{"id":163561,"date":"2025-08-21T10:37:23","date_gmt":"2025-08-21T10:37:23","guid":{"rendered":"https:\/\/www.europesays.com\/us\/163561\/"},"modified":"2025-08-21T10:37:23","modified_gmt":"2025-08-21T10:37:23","slug":"maga-loses-it-over-new-cracker-barrel-logo","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/us\/163561\/","title":{"rendered":"MAGA Loses It Over New Cracker Barrel Logo"},"content":{"rendered":"

Southern-flavored restaurant chain Cracker Barrel has changed its logo\u2014and furious MAGA mouthpieces simply cannot stomach it.<\/p>\n

This week, Cracker Barrel unveiled a new logo that loses the image of an old man and a barrel while keeping just the name of the chain, still with the familiar gold and brown color tones. The typeface has also been modernized. The company had described<\/a> the image of the man as \u201crepresenting the old country store experience where folks would gather around and share stories.\u201d<\/p>\n

While the Trump administration and its supporters are absolutely fine with changing the names of military bases<\/a>, ships <\/a>and even the Gulf of Mexico<\/a>, Cracker Barrel\u2019s ditching of the barrel man for the first time since 1977 has crossed a MAGA line. <\/p>\n

\"OldOld and new logos for Cracker Barrel. Screengrab <\/p>\n

Nashville designer Bill Holley created the logo<\/a> featuring an old-timer wearing overalls in 1977 to evoke a sense of nostalgia. The logo has actually been tweaked five times<\/a> over the years, including putting \u201cOld Country Store\u201d in capitals, increasing the size of the man and capitalizing the \u2018R\u2019 in \u201cBarrel\u201d for one update. The new iteration is the first time it features text only since the restaurant chain opened in 1969. <\/b><\/p>\n

A press release<\/a> from the company claims the 2025 logo \u201cis now rooted even more closely to the iconic barrel shape and word mark that started it all.\u201d<\/p>\n

However, not every one was convinced about the new imagery minus the old timer and the barrel, including Donald Trump Jr. who posted on X<\/a>, \u201cWTF is wrong with Cracker Barrel?\u201d<\/p>\n

Right-wing YouTuber Benny Johnson was also in a flap<\/a>, posting, \u201cCracker Barrel completely changed their iconic logo for the first time in 47 years… and it\u2019s absolutely horrible. When will they learn?\u201d<\/p>\n

\"DonaldDonald Trump Jr posts on X about Cracker Barrel. X <\/p>\n

Utah Republican Mike Lee posted on X<\/a> \u201cWhich logo change is worse\u2014(a) Cracker Barrel or (b) Land O Lakes?\u201d Dairy brand Land O Lakes removed<\/a> an image of a Native American woman from their butter packaging in 2020. <\/b><\/p>\n

The MAGA outrage also featured on ultra conservative X account<\/a> Woke War Room, which Trump Jr. reposted. They claimed Cracker Barrel CEO Julie Felss Masino, who has been in the role for two years<\/a>, has \u201cscrapped a beloved American aesthetic and replaced it with sterile, soulless branding.\u201d<\/p>\n

As well as posting the company\u2019s pro-LGBTQ+ policies, Woke War Room took offense at Masino keeping a DEI regime that promises to \u201cidentify, recruit, and advance\u201d hires by race. Their caption states Masino should \u201cresign and be replaced with leadership that will restore Cracker Barrel\u2019s tradition.\u201d<\/p>\n

\"MUNCY,One previous Cracker Barrel logo, circa 2022, with ‘Old Country Store’ not in all caps. SOPA Images\/SOPA Images\/LightRocket via Gett <\/p>\n

Former Ohio state Sen. Nina Turner posted on X<\/a> on Wednesday, \u201cPeople can\u2019t afford housing, groceries, and are going bankrupt if they get cancer. So naturally, conservatives are mad about Cracker Barrel\u2019s logo.\u201d<\/p>\n

The Daily Beast has contacted Cracker Barrel for comment.<\/p>\n

The Cracker Barrel Instagram account has also been inundated with unhappy customers, who want the barrel and \u201cgrandpa\u201d back on the logo.<\/p>\n

There are around 660 company-owned Cracker Barrel locations in 43 states.<\/p>\n

In August last year, the chain began remodeling store interiors, switching out the dark Southern vibe for a modern farmhouse aesthetic, annoying some customers online who missed the previous look.<\/p>\n

Masino said last year the changes<\/a> to the stores and menu were happening as the chain was \u201cnot as relevant as we once were.\u201d<\/p>\n

The company are supporting the new makeover. \u201cWe believe in the goodness of country hospitality, a spirit that has always defined us. Our story hasn\u2019t changed. Our values haven\u2019t changed,\u201d CMO Sarah Moore said in a press release<\/a>, claiming the chain was \u201chonoring our legacy while bringing fresh energy, thoughtful craftsmanship and heartfelt hospitality to our guests.\u201d<\/p>\n

The chain has also hired country singer Jordan Davis<\/a> to appear in commercials as part of their rebranding.<\/p>\n","protected":false},"excerpt":{"rendered":"Southern-flavored restaurant chain Cracker Barrel has changed its logo\u2014and furious MAGA mouthpieces simply cannot stomach it. This week,…\n","protected":false},"author":3,"featured_media":163562,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[64,94505,1605,7042,67,132,68],"class_list":{"0":"post-163561","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-business","8":"tag-business","9":"tag-cracker-barrel","10":"tag-donald-trump-jr","11":"tag-maga","12":"tag-united-states","13":"tag-unitedstates","14":"tag-us"},"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@us\/115066323320157620","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/posts\/163561","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/comments?post=163561"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/posts\/163561\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/media\/163562"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/media?parent=163561"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/categories?post=163561"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/tags?post=163561"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}