Not many can point to a luxuriously chic summer spent across the mountains in Spain, the Mediterranean, Brittany, and a pop-up in the Hamptons\u2014though not many are natural tastemakers like Maria de la Orden and Blanca Mir\u00f3, co-founders of independent Spanish label La Veste. By the time they officially joined forces to found their shared brand in 2018, a collaborative project felt like the natural next step in their half-decade-long friendship. <\/p>\n
The pair initially met six years prior\u2014when de la Orden was working on her line Mau Loa, which she founded in 2014. As time went on, the two also became increasingly prominent fixtures at Paris Fashion Week, and the synergy between them was clear. <\/p>\n
Claudio Lavenia\/\/Getty Images<\/p>\n
Mir\u00f3 and de la Orden during haute couture in Paris. <\/p>\n
Both Spanish-born entrepreneurs\u2014Mir\u00f3 is a stylist and influencer, and de la Orden, an influencer and designer\u2014were inspired by local textiles, colorful mid-century patterns, and a deep appreciation for the vintage and designer clothing that they grew up with. \u201cWe love getting lost in vintage shops and exploring the treasures hidden in our grandmothers\u2019 wardrobes,\u201d both tell ELLE. \u201cBut above all, we\u2019re inspired by the everyday\u2014by proactive women and the rhythm of our daily lives.\u201d
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When it came to establishing the foundations of La Veste, self-expression, craftsmanship, sustainability and \u201cnostalgia reimagined\u201d were the core tenets. Adds the pair, \u201cWhat fills us with the greatest pride, however, is our strong commitment to local production. We spend time getting to know each maker. It\u2019s not just about production, it\u2019s a creative collaboration. Often they suggest better ways of doing things, or even inspire tweaks in the designs.\u201d<\/p>\n
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Courtesy of La Veste<\/p>\n
La Veste high summer 2025.<\/p>\n
Across each of their projects\u2014and there are many\u2014their keen sense of style is undoubtedly the guiding hand behind the fresh and appealing designs. In addition to La Veste, de la Orden is a co-founder of her own namesake brand with Laura de La R\u00e9v\u00e9li\u00e8re. She also works on an independent headwear and accessories label, Maison Ola, which de la Orden describes as a \u201cside project,\u201d with co-founder Gregory Mizele. \u201cI feel both of my brands\u2014Maria de la Orden and La Veste\u2014truly reflect my personal style,\u201d she says. \u201cI love classic pieces, but I always like to add a twist. That\u2019s why I enjoy mixing the timeless elegance of Maria de la Orden with the playful, more daring spirit of La Veste.\u201d
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In tandem with La Veste in 2018, Mir\u00f3 and Rafa Blanc co-founded Vasquiat, an e-commerce platform dedicated to independent designers reflective of her own style. (The platform has since shuttered, but Mir\u00f3\u2019s ethos as a businesswoman and designer remains the same.) Now, she also operates a Greece-based sunglasses brand with Olivia \u00c1lvarez, which she describes as \u201cinspired by architecture,\u201d and runs an Instagram page \u201cA\u0300 table! by Blanca<\/a>\u201d that shows off her casual curatorial abilities. The page provides apt inspiration for La Veste\u2019s home line, which includes placemats, napkins, and tablecloths.<\/p>\n Since La Veste\u2019s inception, the indie label has steadily amassed a following, transforming the duo\u2019s shared seedling of creativity from a digitally exclusive cult favorite to a breakout star of the burgeoning market for Spanish contemporary brands. Over seven years, the two have sold in Galeries Lafayette, collaborated with Gucci for Gucci Vault, and opened a brightly decorated boutique in Paris. <\/p>\n One glance at their personal Instagrams, and it\u2019s clear how the pair\u2019s naturally eclectic tastes shape both their companies and their day-to-day lives, drawing fans to their infectious authenticity. Travel, scouring vintage markets, and gathering family and friends all form the stepping stones of inspiration that lead to their designs. <\/p>\n La Veste high summer 2025. <\/p>\n The key to hosting the perfect party? It\u2019s much like building a brand, and Mir\u00f3 and de la Orden take a similar approach. For the former, theme and ambience are everything: \u201cIt helps me set the tone. I love mixing vintage tableware with fresh flowers and homemade dishes. If it\u2019s a nighttime gathering, lighting becomes everything: candles everywhere, always. I\u2019ll have good music playing in the background and make sure there\u2019s something sweet to end the evening.\u201d De la Orden echoes this: \u201cIt\u2019s all about setting the tone \u2014 thoughtful details make the biggest difference. I like to create a warm, relaxed atmosphere with beautiful lighting, seasonal food, and good music. It should feel effortless, even if it\u2019s been planned with intention.\u201d <\/p>\n Unsurprisingly, it\u2019s the quirky little personal touches that bring it all together. <\/p>\n Related Stories![\"la](\"https:\/\/www.europesays.com\/us\/wp-content\/uploads\/2025\/08\/high-summer-2025-29-68a397a375604.png\" "\\"la")
Courtesy of La Veste<\/p>\n