{"id":158115,"date":"2025-08-19T10:07:10","date_gmt":"2025-08-19T10:07:10","guid":{"rendered":"https:\/\/www.europesays.com\/us\/158115\/"},"modified":"2025-08-19T10:07:10","modified_gmt":"2025-08-19T10:07:10","slug":"can-north-county-keep-working-and-middle-class-families-from-leaving","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/us\/158115\/","title":{"rendered":"Can North County Keep Working- And Middle-Class Families From Leaving?"},"content":{"rendered":"<p>Every weekday morning, an Oceanside family drives nearly an hour from their new home in Fallbrook to Oceanside so their kids can keep attending the schools they\u2019ve known all their lives. They used to live just minutes away, until the rent got too high.\u00a0<\/p>\n<p>Unfortunately, their story isn\u2019t unique. Across North County, an increasing number of working- and middle-class families are leaving in search of affordability. And in many cases, these families are now enduring long commutes to work or school.\u00a0<\/p>\n<p>Riverside County, South San Diego County, Tijuana and Inland North County are among the places they\u2019re moving to. Why? It has become too expensive for most working-class families to live and work in North County.\u00a0<\/p>\n<p>As we think about the next 20 years, one big question emerges: Can North County keep its working- and middle-class families from leaving?\u00a0<\/p>\n<p>\u201cThis trend \u2013 if we don\u2019t do enough to stop it \u2013 it will continue to change North County,\u201d said Eric Joyce, Oceanside\u2019s deputy mayor.\u00a0<\/p>\n<p><strong>An Affordability Crisis<\/strong>\u00a0<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/www.europesays.com\/us\/wp-content\/uploads\/2025\/08\/untitled-02742-1024x683.jpg\" alt=\"Donated clothes at The Brother Benno Foundation in Oceanside on Sept. 20, 2023.\" class=\"wp-image-724066\"  \/>Donated clothes at The Brother Benno Foundation in Oceanside on Sept. 20, 2023. \/ Photo by Ariana Drehsler <\/p>\n<p>The biggest factor leading to the migration of working- and middle-class families out of North County or further inland is housing costs.\u00a0<\/p>\n<p>In 2023, almost every North County city saw 40 to 55 percent of households spending more than 35 percent of their income <a href=\"https:\/\/sdnedc.org\/2025-north-county-indicators\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">on rent<\/a>. The typical rule of thumb is that households should not spend more than 30 percent of their income on rent.\u00a0<\/p>\n<p>\u201cA lack of affordable rental supply \u2026 and increasingly out-of-reach rent prices lead to unstable housing situations and rent burden, especially among lower-income residents. These unstable housing conditions can lead to displacement,\u201d according to SANDAG\u2019s <a href=\"https:\/\/urban-displacement.github.io\/edr-sandag\/#what-factors-lead-to-displacement\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Anti-Displacement Study<\/a>, last updated in 2023. \u00a0SANDAG stands for the San Diego Association of Governments, the region\u2019s transportation agency. This has led to more and more North County residents moving to more affordable cities and commuting to work.\u00a0<\/p>\n<p class=\"has-white-color has-secondary-variation-background-color has-text-color has-background has-link-color wp-elements-3987d62710b94a13fec7bd8ed95adf5f\">This story is part of our\u00a0<strong>Big Questions Facing San Diego in the Next 20 Years<\/strong>\u00a0reporting project. <a href=\"https:\/\/voiceofsandiego.org\/20-years-of-impactful-journalism\/\" rel=\"nofollow noopener\" target=\"_blank\">Read more stories here.<\/a><\/p>\n<p>In 2022, the number of people living in one North County city and working in another North County city was 71,051 \u2013 significantly higher than those living and working in the same North County city, which was 49,979, according to <a href=\"https:\/\/sdnedc.org\/2025-north-county-indicators\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">a report<\/a> from the San Diego North Economic Development Council, or SDNEDC.\u00a0<\/p>\n<p>Joyce has witnessed the impact firsthand. Generations of longtime residents have dwindled and now face displacement, or worse.\u00a0<\/p>\n<p>\u201cBeyond people being displaced from our community, we\u2019re also seeing a lot of those people fall into homelessness,\u201d Joyce said. \u201cAny family who\u2019s paying more than 30 percent of their income to rent is vulnerable. One car breaking down, one hospital bill \u2013 it often takes one thing for these families to be in danger of losing everything.\u201d\u00a0<\/p>\n<p>North County\u2019s aging population is also a factor. Most of the area\u2019s population growth is now from an aging population that is living longer and staying in the region, according to the SDNEDC. As the population ages and leaves the workforce, there\u2019s less available housing for the working-age population. \u00a0<\/p>\n<p>North County, like much of the region, has struggled to meet housing demands, sometimes creating up to four new jobs for every one new home in the past two decades, according to a <a href=\"https:\/\/sdnedc.org\/2025-north-county-indicators\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">report<\/a> by the SDNEDC. \u00a0<\/p>\n<p>\u201cUnbuilt housing can lead to overcrowding in existing housing, living outside of the county with a \u2018mega commute,\u2019 or even homelessness despite being employed,\u201d the report says.