{"id":174790,"date":"2025-08-25T16:44:11","date_gmt":"2025-08-25T16:44:11","guid":{"rendered":"https:\/\/www.europesays.com\/us\/174790\/"},"modified":"2025-08-25T16:44:11","modified_gmt":"2025-08-25T16:44:11","slug":"el-cine-is-working-to-boost-latino-film-culture-in-l-a","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/us\/174790\/","title":{"rendered":"El Cine is working to boost Latino film culture in L.A."},"content":{"rendered":"\n<p data-has-dropcap=\"\">In 2017, Gilbert Trejo and Mariana Da Silva were waiting in line at the Vista  Theatre for a screening of the 1982 cult sci-fi film \u201cLiquid Sky.\u201d <\/p>\n<p>They had seen each other before, but never met. Both avid moviegoers across the Los Angeles area, it wasn\u2019t uncommon for either of them to wait in line for a 35mm screening of an old film, a newly restored print of a cult favorite or a Q&amp;A with a filmmaker. <\/p>\n<p>That night, they finally got to talking about their recently watched films, about their respective work in the film industry and about a shared complaint: Los Angeles boasts a population that\u2019s nearly 50%  Latino and Hispanic residents, but there was a severe lack of films from Latin America and films made by Latinos available to watch in the city.<\/p>\n<p>\u201cI go on Revival Hub [a website to find specialty film screenings], and it\u2019s like, I can go see a Wong Kar-wai movie today. I could go see a Jean-Luc Godard movie yesterday. I can go see an Ingmar Bergman movie in two days. But there\u2019s just nothing in Spanish,\u201d said Trejo. <\/p>\n<p>When the two friends thought of the stereotypical Los Angeles cinephile \u2014 think a MUBI tote-carrying, Letterboxd-using member of American Cinematheque or Vidiots \u2014 they often found that these people could name directors and films from all over the world, but stumbled when it came to Latin America. At best, they may cite director Pedro Almod\u00f3var, whose films are in Spanish \u2014 but Spanish from Spain, not Latin America. <\/p>\n<p>Trejo, a Mexican American director born and raised in Los Angeles, and Da Silva, a Mexican Brazilian actor and filmmaker who immigrated to the States from Brazil, wanted to change that.<\/p>\n<p>Soon, the two got to work on a nonprofit organization dedicated to screening films in Spanish and\/or made by Latinos. They opted to call it \u201cEl Cine,\u201d which translates simply to \u201cthe movies.\u201d <\/p>\n<p>In January 2018, they hosted their first event at the Vista Theatre: a screening of the 1994 film \u201cMi Vida Loca,\u201d which was shot in Echo Park. They also hosted a handprint ceremony \u2014 \u00e0 la Hollywood Walk of Fame \u2014 for Trejo\u2019s father, the iconic actor <a class=\"link\" href=\"https:\/\/www.latimes.com\/podcasts\/story\/2021-07-09\/the-times-podcast-danny-trejo\" target=\"_blank\" rel=\"noopener\">Danny Trejo<\/a>, who grew up in Echo Park and appeared in the original film. This was a meaningful honor for his family. <\/p>\n<p>\u201cI watched the industry try to close ranks and not allow my dad to be a part of it. He just kept showing up. He did not stop. He became undeniable at a certain point,\u201d said Trejo.<\/p>\n<p>The event sold out, said Da Silva. \u201cIt was mind blowing because we were just like, \u2018Let\u2019s throw our money here and see what happens.\u2019 Then I remember Gilbert being like, \u2018Hey,  Shepard Fairey\u2019s here.\u2019 I was like, \u2018What?\u2019\u201d<\/p>\n<p>            <img class=\"image\" alt=\"Gilbert Trejo and Mariana Da Silva, founders of El Cine, pose inside the Los Feliz 3 Theatre.\"   width=\"2000\" height=\"1328\" src=\"https:\/\/www.europesays.com\/us\/wp-content\/uploads\/2025\/08\/1756140251_490_\" decoding=\"async\" loading=\"lazy\"\/>         <\/p>\n<p>Mariana Da Silva and Gilbert Trejo, photographed at the Los Feliz 3 Theatre in Los Angeles.<\/p>\n<p>(David Butow\/For De Los)<\/p>\n<p>Now in its seventh year, El Cine has hosted dozens of screenings and community events \u2014 including partnerships with the Los Angeles Public Library and the UCLA archives, a series on <a class=\"link\" href=\"https:\/\/www.academymuseum.org\/en\/programs\/series\/roberto-gavaldon\" target=\"_blank\" rel=\"noopener\">Roberto Gavald\u00f3n<\/a> with the Academy Museum and a collaboration with Mexican archivists like Permanencia Voluntaria to bring little-known films to L.A.-based audiences. <\/p>\n<p>Many of El Cine\u2019s events take place at Heavy Manners Library, an arts space in Echo Park, and the Philosophical Research Society, a multicultural arts nonprofit in Los Feliz. El Cine hosts a monthly short film screening called \u201c$horty,\u201d which showcases work by Black and brown filmmakers in Los Angeles. The organization is also prepping for its annual Halloween programming, perhaps El Cine\u2019s most busy time of the year. (\u201cOur community loves genre and camp,\u201d said Da Silva.)