{"id":165652,"date":"2025-08-22T05:12:12","date_gmt":"2025-08-22T05:12:12","guid":{"rendered":"https:\/\/www.europesays.com\/us\/165652\/"},"modified":"2025-08-22T05:12:12","modified_gmt":"2025-08-22T05:12:12","slug":"tecovas-opens-new-york-city-flagship-store-in-soho","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/us\/165652\/","title":{"rendered":"Tecovas Opens New York City Flagship Store in SoHo"},"content":{"rendered":"

\n\tTecovas<\/a> is bringing a taste of the Wild West to New York City, all while marking a major milestone in its retail expansion strategy.<\/p>\n

\n\tOn Friday, the Austin-based Western boot brand is set to open a new 4,500-square-foot store at 105 Wooster Street in the SoHo neighborhood of Manhattan. The opening marks both the company\u2019s largest store to-date and its 50th brick-and-mortar location.<\/p>\n

\n\tAccording to the 10-year-old brand, its new SoHo flagship will bring the full Tecovas<\/a> assortment to New York, offering customers the chance to explore the brand\u2019s signature handcrafted boots, apparel and accessories for the first time.<\/p>\n

\n\tDesigned by global firm IA Interior Architects, customers will find unique bar and beverage offerings in collaboration with cocktail bar Death & Co., a signature hide wall by textile designer Kyle Bunting, complimentary boot shines, and an array of customization services like branding, debossing, stretching, burning and shaping for both boots and hats.<\/p>\n

\n\tOther design elements include custom furniture and art curated by notable artists including Matt McCormick, Mark Maggiori, Russell Young and Drew Christie. Custom neon signs will also be on display by Let There Be Neon in partnership with The Neon Jungle.<\/p>\n

\n\tDavid Lafitte, president and chief executive officer of Tecovas, called the new flagship a \u201cwatershed moment\u201d for the brand.<\/p>\n

\n\t\u201cThe other 49 openings before this one has really given us an opportunity to learn what resonates with our consumers in terms of Western and Western-adjacent apparel and footwear,\u201d Lafitte said. \u201cWe are really hitting our stride now, and operating a store in New York is really playing in the \u2018big time,\u2019 you know. And we\u2019re ready for it.\u201d<\/p>\n

\t\t\t\t\t\t\"Tecovas,<\/p>\n

\t\t\t\t\tThe New York City store will highlight the brand\u2019s Western lifestyle merchandise.<\/p>\n

\t\t\t\t\t\t\t\t\tCourtesy of Tecovas<\/p>\n

\n\tThe CEO added<\/a> that it was important that the company show up as its \u201cauthentic self\u201d in New York. \u201cWe are not going to all of sudden serve bagels just because we are in New York, we are sticking to our Texas and Western roots, and we believe New York is ready for something like what we have to offer.\u201d<\/p>\n

\n\tHe\u2019s also excited for more international consumers to discover Tecovas. \u201cThere are a lot of international shoppers that visit New York that probably aren\u2019t familiar with Tecovas just yet,\u201d the CEO noted. \u201cWe are looking forward to welcoming them and New York locals into our new store.\u201d<\/p>\n

\n\tTecovas\u2019 new SoHo store is a key part of the company\u2019s expansion strategy<\/a>, as the brand continues its momentum in 2025. After ending 2024 with 42 stores, Tecovas has committed to opening at least 12 new locations this year, including the SoHo flagship in partnership with Lantern Real Estate Advisors, who has sourced the majority of the Tecovas locations across the U.S.<\/p>\n

\n\tThis growth follows the brand\u2019s expansion into wholesale, which led to the recent opening of its first dedicated showroom at Dallas Market Center \u2014 a 3,800-square-foot space designed to support retail partners and future collaborations \u2014 and its first national retail partnership with Nordstrom<\/a>.<\/p>\n

\n\t\u201cOur rollout at Nordstrom has been going really well,\u201d Lafitte added. \u201cThe sell-through numbers at Nordstrom have been terrific for us, and I think Nordstrom feels the same way, so we\u2019re excited about that. So, we\u2019ll look to expand with them as well in the future.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"Tecovas is bringing a taste of the Wild West to New York City, all while marking a major…\n","protected":false},"author":3,"featured_media":165653,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5122],"tags":[5229,95309,405,403,5226,5225,5228,5227,95310,67,586,132,5230,68,2969,95311],"class_list":{"0":"post-165652","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-new-york","8":"tag-america","9":"tag-cowboy-boots","10":"tag-new-york","11":"tag-new-york-city","12":"tag-newyork","13":"tag-newyorkcity","14":"tag-ny","15":"tag-nyc","16":"tag-tecovas","17":"tag-united-states","18":"tag-united-states-of-america","19":"tag-unitedstates","20":"tag-unitedstatesofamerica","21":"tag-us","22":"tag-usa","23":"tag-western-boots"},"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@us\/115070708012155728","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/posts\/165652","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/comments?post=165652"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/posts\/165652\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/media\/165653"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/media?parent=165652"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/categories?post=165652"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/tags?post=165652"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}