mercedes boss, who is also president of the European Automobile Manufacturers\u2019 Association (ACEA), cautions that the continent\u2019s car industry will \u201ccollapse\u201d if the EU doesn\u2019t drop the ban. Before regulators outlaw new ICE vehicles, K\u00e4llenius predicts customers will rush to buy gas and diesel cars ahead of the deadline, set to take effect in nine and a half years, which \u201cdoesn\u2019t help the climate at all.\u201d<\/p>\n

Electric vehicles are nowhere near the 100 percent market share the EU wants to impose. In the first half of the year, cars without a combustion engine accounted for just 17.5 percent of total sales in EU countries, the UK, and the European Free Trade Association (EFTA) nations, namely Iceland, Liechtenstein, Norway, and Switzerland. ACEA data<\/a> also shows that plug-in hybrids represented only 8.7 percent of total deliveries. Traditional hybrids made up 35 percent, but that figure includes mild-hybrids, which many would argue are not \u201ctrue\u201d hybrids.<\/p>\n

The EU\u2019s 2035 ban is not set in stone, as it is scheduled for review in the coming months. However, as recently as March, the European Commission (EC), the EU\u2019s executive arm, reaffirmed its commitment to 0 g\/km CO\u2082 emissions<\/a> for new cars sold from the middle of the next decade. At the time, the EC said it would \u201caccelerate work on the preparation of the foreseen review of the CO\u2082 Standards Regulation for cars and vans,\u201d signaling a possible earlier reassessment of the ban.<\/p>\n

\"2024<\/p>\n

Photo by: Chris Rosales \/ Motor1<\/p>\n

Mercedes<\/a> has reason to be concerned about the potential impact on its business. EV sales accounted for only 8.4 percent of its global shipments in the first half of 2025, down from 9.7 percent in the same period of 2024. Even when including PHEVs, electrified models made up just 20.1 percent of total deliveries in the first six months of the year.<\/p>\n

Whether common sense will prevail remains to be seen, but given the strong opposition the EU is facing, there is hope the ban could be eased to some extent. We wouldn\u2019t be surprised if, at the very least, plug-in hybrids and maybe full hybrids continue beyond 2034.<\/p>\n","protected":false},"excerpt":{"rendered":"Only a few years ago, Mercedes-Benz was confident about going all-in on electric vehicles in Europe. In 2021,…\n","protected":false},"author":3,"featured_media":139800,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[64,3195,83584,67,132,68],"class_list":{"0":"post-139799","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-business","8":"tag-business","9":"tag-industry","10":"tag-mercedes-benz","11":"tag-united-states","12":"tag-unitedstates","13":"tag-us"},"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@us\/115016116790513947","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/posts\/139799","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/comments?post=139799"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/posts\/139799\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/media\/139800"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/media?parent=139799"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/categories?post=139799"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/tags?post=139799"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}