{"id":178822,"date":"2025-08-27T04:33:25","date_gmt":"2025-08-27T04:33:25","guid":{"rendered":"https:\/\/www.europesays.com\/us\/178822\/"},"modified":"2025-08-27T04:33:25","modified_gmt":"2025-08-27T04:33:25","slug":"cracker-barrel-reverses-course-on-new-logo-brings-back-old-timer-after-fan-backlash","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/us\/178822\/","title":{"rendered":"Cracker Barrel reverses course on new logo, brings back ‘Old Timer’ after fan backlash"},"content":{"rendered":"

Cracker Barrel said it\u2019s scrapping a redesign<\/a> of the folksy restaurant chain\u2019s logo following a backlash over a \u201cwoke\u201d rebranding campaign that was even joined by President Trump.<\/p>\n

\u201cWe thank our guests for sharing your voices and love for Cracker Barrel,\u201d the company said in a statement. \u201cWe said we would listen, and we have. Our new logo is going away and our \u2018old timer\u2019 will remain.\u201d<\/p>\n

The about-face followed days of protests on social media against Cracker Barrel\u2019s rebranding efforts<\/a> \u2014 capped on Tuesday with Trump weighing in and advising the company to go back to the original logo design.<\/p>\n

\"ExteriorCracker Barrel announced it will go back to its old logo after backlash to its rebrand. AFP via Getty Images<\/p>\n

\u201cCracker Barrel should go back to the old logo, admit a mistake based on customer response (the ultimate Poll), and manage the company better than ever before,\u201d Trump wrote in a Truth Social post on Tuesday.<\/a><\/p>\n

\u201cThey got a Billion Dollars worth of free publicity if they play their cards right. Very tricky to do, but a great opportunity,\u201d he wrote, adding that it\u2019s time to \u201cMake Cracker Barrel a WINNER again.\u201d<\/p>\n

Viral rebrand attack<\/p>\n

The president\u2019s demand sent shares in the embattled company soaring more than 6% \u2014 after the company\u2019s valuation shed $100 million last week following the new logo\u2019s release.<\/p>\n

\u201cRemember, in just a short period of time I made the United States of America the \u2018HOTTEST\u2019 Country anywhere in the World. One year ago, it was \u2018DEAD.\u2019 Good luck!\u201d Trump added.<\/p>\n

Cracker Barrel \u2014 known for its Southern fixins like grits and biscuits \u2014 has ditched its old-timey decor in favor of white paint and fewer tchotchkes, and scrubbed fan favorites like folksy farmer Uncle Herschel from its logo.<\/p>\n

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Trump weighed in on the controversial remodeling a day after Cracker Barrel issued a wimpy apology, saying \u201cwe won\u2019t always get everything right the first time, but we\u2019ll keep testing, learning and listening to our guests and employees.\u201d<\/p>\n

Separately Tuesday, a video depicting Uncle Herschel went viral, with its animated mascot singing \u201cGo woke, go broke\u201d and racking up over half a million views on X.<\/p>\n

\u201cWhy, oh why, do brands insist on committing to suicide? Cracker Barrel, you coulda left me on the logo and just let it ride,\u201d an Uncle Herschel lookalike sang in the video.<\/p>\n

\u201cHey Wall Street! God, politics and sex ain\u2019t your business, so do me a favor and stay the heck out of mine.\u201d<\/p>\n

In the video, which gained over 600,000 views on X, Uncle Herschel takes aim at several other firms that saw their stocks plummet over \u201cwoke\u201d policies and campaigns.<\/p>\n

\"CrackerThe newly announced logo seen at a location in New York. AP<\/p>\n

\u201cCalvin Klein said being morbidly obese was cool,\u201d the farmer sang.<\/p>\n

\u201cGreedy banks lecturing me about DEI. Are they for real? Some whackjobs named Ben and Jerry want me to boycott Israel.\u201d<\/p>\n

\u201cIt\u2019s enough to make you reach for a beer, but Bud\u2019s woke too. Next they\u2019ll call it the Queen of Beers, guess this Bud ain\u2019t for you.\u201d<\/p>\n

The song took aim at Nike\u2019s ad with Colin Kaepernick, a football player who knelt during the national anthem; Bud Light\u2019s campaign with trans influencer Dylan Mulvaney; Ben & Jerry\u2019s anti-Israel politics; and Target\u2019s Pride clothing collection for kids.<\/p>\n

It ended with a nod to American Eagle\u2019s racy denim campaign with Sydney Sweeney \u2014 which used the word \u201cgenes\u201d instead of \u201cjeans\u201d when discussing the blonde-haired, blue-eyed actress.<\/p>\n","protected":false},"excerpt":{"rendered":"Cracker Barrel said it\u2019s scrapping a redesign of the folksy restaurant chain\u2019s logo following a backlash over a…\n","protected":false},"author":3,"featured_media":178823,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5122],"tags":[5229,64,16562,94505,69,405,403,5226,5225,5228,5227,67,586,132,5230,68,2969],"class_list":{"0":"post-178822","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-new-york","8":"tag-america","9":"tag-business","10":"tag-chain-restaurants","11":"tag-cracker-barrel","12":"tag-donald-trump","13":"tag-new-york","14":"tag-new-york-city","15":"tag-newyork","16":"tag-newyorkcity","17":"tag-ny","18":"tag-nyc","19":"tag-united-states","20":"tag-united-states-of-america","21":"tag-unitedstates","22":"tag-unitedstatesofamerica","23":"tag-us","24":"tag-usa"},"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@us\/115098865121542337","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/posts\/178822","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/comments?post=178822"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/posts\/178822\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/media\/178823"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/media?parent=178822"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/categories?post=178822"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/tags?post=178822"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}