A Cracker Barrel sign featuring the old logo hangs on the outside of a restaurant on August 21, 2025 in Homestead, Florida.<\/p>\n
Joe Raedle | Getty Images<\/p>\n
President Donald Trump<\/a> weighed in Tuesday on the controversial rebranding<\/a> of Cracker Barrel Old Country Store<\/a>, writing that, “Cracker Barrel should go back to the old logo, admit a mistake based on customer response (the ultimate Poll) and manage the company better than ever before.”<\/p>\n “They got a Billion Dollars worth of free publicity if they play their cards right,” Trump said in a Truth Social post, just a day after Cracker Barrel told customers the company<\/a> could have handled its rebranding better than it did.<\/p>\n “Very tricky to do, but a great opportunity. Have a major News Conference today. Make Cracker Barrel a WINNER again,” Trump wrote.<\/p>\n The White House’s official X account later tweeted, “Go woke, go broke,” with a reimagined Cracker Barrel logo featuring Trump sitting next to the company’s iconic barrel, with the words “America First” and “America is Back.”<\/p>\n Trump’s comments came nearly a week after his son Donald Trump Jr. blasted the company for the rebranding, and after the company’s stock dropped after the new logo was unveiled.<\/p>\n “WTF is wrong with @CrackerBarrel<\/a>??!” the younger Trump wrote Wednesday<\/a> on X, echoing criticism from some conservatives.<\/p>\n As part of its rebranding, Cracker Barrel removed the image on its logo of its “Uncle Herschel” character leaning against a barrel.<\/p>\n Read more CNBC politics coverage<\/p>\n The new logo also ditched the yellow barrel and the phrase “Old Country Store,” leaving just the words “Cracker Barrel.”<\/p>\n Since the rebranding was unveiled last week, the new logo has been roasted on social media as “soulless,” “bland” and “generic.”<\/p>\n The new Cracker Barrel logo is seen on a menu inside the restaurant on August 21, 2025 in Homestead, Florida.<\/p>\n Joe Raedle | Getty Images<\/p>\n In a statement Monday, Cracker Barrel said, “If the last few days have shown us anything, it’s how deeply people care about Cracker Barrel. We’re truly grateful for your heartfelt voices.”<\/p>\n “You’ve also shown us that we could’ve done a better job sharing who we are and who we’ll always be,” the company said.<\/p>\n But the company gave no indication that it would revert to its old logo.<\/p>\n Florida, Stuart, Cracker Barrel Old Country Store.<\/p>\n Jeff Greenberg | Universal Images Group | Getty Images<\/p>\n","protected":false},"excerpt":{"rendered":"A Cracker Barrel sign featuring the old logo hangs on the outside of a restaurant on August 21,…\n","protected":false},"author":3,"featured_media":177626,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[76,64,81,99698,77,69,8591,80,988,67,132,68],"class_list":{"0":"post-177625","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-business","8":"tag-breaking-news-politics","9":"tag-business","10":"tag-business-news","11":"tag-cracker-barrel-old-country-store-inc","12":"tag-donald-j-trump","13":"tag-donald-trump","14":"tag-jr","15":"tag-politics","16":"tag-restaurants","17":"tag-united-states","18":"tag-unitedstates","19":"tag-us"},"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@us\/115096344561509368","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/posts\/177625","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/comments?post=177625"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/posts\/177625\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/media\/177626"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/media?parent=177625"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/categories?post=177625"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/tags?post=177625"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}