<\/p>\n<p>It\u2019s important to Trejo and Da Silva to diversify El Cine\u2019s offerings, appealing to casual moviegoers as well as niche film lovers like themselves. Their programming highlights little-known international films, past and present blockbusters and films made by the local L.A. community. El Cine screenings show English subtitles on Spanish-language films, as well as the inverse. This is to accommodate the multigenerational audience that flocks to  its events, where parents and grandparents may not speak English, or first-generation children may not speak Spanish. <\/p>\n<p>\u201cMy dad had Spanish beaten out of him in school and he carried that shame well into his adulthood. He was in his 40s when I was born and he was still so terrified that I would be treated the way that he was when he was a kid that he made a point of not teaching me Spanish,\u201d said Trejo, who learned Spanish later in life.<\/p>\n<p>\u201cEverything I do is bilingual. I think bilinguality is a language that we speak here,\u201d said Da Silva. \u201cI also think it\u2019s something that was shamed for so long, but it was shamed because of its power. By being international, multilingual and multicultural, we have so much power.\u201d<\/p>\n<p>Accessibility is at the core of El Cine\u2019s programming. When introducing movies at a screening, Da Silva focuses on making sure she doesn\u2019t isolate an audience by using \u201cinside baseball\u201d film school or industry language. She believes the reason that Spanish-language and Latin films are not as prevalent in industry conversations is deeply rooted in a lack of Latin history education \u2014 even in a place as diverse Los Angeles \u2014 leading all the way up to film school. Even if Latin filmmakers receive more shine in their college curriculum, those can be inaccessible to lower-income families and first-generation college students,  who make up some of El Cine\u2019s audience. <\/p>\n<p>Da Silva feels especially close to this cause. As a once undocumented immigrant, she was not able to go to film school due to her immigration status. For years in her early  20s, instead of film school, Da Silva laid low in Atlanta, watching as many movies as possible to educate herself.<\/p>\n<p>Outside of film screenings, El Cine hosts educational events geared at the next generation of Latin filmmakers. Think DIY film school. \u201cThere\u2019s this view that we\u2019re the hands, not the minds, of the film industry,\u201d said Trejo.<\/p>\n<p>Set at accessible pricing (typically around $20), El Cine\u2019s events have focused on topics like how to safely document an arrest and how to make a horror short. There are also workshops for directing music videos and body movement classes for performers. \u201cI hope that every time you leave an [El Cine] event, not only do you feel like you can make a movie, but you also feel like you learned something about yourself,\u201d said Da Silva.<\/p>\n<p>Da Silva is now working on El Cine full-time, with hopes to grow the brand and host more events, secure large partnerships and raise money through private donors and grants to power it all. The organization has a well-rounded slate of programming this fall, as well as <a class=\"link\" href=\"https:\/\/www.instagram.com\/p\/DNTFPqoxs9T\/\" target=\"_blank\" rel=\"noopener\">a new podcast<\/a>, which you can follow on <a class=\"link\" href=\"https:\/\/www.instagram.com\/somoselcine\" target=\"_blank\" rel=\"noopener\">Instagram<\/a>.<\/p>\n<p>Attend an upcoming El Cine event<\/p>\n<ul class=\"rte2-style-ul\" style=\"margin-top:0;margin-bottom:0;padding-inline-start:48px;\">\n<li><b>Sept<\/b><b>.<\/b><b> 7<\/b><b>:<\/b>  \u201cMusic Video Workshop\u201d at Heavy Manners, led by Gilbert Trejo. <b>Admission is $12.<\/b><\/li>\n<li><b>Oct<\/b><b>.<\/b><b> 10<\/b><b>:<\/b>  \u201cGenre Community Night\u201d at Heavy Manners, featuring short films by local filmmakers. <b>Submissions open Sept<\/b><b>.<\/b><b> 15.<\/b><\/li>\n<li><b>Oct<\/b><b>.<\/b><b> 18<\/b><b>:<\/b>  \u201cHow to Write a Horror Short Film\u201d with Latinxexorcist at the L.A. Public Library (Malabar Branch) from 3:30 to 5  p.m. <b>Admission is free.<\/b><\/li>\n<\/ul>\n<p> <script async src=\"\/\/www.instagram.com\/embed.js\"><\/script><\/p>\n","protected":false},"excerpt":{"rendered":"In 2017, Gilbert Trejo and Mariana Da Silva were waiting in line at the Vista Theatre for a&hellip;\n","protected":false},"author":3,"featured_media":174791,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5123],"tags":[40226,1582,276,99433,2576,1020,99437,81102,99436,2961,224,2444,5337,99434,3196,65140,39384,4377,58235,99435],"class_list":{"0":"post-174790","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-los-angeles","8":"tag-audience","9":"tag-ca","10":"tag-california","11":"tag-el-cine","12":"tag-event","13":"tag-film","14":"tag-film-school","15":"tag-filmmaker","16":"tag-heavy-manners-library","17":"tag-la","18":"tag-los-angeles","19":"tag-los-angeles-times","20":"tag-losangeles","21":"tag-mariana-da-silva","22":"tag-movie","23":"tag-nonprofit-organization","24":"tag-programming","25":"tag-screening","26":"tag-spanish","27":"tag-trejo"},"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@us\/115090415953296251","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/posts\/174790","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/comments?post=174790"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/posts\/174790\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/media\/174791"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/media?parent=174790"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/categories?post=174790"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/tags?post=174790"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}