{"id":182880,"date":"2025-08-28T18:43:53","date_gmt":"2025-08-28T18:43:53","guid":{"rendered":"https:\/\/www.europesays.com\/us\/182880\/"},"modified":"2025-08-28T18:43:53","modified_gmt":"2025-08-28T18:43:53","slug":"meta-reportedly-has-low-sales-expectations-around-project-hypernova-smart-glasses","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/us\/182880\/","title":{"rendered":"Meta reportedly has low sales expectations around Project Hypernova smart glasses"},"content":{"rendered":"<p><a id=\"elk-57bf1bf1-3000-42b5-87c5-ceda25a0634f\" data-url=\"\" href=\"\" data-hl-processed=\"none\"\/>What you need to know<\/p>\n<ul id=\"b824f37e-0fc0-4085-a33e-5240546cfa3a\">\n<li>Reports claim that Meta isn&#8217;t appearing too confident in its sales projections for the Project Hypernova smart glasses.<\/li>\n<li>There are suggestions that Meta is only expecting to sell roughly 150,000 to 200,000 units over two years.<\/li>\n<li>Posts add that Meta&#8217;s concerns about the &#8220;thicker&#8221; build for the Hypernova glasses and its application of AI could miss some market appeal.<\/li>\n<li>Rumors claim the Hypernova glasses could debut in September for $800.<\/li>\n<\/ul>\n<p id=\"e6d7bef0-ea8c-4ed9-9c5b-e43bad22f342\">There are reports that Meta doesn&#8217;t feel too confident about the market adoption for its Project Hypernova smart (HUD) glasses.<\/p>\n<p>Late last week, <a data-analytics-id=\"inline-link\" href=\"https:\/\/go.redirectingat.com\/?id=92X1690538&amp;xcust=ac_us_6766513408469115809&amp;xs=1&amp;url=https%3A%2F%2Fwww.cnbc.com%2F2025%2F08%2F22%2Fmeta-hypernova-ar-glasses-wristband.html&amp;sref=https%3A%2F%2Fwww.androidcentral.com%2Fgaming%2Fvirtual-reality%2Fmeta-reportedly-low-sales-expectations-project-hypernova-smart-glasses-report\" data-url=\"https:\/\/www.cnbc.com\/2025\/08\/22\/meta-hypernova-ar-glasses-wristband.html\" target=\"_blank\" referrerpolicy=\"no-referrer-when-downgrade\" rel=\"sponsored noopener\" data-hl-processed=\"skimlinks\" data-placeholder-url=\"https:\/\/go.redirectingat.com\/?id=92X1690538&amp;xcust=hawk-custom-tracking&amp;xs=1&amp;url=https%3A%2F%2Fwww.cnbc.com%2F2025%2F08%2F22%2Fmeta-hypernova-ar-glasses-wristband.html&amp;sref=https%3A%2F%2Fwww.androidcentral.com%2Fgaming%2Fvirtual-reality%2Fmeta-reportedly-low-sales-expectations-project-hypernova-smart-glasses-report\" data-google-interstitial=\"false\" data-merchant-name=\"cnbc.com\" data-merchant-network=\"SkimLinks\">CNBC<\/a> reported that Meta is seemingly gearing up for a September launch of new smart glasses, but things aren&#8217;t all gravy (via <a data-analytics-id=\"inline-link\" href=\"https:\/\/www.uploadvr.com\/meta-hypernova-hud-glasses-low-sales-expectations\/\" data-url=\"https:\/\/www.uploadvr.com\/meta-hypernova-hud-glasses-low-sales-expectations\/\" target=\"_blank\" referrerpolicy=\"no-referrer-when-downgrade\" data-hl-processed=\"none\" rel=\"noopener\">UploadVR<\/a>). The publication reports that while Project Hypernova is expected to sport a display on its lens, Meta is &#8220;setting low expectations for sales.&#8221; The post by UploadVR quoted TF International Securities analyst <a data-analytics-id=\"inline-link\" href=\"https:\/\/x.com\/mingchikuo\/status\/1960513106704277658\" data-url=\"https:\/\/x.com\/mingchikuo\/status\/1960513106704277658\" target=\"_blank\" referrerpolicy=\"no-referrer-when-downgrade\" data-hl-processed=\"none\">Ming-Chi Kuo on X<\/a>, who stated that the Hypernova glasses may enter mass production in Q3 2025.<\/p>\n<p><a id=\"elk-seasonal\" data-url=\"\" href=\"\" data-hl-processed=\"none\"\/><\/p>\n<p id=\"e6d7bef0-ea8c-4ed9-9c5b-e43bad22f342-2\">Meta is supposedly projecting to sell anywhere from 150,000 to 200,000 units over two years.<\/p>\n<p>You may like<\/p>\n<p>Both CNBC and Ming-Chi Kuo highlight Meta&#8217;s concerns, which the former states revolve around Hypernova&#8217;s requirement of &#8220;more components&#8221; and its &#8220;slightly heavier and thicker&#8221; build. The projections on X suggest that AI is the &#8220;selling point&#8221; of these new glasses; however, applying such software to an AR device &#8220;is still in its nascent stages.&#8221;<\/p>\n<p>The analyst presumes that Meta could treat these Hypernova glasses more like an experimental product once it hits the market than a true device to really hook consumers.