\n\tIn honor of Clare V.<\/a>\u2019s Silver Lake flagship grand reopening, The Hollywood Reporter spoke with the celebrity-beloved designer about her label\u2019s most popular bags, favorite fall items and longstanding connection to Hollywood, which fittingly grew alongside the brand\u2019s retail footprint.<\/p>\n \n\t\u201cWe\u2019re lucky to be in the zeitgeist of this industry and all this creativity,\u201d said Vivier, who launched her namesake accessories label in 2008 and opend her first flagship boutique in 2012. \u201c[The brand] has turned out to be a go-to for wrap gifts and holiday gifts. Studios will call us up and say, \u2018Can you do 100?\u2019 When you have four stores in Los Angeles, you\u2019re bound to be a destination. We\u2019re creating things that people love and that are nice giftables. We do so much personalization.\u201d<\/p>\n \n\tLake Bell<\/a>, Lily Rabe and Nora Zehetner were among the stars who attended a private dinner party at her newly reopened Silver Lake store. \u201cIt\u2019s a real gift to develop relationships,\u201d said Vivier, who often collaborates with notable friends and clientele, from designing a limited-edition charitable \u201cairport dad wallet\u201d with Jimmy Kimmel to creating custom pieces for Jon Hamm.<\/p>\n \t\t\t\t\t\t \t\t\t\t\tInside Clare V.\u2019s flagship boutique in Silver Lake.<\/p>\n \t\t\t\t\t\t\t\t\tClare V.<\/p>\n \n\t\u201cJon Hamm got card cases<\/a> when he wrapped Mad Men for his the whole cast and crew,\u201d Vivier shared. \u201cI just came across this piece in some magazine, and it was Kiernan Shipka showing the Clare V. things that Jon Hamm had given her. I was like, \u2018Oh my god, I remember that.\u2019\u201d<\/p>\n \n\tClare V. also makes the occasional cameo on hit series. Shrinking costume designer Allyson Fanger often outfits the show\u2019s characters in the brand\u2019s locally made pieces.<\/p>\n \n\t\u201cIt\u2019s fun when I get calls from my family in Minnesota or texts from old friends,\u201d said Vivier, who grew up in the Midwest but pulls design inspiration from her time in Paris, where she met and married French television producer Thierry Vivier. \u201cThey\u2019re like, \u2018Oh my God, I just saw your stuff in Shrinking. It\u2019s always exciting.\u201d<\/p>\n \n\tWith stores across the country, the brand has grown considerably since its humble beginnings. But Clare V.\u2019s signature quirky yet classic, California-meets-Parisian chic style remains the same. \u201cI\u2019m seeped in this idea of color, brightness and wanting things to feel timeless, but at the same time modern and not very serious,\u201d Vivier said. \u201cThere are a lot of other bag companies who do serious well, and I don\u2019t think we need to be that for people. We have grown, but I think we have [also] remained true to our core ethos and aesthetic.\u201d<\/p>\n \n\tClare V.\u2019s newly expanded 1,100-square-foot Silver Lake store (3339 W Sunset Blvd.) houses the label\u2019s newest and most beloved bags, wallets, small leather goods, clothing, hats and fashion<\/a> jewelry. \u201cIt\u2019s a great location in Silver Lake,\u201d said Vivier of the space. \u201cThere\u2019s tons of sunlight. The only problem was it was always a pretty small footprint. It was under 500 square feet. We started to think about how we could expand it.\u201d She teamed up with interior designer Lucie Klimes to bring the project to life. \u201cShe used to work with Pam Shamshiri, who\u2019s a friend of mine,\u201d Vivier recalled. \u201cI sat next to Lucie on an airplane a couple of years ago. We struck up a conversation and exchanged phone numbers. Then, when we were thinking of who we wanted to design this space, I [said], \u2018Oh, I sat next to this woman. She was really cool, and I liked her taste.\u2019 She\u2019s been a great partner for us, and it\u2019s been a pleasure to work with her every step of the way. We\u2019re excited for the opening.\u201d<\/p>\n \n\tIn celebration of her new store, we had Vivier discuss Clare V.\u2019s hottest celebrity bags. \u201cThe Pot de Miel, Grande Fanny and the Moyen Messenger are the big fan and celebrity favorites,\u201d Vivier shared. She also divulged what bags and accessories she\u2019s most excited about for fall in addition to her other favorite fall items, which include Shani Darden skincare, Heather Taylor Home linens and jewelry from BEN.