{"id":178270,"date":"2025-08-26T23:37:09","date_gmt":"2025-08-26T23:37:09","guid":{"rendered":"https:\/\/www.europesays.com\/us\/178270\/"},"modified":"2025-08-26T23:37:09","modified_gmt":"2025-08-26T23:37:09","slug":"nascar-to-launch-substack-newsletter","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/us\/178270\/","title":{"rendered":"NASCAR to launch Substack newsletter"},"content":{"rendered":"<p class=\"c-paragraph sections-leagues-and-governing-bodies \">NASCAR on Thursday \u201cwill launch its first-ever Substack newsletter, becoming the first major sports league to partner with the email platform,\u201d according to Sara Fischer of AXIOS. NASCAR chief brand officer Tim Clark said that it will be \u201cwritten by NASCAR\u2019s in-house editorial team and will feature stories and content that help readers experience the culture that drives the sport.\u201d Fischer wrote the newsletter is meant to \u201cprovide younger fans with a closer connection to drivers and their stories off the racetrack.\u201d NASCAR will \u201claunch with one newsletter that will publish two to three times per week.\u201d It will be \u201cavailable to subscribers for free, but the league may consider adding a paywall in the future.\u201d It is part of a \u201cbroader new media push by NASCAR to lure younger audiences.\u201d NASCAR was the first major sports league to launch a Discord channel in 2021. It also invested more than $50M in a <a href=\"https:\/\/www.sportsbusinessjournal.com\/Articles\/2023\/12\/07\/nascar-production-facility-in-concord-north-carolina\/\" target=\"_blank\" rel=\"nofollow noopener\" title=\"https:\/\/www.sportsbusinessjournal.com\/Articles\/2023\/12\/07\/nascar-production-facility-in-concord-north-carolina\/\">new studio production facility outside Charlotte<\/a> and created three original streaming features, \u201c<a href=\"https:\/\/www.sportsbusinessjournal.com\/Articles\/2024\/03\/22\/nascar-full-speed-netflix-effect\/\" target=\"_blank\" rel=\"nofollow noopener\" title=\"https:\/\/www.sportsbusinessjournal.com\/Articles\/2024\/03\/22\/nascar-full-speed-netflix-effect\/\">Full Speed\u201d on Netflix<\/a>, and \u201c<a href=\"https:\/\/www.sportsbusinessjournal.com\/Articles\/2025\/08\/25\/madkour-the-story-behind-the-exceptional-earnhardt\/\" target=\"_blank\" rel=\"nofollow noopener\" title=\"https:\/\/www.sportsbusinessjournal.com\/Articles\/2025\/08\/25\/madkour-the-story-behind-the-exceptional-earnhardt\/\">Earnhardt<\/a>\u201d and \u201cAmerican Thunder: NASCAR to Le Mans\u201d on Amazon. The blockbuster success of \u201cFormula 1: Drive to Survive\u201d on Netflix has \u201cpushed other sports leagues to reimagine their digital content strategies.\u201d Clark said that he has \u201ca lot of respect for what F1 has been doing over the last couple of years \u2018to meet the moment,\u2019 but he also feels good about NASCAR\u2019s \u2018slow burn\u2019 content strategy\u201d (<a href=\"https:\/\/www.axios.com\/2025\/08\/26\/nascar-substack-newsletter?utm_source=newsletter&amp;utm_medium=email&amp;utm_campaign=newsletter_axiosmediatrends&amp;stream=top\" target=\"_blank\" rel=\"nofollow noopener\" title=\"https:\/\/www.axios.com\/2025\/08\/26\/nascar-substack-newsletter?utm_source=newsletter&amp;utm_medium=email&amp;utm_campaign=newsletter_axiosmediatrends&amp;stream=top\">AXIOS, 8\/26<\/a>). <\/p>\n","protected":false},"excerpt":{"rendered":"NASCAR on Thursday \u201cwill launch its first-ever Substack newsletter, becoming the first major sports league to partner with&hellip;\n","protected":false},"author":3,"featured_media":89032,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[46],"tags":[1406,62,67,132,68],"class_list":{"0":"post-178270","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-nascar","8":"tag-nascar","9":"tag-sports","10":"tag-united-states","11":"tag-unitedstates","12":"tag-us"},"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@us\/115097701187838512","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/posts\/178270","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/comments?post=178270"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/posts\/178270\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/media\/89032"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/media?parent=178270"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/categories?post=178270"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/tags?post=178270"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}