<\/p>\n<p><a id=\"elk-cbf9e4af-3cb6-4621-a2bb-62c54c0d62e4\" data-url=\"\" href=\"\" data-hl-processed=\"none\"\/>Still looking ahead?<\/p>\n<p class=\"vanilla-image-block\" style=\"padding-top:56.25%;\">\n<p><img decoding=\"async\" src=\"https:\/\/www.europesays.com\/us\/wp-content\/uploads\/2025\/07\/jriGiXXyBox8gzXnTUD28B.jpg\" alt=\"A mockup of what Meta Hypernova smart glasses could look like using transparent Ray-Ban Meta Smart Glasses\"   loading=\"lazy\" data-new-v2-image=\"true\" data-original-mos=\"https:\/\/www.europesays.com\/us\/wp-content\/uploads\/2025\/07\/jriGiXXyBox8gzXnTUD28B.jpg\" data-pin-media=\"https:\/\/www.europesays.com\/us\/wp-content\/uploads\/2025\/07\/jriGiXXyBox8gzXnTUD28B.jpg\"\/>\n<\/p>\n<p>(Image credit: Nicholas Sutrich \/ Android Central)<\/p>\n<p id=\"1193ac70-c127-4b67-8053-074f3eb922da\">Mid-August held <a data-analytics-id=\"inline-link\" href=\"https:\/\/www.androidcentral.com\/gaming\/virtual-reality\/metas-next-gen-smart-glasses-could-land-next-month-for-less-cash-than-youd-think\" data-before-rewrite-localise=\"https:\/\/www.androidcentral.com\/gaming\/virtual-reality\/metas-next-gen-smart-glasses-could-land-next-month-for-less-cash-than-youd-think\" target=\"_blank\" rel=\"noopener\">some interesting estimations<\/a> about how much Meta could charge for its Hypernova glasses. Projections pit the device at around $800, potentially signaling that Meta is looking to go &#8220;mainstream&#8221; and not just for those eyeing the high-end segment of the market. It was also alleged that Meta was originally thinking of pricing the glasses at $1,000 or higher, but taking into account <a data-analytics-id=\"inline-link\" href=\"https:\/\/www.androidcentral.com\/tag\/apple\" data-auto-tag-linker=\"true\" data-before-rewrite-localise=\"https:\/\/www.androidcentral.com\/tag\/apple\" target=\"_blank\" rel=\"noopener\">Apple<\/a>&#8216;s $3,500 Vision Pro (and low consumer interest) probably encouraged the company to knock that price down.<\/p>\n<p>That same report claimed that Meta could be gearing up for a September launch.<\/p>\n<p class=\"newsletter-form__strapline\">Get the latest news from Android Central, your trusted companion in the world of Android<\/p>\n<p>Interest in Project Hypernova has only increased after <a data-analytics-id=\"inline-link\" href=\"https:\/\/www.androidcentral.com\/gaming\/virtual-reality\/meta-next-gen-ray-ban-hypernova-glasses-semg-bracelet-render-leaks\" data-before-rewrite-localise=\"https:\/\/www.androidcentral.com\/gaming\/virtual-reality\/meta-next-gen-ray-ban-hypernova-glasses-semg-bracelet-render-leaks\" target=\"_blank\" rel=\"noopener\">a few alleged renders leaked<\/a> via social media in July. While the glasses look similar in design to the Ray-Ban smart glasses, the images suggest a thicker build, which echoes what we&#8217;re hearing in August. Those leaks also held a glimpse of what Meta&#8217;s sEMG bracelet could look like.<\/p>\n<p>This bracelet has been playtested by Android Central&#8217;s Nicholas Sutrich, who stated that the sEMG add-on is quite necessary for the glasses. In short, &#8220;Using a pair of smart glasses without this band is akin to using a smartphone without a touch screen.&#8221;<\/p>\n","protected":false},"excerpt":{"rendered":"What you need to know Reports claim that Meta isn&#8217;t appearing too confident in its sales projections for&hellip;\n","protected":false},"author":3,"featured_media":182881,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[20],"tags":[158,67,132,68,729,730],"class_list":{"0":"post-182880","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-virtual-reality","8":"tag-technology","9":"tag-united-states","10":"tag-unitedstates","11":"tag-us","12":"tag-virtual-reality","13":"tag-vr"},"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@us\/115107873806377956","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/posts\/182880","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/comments?post=182880"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/posts\/182880\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/media\/182881"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/media?parent=182880"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/categories?post=182880"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/tags?post=182880"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}