<\/p>\n \t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t \n\t\u201cThat is such a celebrity favorite and general fan favorite,\u201d she said of the Pot de Miel, which has been worn by Reese Witherspoon, Jessica Alba, Katherine Schwarzenegger and Cameron Diaz. \u201cWhen I go out, I see it so many times around L.A. because it\u2019s a great summer bag. We\u2019ve had it in the collection for quite a while. I wanted to do a daily basket bag. In the summertime, I personally don\u2019t want to carry a leather tote or a leather handbag. Sometimes I just want a basket, or I want a canvas bag. So I wanted to do a classic basket bag, something that could be used every day. I thought the idea of it being round like a ball would be so cute. We started talking with our artisans that make baskets for us, and I came up with this shape that\u2019s not quite fully round. It looked like a little honey pot. So, we called it that [in French]. It started off with a little leather braided handle. We\u2019ve been updating it in different colors, in different handles but the shape and the idea largely stays the same.\u201d<\/p>\n \t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t \n\t\u201cWe also introduced a baby Pot de Miel<\/a> this year,\u201d she said. \u201c[The original] can be a little large for evening. But we knew people were wanting to carry them on vacation. So, we wanted to make something that just had your phone, your lipstick, or your sunscreen in it. It\u2019s really cute.\u201d<\/p>\n \t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t \n\t\u201cThe Moyen Messenger<\/a> is a classic style for me,\u201d Vivier said of the bag, which has been spotted on the likes of Kristen Bell. \u201cMoyen means middle or medium in French, and it\u2019s a derivation of one of my earliest designs. The Messenger Tote was a bigger version of that bag. I wanted to make it more of a shoulder bag instead of a crossbody, so I shrunk the design down, I made a chunkier shoulder strap, something that would be comfortable on your shoulder. It\u2019s a sizable bag, and you can fit a lot in it, which can get heavy. I wanted to make sure it was comfortable, classic and chic.\u201d<\/p>\n \t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t \n\t\u201cThe Grande Fanny<\/a> came from [the fact that] I\u2019ve always loved a belt bag,\u201d she said, referencing a newfangled take on a classic style as seen on Emma Roberts and Lucy Hale. \u201cOur regular fanny pack has been part of our collection for a long time. I wanted to make a something that\u2019s a belt bag, but it\u2019s also something that can be worn on your chest. So many women and people want to be hands-free, and they want to have it close to their body and [have] easy access. We created the Grande Fanny for that missing item that wasn\u2019t in our collection.\u201d<\/p>\n \t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t \n\t\u201cSomething I\u2019m really looking forward to this fall is this new [take on an] old style for us,\u201d she said, explaining the patchwork leather design<\/a> is a larger version of their beloved Foldover Clutch in black leather with chocolate brown suede. \u201cThis bag is versatile because you can carry it as a big, oversized clutch or you could put a strap on it [to wear it as a tote].\u201d<\/p>\n \t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t \t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t \t\t\u201cI\u2019m so in love with blue right now,\u201d she said of Flat Clutch<\/a>\u2019s bold aesthetic. \u201cI love mixing it with browns and blacks. It\u2019s really beautiful.\u201d\t<\/p>\n \t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t \n\t\u201cWe all need a good tote for the fall,\u201d Vivier said, explaining her Volie tote now comes in a new vegetable tan leather colorway called Zucca<\/a>. \u201cIt\u2019s a bright orange leather. I\u2019m excited to carry that as this nice pop of color. I can picture it with a trench coat. It\u2019s going to be so chic.\u201d<\/p>\n \t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t \n\tOf the bag charm<\/a> obsession right now, Vivier shares, \u201cIt\u2019s such a cute trend right now and something that I really love. It [adds] a fun expression and a little bit of happiness. I started to make them myself out of beads that I have in my office and little things that I had. This is a replica of the tassel<\/a> that I was making in my office with my own little things. Thankfully, our vendor was able to recreate this because I would not be able to make them for everyone. And they make them a lot better than I made them. So, that\u2019s still my favorite one.\u201d<\/p>\n \t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t \n\t\u201cWe have so much good fall jewelry. We have this long chain called the Barrel Chain Necklace<\/a>. I love putting charms on that and changing that out daily.