\u00a0<\/p>\n<p><strong>What\u2019s the Solution?<\/strong>\u00a0<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/www.europesays.com\/us\/wp-content\/uploads\/2025\/08\/Encinitas_0009-1024x683.jpg\" alt=\"\" class=\"wp-image-746701\"  \/>Fox Point Farms, a new housing development with condos and townhomes off Quail Gardens Drive, on Jan. 29, 2025, in Encinitas.  \/ Ariana Drehsler for Voice of San Diego<\/p>\n<p>Many housing experts agree that the solution to high housing costs is to build more housing.\u00a0<\/p>\n<p>It\u2019s why state lawmakers have put strict rules in place that encourage cities to make way for more housing for all income levels.\u00a0<\/p>\n<p>\u201cMore density,\u201d said Erik Bruvold from the SDNEDC. \u201cCondos, apartments, attached homes \u2013 that kind of housing development is the way to meet the needs of middle-income North County residents.\u201d\u00a0<\/p>\n<p>The issue, Bruvold told Voice, is that there are too many restrictions in place for building, which can drive up already expensive labor and supply costs. He thinks jurisdictions need to ease up on things like parking minimums, elevator requirements and setbacks to make it cheaper and faster to build more housing.\u00a0<\/p>\n<p>He added that some cities in North County, like Oceanside, San Marcos and Vista are on a positive track when it comes to producing more housing. But there needs to be more building in the next 20 years.\u00a0<\/p>\n<p>\u201cEveryone needs to do their role,\u201d he said. The challenge is in the next 20 years, jobs will continue to grow, and we need housing to complement that growth. Right now, we\u2019re putting the burden on working-class people to be exiled to long commutes or to have roommates well into adulthood.\u201d\u00a0<\/p>\n<p>The result, he added, will be twofold: people delaying having children \u2014 which will lead to decreased school enrollment \u2014 and people spending less at small businesses and restaurants, causing a broader economic impact.\u00a0\u00a0<\/p>\n<p>\u201cThese are the impacts of not getting our hands around how to produce enough housing so that the majority of the working people spend no more than 30 percent of their income on their rent,\u201d Bruvold said.\u00a0<\/p>\n<p>Joyce agreed that cities aren\u2019t meeting the demand for housing, but he called for more affordable housing options rather than the types of housing currently being built.\u00a0<\/p>\n<p>\u201cWe can\u2019t just build our way out of this,\u201d he said. \u201cIf we build all high-rise, expensive housing, that\u2019s not going to solve the issue. If we\u2019re going to have a chance of building housing at a lower cost, it needs to be done without the mindset of maximizing profit. That doesn\u2019t mean all housing should be that way, but there needs to be room for all.\u201d\u00a0<\/p>\n<p>In the next 20 years, he wants cities to use tools like public housing, which is housing that the government owns and runs through local housing authorities. He\u2019s also in favor of policies like higher inclusionary housing requirements and rent control to keep families from getting priced out of their homes.\u00a0<\/p>\n<p>The Oceanside City Council will soon consider its own rent stabilization ordinance that would mostly impact apartment complexes built before 1995. If passed, it would be the first of its kind in San Diego County.\u00a0<\/p>\n<p>\u201cIf all local governments do not act, we will be losing the working-class members of our communities who carry the history and so much of the deep roots of our culture through economic displacement,\u201d Joyce said. \u201cNorth County will lose its living memory of its history.\u201d\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"Every weekday morning, an Oceanside family drives nearly an hour from their new home in Fallbrook to Oceanside&hellip;\n","protected":false},"author":3,"featured_media":158114,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5134],"tags":[5229,1582,276,3549,7264,67,586,132,5230,68,2969],"class_list":{"0":"post-158115","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-san-diego","8":"tag-america","9":"tag-ca","10":"tag-california","11":"tag-san-diego","12":"tag-sandiego","13":"tag-united-states","14":"tag-united-states-of-america","15":"tag-unitedstates","16":"tag-unitedstatesofamerica","17":"tag-us","18":"tag-usa"},"share_on_mastodon":{"url":"","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/posts\/158115","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/comments?post=158115"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/posts\/158115\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/media\/158114"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/media?parent=158115"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/categories?post=158115"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/tags?post=158115"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}