{"id":180103,"date":"2025-08-27T16:02:09","date_gmt":"2025-08-27T16:02:09","guid":{"rendered":"https:\/\/www.europesays.com\/us\/180103\/"},"modified":"2025-08-27T16:02:09","modified_gmt":"2025-08-27T16:02:09","slug":"indycar-up-28-ahead-of-finale-cbs-wraps-record-wnba-season","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/us\/180103\/","title":{"rendered":"IndyCar up 28% ahead of finale; CBS wraps record WNBA season"},"content":{"rendered":"<p class=\"c-paragraph sections-media \">IndyCar will head into its championship race with viewership up 28% on Fox compared to same point on NBCU networks last season. The 16 races on Fox\/FS1 this season have averaged 1.38 million viewers, above the 1.07 million that NBC\/USA\/CNBC had. Fox drew 779,000 viewers on Sunday for the race from Milwaukee, up 6% from the same race last year. <\/p>\n<p class=\"c-paragraph sections-media \">Yankees-Red Sox last weekend was ESPN\u2019s second-best \u201cSunday Night Baseball\u201d game of the season to date, averaging 2.57 million viewers. That\u2019s behind only Yankees-Dodgers from June 3 (2.73 million). \u201cSNB\u201d remains up 13% on ESPN in what is likely the network\u2019s final season with that window. <\/p>\n<p class=\"c-paragraph sections-media \">CBS wrapped another record WNBA season, even with Caitlin Clark missing a number of Fever games this year. The network\u2019s mini-package of games averaged 1.17 million viewers, up 6% from last year, which was also a record. <\/p>\n<p class=\"c-paragraph sections-media \">The NASCAR Xfinity Series race at Daytona saw a 33% jump on the CW on Friday, averaging 1.09 million viewers. <\/p>\n<p class=\"c-paragraph sections-media \">The drama around Tommy<b> <\/b>Fleetwood\u2019s first career PGA Tour victory led to a big increase on TV at the Tour Championship, with NBC drawing the most-viewed non-major of the season, <a href=\"https:\/\/www.sportsbusinessjournal.com\/Articles\/2025\/08\/26\/tommy-fleetwood-drama-spurs-nbc-to-strong-tour-championship\/\" target=\"_blank\" rel=\"nofollow noopener\">notes my colleague Josh Carpenter<\/a>. <\/p>\n<p class=\"c-paragraph sections-media \">ESPN on Sunday had its best start to the U.S. Open since 2022, which was Serena Williams\u2019 final appearance at the major. Coverage on Sunday afternoon across ABC and ESPN2 averaged 784,000 viewers, up 78% from last year. ABC\u2019s coverage led into the Little League World Series Championship on Sunday. <\/p>\n<p class=\"c-paragraph sections-media \">Heading into its first NFL game next week, YouTube is capturing 13.4% of all TV watch-time in the U.S., according to data from the Nielsen Gauge index for July. YouTube has been tops among all media companies for six straight months now, and leads No. 2 Disney (inclusive of ESPN networks) by a wide margin (the Mouse House sits at 9.4%). No. 3 is Netflix with 8.8% of U.S. TV usage, followed by NBCU (7.6%) and Paramount networks (7%).<\/p>\n<p class=\"c-paragraph sections-media \">Major League Pickleball drew 433,000 viewers for its finals on Saturday on CBS, marking the second-best pro pickleball audience yet on U.S. airwaves.<\/p>\n<p class=\"c-paragraph sections-media \">CLARIFICATION: SBJ ran a story last week noting that YES Network was leading SNY in the N.Y. market, but the figures included some Nielsen-measured data that was for internal purposes only, creating an apples-to-oranges comparison. Heading into the final month of the season, SNY\u2019s viewership in the market is up slightly vs. the competition (+3%). The Mets\u2019 RSN also has a 27% lead among adults 25-54.<\/p>\n","protected":false},"excerpt":{"rendered":"IndyCar will head into its championship race with viewership up 28% on Fox compared to same point on&hellip;\n","protected":false},"author":3,"featured_media":38464,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[49],"tags":[101778,1281,15328,101777,5723,41318,53809,1266,1406,2228,62,67,132,68,101776,232,3894],"class_list":{"0":"post-180103","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-wnba","8":"tag-audience-analysis","9":"tag-boston-red-sox","10":"tag-cbs","11":"tag-data-and-insights","12":"tag-espn","13":"tag-fox-sports","14":"tag-indycar","15":"tag-mlb","16":"tag-nascar","17":"tag-new-york-yankees","18":"tag-sports","19":"tag-united-states","20":"tag-unitedstates","21":"tag-us","22":"tag-usta","23":"tag-wnba","24":"tag-youtube"},"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@us\/115101574436319996","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/posts\/180103","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/comments?post=180103"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/posts\/180103\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/media\/38464"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/media?parent=180103"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/categories?post=180103"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/tags?post=180103"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}