\u201d<\/p>\n \t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t \t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t \t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t \n\t\u201cI don\u2019t use a lot of face products, but I have a lot of faith in Shani Darden<\/a>\u2018s products,\u201d Vivier said. \u201cI use the face wash, acidic acid, and her hydrating cream every day, twice a day. The cleansing wash<\/a> and the cream are pure and efficient, but they don\u2019t feel like they\u2019re stripping my skin. With the hydrating cream<\/a>, I don\u2019t feel like I have a ton on my face, but my face does feel like it\u2019s moisturized.<\/p>\n \n\tThe Azelaic Acid is the other thing that I do. I\u2019ve [also] been using her Retinol Cream for a long time. I go back and forth between using the Retinol or the Azelaic acid, or the Lactic acid. I use those three things and switch off every couple of months.\u201d<\/p>\n \t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t \t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t \t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t \t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t \n\t\u201cI\u2019ve been wearing it nonstop,\u201d Vivier said of the recycled 14-karat gold locket<\/a>, which was designed by BEN founder Charlotte Macaulay. \u201cShe is a friend of mine, and she was our head [jewelry] designer for a few years. I love what she\u2019s doing with her fine jewelry collection. A lot of [her pieces] are reversible, [too], and there are always little Easter egg situations [within her designs]. It\u2019s really sweet.\u201d<\/p>\n \t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t![\"\"](\"https:\/\/www.hollywoodreporter.com\/wp-content\/themes\/vip\/pmc-hollywoodreporter-2021\/assets\/public\/lazyload-fallback.gif\")
<\/p>\n\t\t\t\t\t\t\t\t\t\t<\/a>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tClare V. Pot de Miel with Bamboo Handle\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\t\t\t\t\t\t<\/a>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tClare V. Petite Pot de Miel\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\t\t\t\t\t\t<\/a>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tClare V. Moyen Messenger Bag\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\t\t\t\t\t\t<\/a>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tClare V. The Grande Fanny Bag \t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\t\t\t\t\t\t<\/a>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tClare V. Carry All Clutch with Tabs\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\t\t\t\t\t\t<\/a>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\t\t\t\t\t\t<\/a>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tClare V. Carry All Clutch with Tabs\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\t\t\t\t\t\t<\/a>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\t\t\t\t\t\t<\/a>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tClare V. Le Beaded Tassel\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\t\t\t<\/a>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tClare V. Barrel Chain Necklace\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\t\t\t\t\t\t<\/a>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tClare V. Stripe Heart Locket\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\t\t\t\t\t\t<\/a>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tClare V. Jumping Tiger Charm\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\t\t\t\t\t\t<\/a>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tShani Darden Cleansing Serum\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\t\t\t\t\t\t<\/a>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tShani Darden Hydration Peptide Cream\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\t\t\t\t\t\t<\/a>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tShani Darden Rescue Serum with Azelaic Complex\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\t\t\t<\/a>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tSephora\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tShani Darden Retinol Reform\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\t\t\t<\/a>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tBen Fine Jewelry The Endeavor Vault with The Reason Rope\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\t\t\t\t\t\t<\/a>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tHeather Taylor Home Gingham Lime Table Cloth\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/p>\n