{"id":177680,"date":"2025-08-26T18:20:23","date_gmt":"2025-08-26T18:20:23","guid":{"rendered":"https:\/\/www.europesays.com\/us\/177680\/"},"modified":"2025-08-26T18:20:23","modified_gmt":"2025-08-26T18:20:23","slug":"trump-offers-blunt-advice-to-cracker-barrel-after-controversial-rebrand-sparks-outrage","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/us\/177680\/","title":{"rendered":"Trump offers blunt advice to Cracker Barrel after controversial rebrand sparks outrage"},"content":{"rendered":"

President Trump urged Cracker Barrel<\/a> to return to its old logo, piling onto fervent backlash from outraged fans over the Southern dining chain\u2019s \u201cwoke\u201d rebrand.<\/p>\n

\u201cCracker Barrel should go back to the old logo, admit a mistake based on customer response (the ultimate Poll), and manage the company better than ever before,\u201d Trump wrote in a Truth Social post on Tuesday.<\/p>\n

\u201cThey got a Billion Dollars worth of free publicity if they play their cards right. Very tricky to do, but a great opportunity,\u201d he wrote, adding that it\u2019s time to \u201cMake Cracker Barrel a WINNER again.\u201d<\/p>\n

Trump ripped Cracker Barrel\u2019s new look and makeover. Getty Images<\/p>\n

Cracker Barrel\u2019s old logo with Uncle Herschel. Cracker Barrel<\/p>\n

Cracker Barrel\u2019s new logo. Cracker Barrel<\/p>\n

Cracker Barrel<\/a> \u2013 known for its Southern fixins like grits and biscuits \u2013 has ditched its old-timey decor in favor of white paint and fewer tchotchkes, and scrubbed fan-favorites like folksy farmer Uncle Herschel from its logo.<\/p>\n

The president\u2019s demand sent shares in the embattled company soaring 5% by approximately 11:15 a.m. ET \u2013 after the company\u2019s valuation shed $100 million last week following the new logo\u2019s release.<\/p>\n

\u201cRemember, in just a short period of time I made the United States of America the \u2018HOTTEST\u2019 Country anywhere in the World. One year ago, it was \u2018DEAD.\u2019 Good luck!\u201d Trump added.<\/p>\n

Trump weighed in on the controversial remodeling just a day after Cracker Barrel<\/a> issued a wimpy apology, admitting that \u201cwe won\u2019t always get everything right the first time, but we\u2019ll keep testing, learning and listening to our guests and employees.\u201d<\/p>\n

Cracker Barrel is a chain restaurant that serves breakfast all day. Getty Images<\/p>\n

The Tennessee-based company tried to calm customers who mourned the nostalgic chain\u2019s homey feel, with promises to keep the rocking chairs on its porches, fireplaces, peg games at tables, knickknacks in gift shops and kitschy antiques around the restaurant.<\/p>\n

\u201cWhile our logo and remodels may be making headlines, our bigger focus is still right where it belongs \u2026 in the kitchen and on your plate,\u201d Cracker Barrel added.<\/p>\n

Customers were quick to bash the lame apology as inauthentic \u2013 with one griping that Cracker Barrel<\/a> had \u201ckicked Uncle Herschel to the curb\u201d and is now \u201cpaying the price.\u201d<\/p>\n

Cracker Barrel\u2019s CEO Julie Felss Massino. FOX News<\/p>\n

\u201cOwn it and stop making excuses,\u201d they added in a comment on Instagram.<\/p>\n

Another user chimed in: \u201cThe biggest insult to your customers is acting like you hear them but doing the complete opposite\u201d<\/p>\n

A third jabbed: \u201cI seriously don\u2019t know what the purpose of this post was because you make it very clear that you have heard each of us, and you don\u2019t care. Great choice in leadership right there.\u201d<\/p>\n

The outside of a traditional Cracker Barrel restaurant. Clint Brewer Photography \/ BACKGRID<\/p>\n

Yet another suggested: \u201cMaybe someone can open a new chain, call it Uncle Hershell\u2019s (sic), and decorate it the way Cracker Barrel was, with a gift shop, and everybody will flock there and Cracker Barell (sic) will go under!\u201d<\/p>\n

Another customer fumed that the remodeling effort would prove futile, blaming the chain\u2019s downturn on poor food quality and service.<\/p>\n

The inside of a Cracker Barrel restaurant is known for its homey decor. 4kclips \u2013 stock.adobe.com<\/p>\n

\u201cLogo rebranding and tons of white paint are not going to fix that. Get rid of the SYSCO truck that pulls in with all that processed food and start cooking for real!\u201d<\/p>\n

Cracker Barrel \u2013 which suffered blowback two years ago when it swapped out some wooden rockers with rainbow ones to celebrate Pride \u2013 announced its plans to remodel restaurants last summer.<\/p>\n

The entrance of a traditional Cracker Barrel restaurant has rocking chairs you can buy from it store. AFP via Getty Images<\/p>\n

It was an effort to turn around the chain after CEO Julie Felss Masino lamented that Cracker Barrel is \u201cjust not as relevant\u201d as it used to be.<\/p>\n

It started the $700 million transformation process across its more than 660 restaurants in May.<\/p>\n","protected":false},"excerpt":{"rendered":"President Trump urged Cracker Barrel to return to its old logo, piling onto fervent backlash from outraged fans…\n","protected":false},"author":3,"featured_media":177681,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5122],"tags":[5229,64,94505,405,403,5226,5225,5228,5227,80,988,277,67,586,132,5230,68,2969],"class_list":{"0":"post-177680","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-new-york","8":"tag-america","9":"tag-business","10":"tag-cracker-barrel","11":"tag-new-york","12":"tag-new-york-city","13":"tag-newyork","14":"tag-newyorkcity","15":"tag-ny","16":"tag-nyc","17":"tag-politics","18":"tag-restaurants","19":"tag-trump","20":"tag-united-states","21":"tag-united-states-of-america","22":"tag-unitedstates","23":"tag-unitedstatesofamerica","24":"tag-us","25":"tag-usa"},"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@us\/115096454721799586","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/posts\/177680","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/comments?post=177680"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/posts\/177680\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/media\/177681"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/media?parent=177680"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/categories?post=177680"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/tags?post=177680"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}