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\t\t\t\t\t\t\t\t\t\t\t\tby Nahlah Abdur-Rahman <\/b><\/a><\/p>\n August 26, 2025<\/p>\n Rihanna’s Fenty Beauty, skin, and hair brands are the sponsors of the WNBA reigning champs. <\/p>\n Rihanna is making her support of women athletes known through her latest partnership with the WNBA\u2019s New York Liberty franchise.<\/p>\n However, it is not Rihanna herself who is becoming an ambassador of the basketball league. Instead, she inked a deal through Fenty Beauty brands to represent the Liberty on and off the court.<\/p>\n The opportunity is quite lucrative for both parties. With the deal, Rihanna will bring more eyes to her billion-dollar company through the partnership with the current WNBA champions. <\/p>\n Rihanna is also a champion for diversity in the beauty space. Now, the \u201cmarriage\u201d of these entities will continue propelling both their missions of uplifting women while challenging the status quo. A spokesperson for the Fenty Brands told NBC News about what the collaboration signifies for<\/a> both groups.<\/p>\n \u201cThere\u2019s not one monolithic view of what a female athlete looks like, and there\u2019s not one monolithic view of what beauty and beautiful looks like,\u201d explained Sukiana Chancy, vice president of brand strategy for Fenty Skin and Fenty Hair. \u201cThat is the perfect intersection, really, of the marriage of these two brands, Fenty Beauty and New York Liberty.\u201d<\/p>\n The investment by Rihanna also emphasizes a greater focus on women\u2019s sports for visibility. The New York Liberty CEO expressed how beauty brands getting in the game is helping their cause to expand and elevate as a league.<\/p>\n \u201cIt all really goes back to investment, general investment, from brands who want to step up and have value alignment with us,\u201d Keia Clarke, CEO of the New York Liberty, told the news outlet. \u201cI think there\u2019s a different level of visibility for women\u2019s sports right now, and especially in basketball.\u201d<\/p>\n Furthermore, it showcases the nuances of womanhood, where sports stars can play hard while serving looks.<\/p>\n \u201cI think it\u2019s pretty cool now that both sides are kind of meeting in the middle,\u201d added Isabelle Harrison, a forward for the New York Liberty. \u201cI finally found a perfect space for me to represent all of who I am, not just being an athlete, not just being a beauty junkie. So Fenty, with this partnership with the Liberty, it\u2019s truly brought both of my worlds together.\u201d<\/p>\n In true Fenty fashion, Liberty fans can expect players and promotional materials to feature some of the makeup brand\u2019s popular products. From the Fenty Gloss Bomb Cam to exclusive in-game products, WNBA enthusiasts can take part in the inaugural festivities that \u201cbeauty blend\u201d sports and makeup.<\/p>\n The games have not only featured the cam, but will have the Liberty\u2019s world-famous mascot, Ellie the Elephant, show off her favorite Fenty products. Since the WNBA season began, the collaboration has been a hit, marking the benefits of investing in the league and promoting women<\/a> in sports.<\/p>\n Clarke added, \u201cIt was such a validating moment, that this is the right partnership, and that we\u2019re engaging with the community in a way that they want to be engaged with. And it also highlighted that maybe this was a gap in the audience.\u201d <\/p>\n