The Asian University Basketball League is aiming to break into the \u201csportainment\u201d market, the tournament\u2019s chief executive has said.<\/p>\n
College basketball players in Asia, and even Hong Kong, remain largely unknown to the public, so to widen the product\u2019s audience, Jay Li Jintian said he was attempting to create a family-type product suitable for parents to bring their children.<\/p>\n
In the United States, college basketball remains a popular event, and Li said he was hoping to create a similar culture in Asia.<\/p>\n
\u201cThe competition is still the core,\u201d said Li, who considers the National Collegiate Athletic Association (NCAA) as the benchmark for college sporting culture. \u201cTake March Madness in the United States as an example.<\/p>\n
\u201cIt\u2019s an entertainment product \u2013 regardless of TV consumption or live attendance. We\u2019re doing the same thing here. We care about the visuals, about the wrapping of the spaces to make it look cool, the music and the DJs.<\/p>\n
\u201cI want the fans to come here thinking this is where they want to be, I want them to feel the vibe, and this is what live entertainment should be about.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"The Asian University Basketball League is aiming to break into the \u201csportainment\u201d market, the tournament\u2019s chief executive has…\n","protected":false},"author":3,"featured_media":167840,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[44],"tags":[72624,90204,90210,90205,90211,1339,90206,74,60276,15325,8464,170,90208,96282,96284,57897,1260,1317,1337,1338,62,67,132,68,96285,96283],"class_list":{"0":"post-167839","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-ncaa-basketball","8":"tag-alibaba-group","9":"tag-asian-university-basketball-league","10":"tag-asian-university-sports-federation","11":"tag-aubl","12":"tag-ausf","13":"tag-basketball","14":"tag-binjiang-gymnasium","15":"tag-china","16":"tag-chinese-basketball-association","17":"tag-hangzhou","18":"tag-hong-kong","19":"tag-japan","20":"tag-jay-li-jintian","21":"tag-joe-tsai","22":"tag-joe-tsai-foundation","23":"tag-korea","24":"tag-nba","25":"tag-ncaa","26":"tag-ncaa-basketball","27":"tag-ncaabasketball","28":"tag-sports","29":"tag-united-states","30":"tag-unitedstates","31":"tag-us","32":"tag-yao-foundation","33":"tag-yao-ming"},"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@us\/115075307592468993","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/posts\/167839","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/comments?post=167839"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/posts\/167839\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/media\/167840"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/media?parent=167839"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/categories?post=167839"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/tags?post=167839"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}