{"id":17670,"date":"2025-06-27T00:29:09","date_gmt":"2025-06-27T00:29:09","guid":{"rendered":"https:\/\/www.europesays.com\/us\/17670\/"},"modified":"2025-06-27T00:29:09","modified_gmt":"2025-06-27T00:29:09","slug":"universal-announces-second-horror-unleashed-attraction-in-chicago","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/us\/17670\/","title":{"rendered":"Universal Announces Second &#8220;Horror Unleashed&#8221; Attraction In Chicago,"},"content":{"rendered":"<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto     \">\n\tTwo years after announcing attractions in Texas and Las Vegas, Comcast-owned <a href=\"https:\/\/deadline.com\/tag\/universal\/\" id=\"auto-tag_universal\" data-tag=\"universal\" rel=\"nofollow noopener\" target=\"_blank\">Universal<\/a> continues to expand in local markets.<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto     \">\n\tThe latest example is a just announced second location for its <a href=\"https:\/\/deadline.com\/tag\/universal-horror-unleashed\/\" id=\"auto-tag_universal-horror-unleashed\" data-tag=\"universal-horror-unleashed\" rel=\"nofollow noopener\" target=\"_blank\">Universal Horror Unleashed<\/a> concept, this one in <a href=\"https:\/\/deadline.com\/tag\/chicago\/\" id=\"auto-tag_chicago\" data-tag=\"chicago\" rel=\"nofollow noopener\" target=\"_blank\">Chicago<\/a>. The idea is to create a year-round, immersive horror entertainment experience that plays off Universal\u2019s 100-year association with the horror genre and that \u201cgoes beyond the theme parks.\u201d<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto     \">\n\tThe upcoming venue will be located on Chicago Avenue at the former publishing headquarters of the Chicago Tribune. It\u2019s situated between the River North and West Town districts. This marks Universal\u2019s first branded experience in the Midwest.\u00a0There was no timeline given on when the attraction might open.<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto     \">\n\t\u201cUniversal Horror Unleashed delivers on our promise to create highly immersive and terrifying horror experiences that connect with fans year-round,\u201d said Page Thompson, President, New Ventures, Universal Destinations &amp; Experiences. \u201cWe\u2019re excited to bring this bold concept to life in Chicago, a city known for its vibrant culture. We\u2019re grateful for the city\u2019s support as we convert this dormant site into a unique attraction.\u201d<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto     \">\n\tThe first iteration of the Horror Unleashed concept\u202f is set to open on August 14 at Area15 in\u00a0<a href=\"https:\/\/deadline.com\/tag\/las-vegas\/\" rel=\"nofollow noopener\" target=\"_blank\">Las Vegas<\/a>.\u00a0Experiences will include eerie eateries and bone-chilling bar areas. It\u202f will deliver what\u00a0Universal promises is \u201ca new level of experiential entertainment.\u201d In addition, guests can expect \u201ca continuously-updated experience with must see seasonal events and one-of-a-kind merchandise.\u201d\u202f\u00a0<\/p>\n<blockquote class=\"twitter-tweet\" data-width=\"500\" data-dnt=\"true\">\n<p lang=\"en\" dir=\"ltr\">JUST ANNOUNCED: We\u2019re expanding our universe to the Midwest with a brand-new location of Universal Horror Unleashed in Chicago, Illinois \u2014 our first destination in the region.  Get ready, Chicago! More details coming soon. <a href=\"https:\/\/t.co\/R0iUVLy3Ce\" rel=\"nofollow\" target=\"_blank\">pic.twitter.com\/R0iUVLy3Ce<\/a><\/p>\n<p>\u2014 Universal Orlando Resort (@UniversalORL) <a href=\"https:\/\/twitter.com\/UniversalORL\/status\/1938287359222554911?ref_src=twsrc%5Etfw\" rel=\"nofollow noopener\" target=\"_blank\">June 26, 2025<\/a><\/p><\/blockquote>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto     \">\n\tIn January 2023, Mark Woodbury, Chairman and Chief Executive Officer for Universal Destinations &amp; Experiences said the company\u2019s goals included \u201cbroadening our reach to deliver unique concepts for new audiences in new markets.\u201d<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto     \">\n\tAlso in 2023, Universal Parks &amp; Resorts\u00a0<a href=\"https:\/\/deadline.com\/2023\/01\/universal-new-theme-park-frisco-texas-1235218335\/\" rel=\"nofollow noopener\" target=\"_blank\">announced a property situated in Texas<\/a>\u00a0specifically designed to inspire fun for families with young children called Universal Kids Resort. The company promised \u201ca lush green landscape and featuring immersive themed lands\u201d that celebrates \u201cUniversal\u2019s iconic brand\u2026and brings to life its beloved characters and stories in ways that will wow even the youngest theme park goers.\u201d That\u2019s set to open in 2026.<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto     \">\n\tThere are also the company\u2019s newest Orlando park, <a href=\"https:\/\/deadline.com\/2025\/03\/epic-universe-ticket-prices-1236326144\/\" data-type=\"post\" data-id=\"1236326144\" rel=\"nofollow noopener\" target=\"_blank\">Epic Universe<\/a>, which just opened last month and Universal\u2019s first theme park and resort in Europe \u2014 <a href=\"https:\/\/deadline.com\/2023\/12\/universal-may-build-new-theme-park-uk-near-london-1235677942\/\" rel=\"nofollow noopener\" target=\"_blank\">specifically in the UK<\/a> \u2014 slated to open in 2031.\u00a0<\/p>\n<p>\t\t\t\t\t\t\t\t\t\t<script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n","protected":false},"excerpt":{"rendered":"Two years after announcing attractions in Texas and Las Vegas, Comcast-owned Universal continues to expand in local markets.&hellip;\n","protected":false},"author":3,"featured_media":17671,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5124],"tags":[960,5386,1818,941,17048],"class_list":{"0":"post-17670","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-chicago","8":"tag-chicago","9":"tag-il","10":"tag-illinois","11":"tag-universal","12":"tag-universal-horror-unleashed"},"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@us\/114752504677320256","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/posts\/17670","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/comments?post=17670"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/posts\/17670\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/media\/17671"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/media?parent=17670"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/categories?post=17670"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/tags?post=17670"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}