{"id":164764,"date":"2025-08-21T21:15:09","date_gmt":"2025-08-21T21:15:09","guid":{"rendered":"https:\/\/www.europesays.com\/us\/164764\/"},"modified":"2025-08-21T21:15:09","modified_gmt":"2025-08-21T21:15:09","slug":"president-eighmy-previews-new-brand-narrative-upcoming-events-amid-september-1-merger","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/us\/164764\/","title":{"rendered":"President Eighmy previews new brand narrative, upcoming events amid September 1 merger"},"content":{"rendered":"<p>                    \t    <img loading=\"lazy\" decoding=\"async\" alt=\"President Eighmy previews new brand narrative, upcoming events amid September 1 merger\" height=\"280\" src=\"https:\/\/www.europesays.com\/us\/wp-content\/uploads\/2025\/08\/utsa-ut-health-integration_680.png\" width=\"340\"\/><\/p>\n<p>AUGUST 21, 2025 \u2014\u00a0Editor\u2019s note: The following message was sent via email from UT San Antonio President\u00a0<strong>Taylor Eighmy<\/strong>\u00a0to all faculty and staff.<\/p>\n<p>Over the past year, our\u00a0<a href=\"https:\/\/click.e.utsa.edu\/?qs=d5e09c1277f51f3fbc63232ce471d9791f4e550be82e3ba44cf4a37314d7cd1638ecbb674612ccf7212d65c76bf01d86ae83cc4ea0a31559\" rel=\"nofollow noopener\" target=\"_blank\">Brand &amp; Marketing Task Force<\/a>\u00a0and\u00a0<a href=\"https:\/\/click.e.utsa.edu\/?qs=d5e09c1277f51f3fc8b4ef7ccf966a7459c02183cb13272fa621742c6bd4b61dc14a09f0100a9cb58cafc136cec6ffeae26ea964b5088690\" rel=\"nofollow noopener\" target=\"_blank\">Communications Task Force<\/a>\u00a0\u2014 working in close partnership with the strategic consulting firm\u00a0<a href=\"https:\/\/click.e.utsa.edu\/?qs=d5e09c1277f51f3f06c07ea3fb04f755b45be1196efa8c348be3c21cd38d1e1bb226d7165fd34bba8e96589d83512ed8b0fc9e44d7aecca3\" rel=\"nofollow noopener\" target=\"_blank\">Prophet\u00a0<\/a>and numerous colleagues across both campuses\u2014 have been building something truly extraordinary. The result is a visionary brand narrative that reflects our aspirations as one new, united powerhouse institution.<\/p>\n<p>Our brand principles, narrative, visual assets and forthcoming campaigns will all convey the story of our transformation, capturing who we are becoming together while keeping the special spirit of who we are as Roadrunners central to our identity.<\/p>\n<p>I am deeply grateful to our colleagues immersed in this work, and I am equally grateful to each one of you for participating in discussion and listening sessions along the way. Your voices and perspectives have been central to shaping our shared identity as we join together as one university, and this milestone would not have been possible without your thoughtful engagement.<\/p>\n<p>That said, after months of dedicated collaboration with leadership, integration committees, and hundreds of stakeholders, the time has now arrived to reveal what we\u2019re driving toward. In advance of sharing our new narrative with the world on September 1, it is only fitting that our most important audience\u2014all of you\u2014be given an early glimpse of what\u2019s ahead.\u00a0<\/p>\n<p><strong>With great pride and excitement, I am pleased to share a preview of our new look, brand narrative and events to launch the new UT San Antonio.<\/strong><\/p>\n<ul>&#13;<\/p>\n<li><a href=\"https:\/\/nam11.safelinks.protection.outlook.com\/?url=https%3A%2F%2Fclick.e.utsa.edu%2F%3Fqs%3Dd5e09c1277f51f3f4113ceab2b77bf62558d4a7439b674a7476a125c18cfd5b2bbee5cdac979bd1ee20a1471f102f19fcbdc36c28b2648bc&amp;data=05%7C02%7Ckimberly.maldonado%40utsa.edu%7Ca40730a9a7864283b74a08dde0bfb70a%7C3a228dfbc64744cb88357b20617fc906%7C0%7C0%7C638913836227619270%7CUnknown%7CTWFpbGZsb3d8eyJFbXB0eU1hcGkiOnRydWUsIlYiOiIwLjAuMDAwMCIsIlAiOiJXaW4zMiIsIkFOIjoiTWFpbCIsIldUIjoyfQ%3D%3D%7C0%7C%7C%7C&amp;sdata=Iyu0cTJOwuNldj4RuCm0uyA1eBIr3g2FkONOqF82AFQ%3D&amp;reserved=0\" rel=\"nofollow noopener\" target=\"_blank\"><strong>UT San Antonio Brand Book<\/strong><\/a><strong>:<\/strong>\u00a0A digital first look at our university\u2019s narrative, vision, values and impact.\u00a0<\/li>\n<p>&#13;<\/p>\n<li><strong><a href=\"https:\/\/youtu.be\/JEdh6gpprO8\" rel=\"nofollow noopener\" target=\"_blank\">UT San Antonio&#8217;s New Look<\/a>:\u00a0<\/strong>Our new look is built on our bigger, bolder story, while still maintaining the core of our UTSA Athletics brand through Rowdy and our beloved Roadrunners.<\/li>\n<p>&#13;<\/p>\n<li><a href=\"https:\/\/nam11.safelinks.protection.outlook.com\/?url=https%3A%2F%2Fclick.e.utsa.edu%2F%3Fqs%3Dd5e09c1277f51f3f315622150ed830a1a55cb52de4175a4fc316468d73d066b9d7eb238cf94b76e0e8a9c96127de7a1c72deb07190448cb0&amp;data=05%7C02%7Ckimberly.maldonado%40utsa.edu%7Ca40730a9a7864283b74a08dde0bfb70a%7C3a228dfbc64744cb88357b20617fc906%7C0%7C0%7C638913836227640195%7CUnknown%7CTWFpbGZsb3d8eyJFbXB0eU1hcGkiOnRydWUsIlYiOiIwLjAuMDAwMCIsIlAiOiJXaW4zMiIsIkFOIjoiTWFpbCIsIldUIjoyfQ%3D%3D%7C0%7C%7C%7C&amp;sdata=iQMcc%2FXHs0LJ9J%2FB5H2q4TfioUdobl9%2FoZ6YdoMDVpE%3D&amp;reserved=0\" rel=\"nofollow noopener\" target=\"_blank\"><strong>Celebration Events Calendar<\/strong><\/a><strong>:\u00a0<\/strong>Activities across both campuses to mark this historic moment \u2013 please plan to join us!<\/li>\n<p>&#13;<\/p>\n<li><strong>Brand Collateral Toolkit:<\/strong>\u00a0Arriving Tuesday, August 26, this toolkit will equip you with everything you need for Day One, including email signatures, Teams backgrounds, templates and more.<\/li>\n<p>&#13;\n<\/ul>\n<p>In the days to come, you can expect additional information on the events, the toolkit and brand messaging to begin using September 1. Please keep an eye on your inboxes.<\/p>\n<p>As we look to Day One, I am inspired by how far we have come together in just one year. The remarkable progress we\u2019ve made reflects your dedication, inspiration and commitment to our mission. Thank you for helping shape this historic chapter in our university\u2019s history. I could not be prouder to share this moment with you as we introduce our new UT San Antonio to the world.<\/p>\n","protected":false},"excerpt":{"rendered":"AUGUST 21, 2025 \u2014\u00a0Editor\u2019s note: The following message was sent via email from UT San Antonio President\u00a0Taylor Eighmy\u00a0to&hellip;\n","protected":false},"author":3,"featured_media":164765,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5133],"tags":[5229,7202,7203,358,3187,67,586,132,5230,68,2969],"class_list":{"0":"post-164764","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-san-antonio","8":"tag-america","9":"tag-san-antonio","10":"tag-sanantonio","11":"tag-texas","12":"tag-tx","13":"tag-united-states","14":"tag-united-states-of-america","15":"tag-unitedstates","16":"tag-unitedstatesofamerica","17":"tag-us","18":"tag-usa"},"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@us\/115068831383079624","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/posts\/164764","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/comments?post=164764"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/posts\/164764\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/media\/164765"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/media?parent=164764"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/categories?post=164764"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/tags?post=164764"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}