BOULDER, Colo. \u2014 Determined to be No. 1 on any front in this wild new world of marketing in college sports, Colorado introduced a branded sideline bathroom for Deion Sanders in its opening game against Georgia Tech.<\/p>\n
Friday night\u2019s sponsor: Depend undergarment.<\/p>\n
This is not simply some silly bathroom joke.<\/p>\n
The Colorado coach was recently diagnosed with bladder cancer<\/a> and needs to frequently use the restroom. The portable privacy tent is right next to the Buffaloes bench so if he needs to go, he doesn\u2019t have far to go.<\/p>\n Head coach Deion Sanders walks the field prior to the game against the Georgia Tech Yellow Jackets at Folsom Field on August 29, 2025 in Boulder, Colorado. Getty Images<\/p>\n A field worker sets up equipment next to a tent containing a bathroom in the team box on the Colorado sideline before an NCAA college football game against Georgia Tech Friday, Aug. 29, 2025, in Boulder, Colo. AP<\/p>\n Earlier this month, Sanders wrote on social media about relying on Depend, which makes an undergarment for people with incontinence. He wrote: \u201cI wasn\u2019t joking! I truly DEPEND on Depend. Ain\u2019t NO SHAME in taking care of yourself. NO SHAME in getting health screenings. And there certainly ain\u2019t NO SHAME in needing added protection or using Depend to stay in the game. That\u2019s not weakness \u2014 that\u2019s WINNING.\u201d<\/p>\n Depend responded back to him: \u201cNo shame at all! We\u2019re proud to help you stay in the game, Coach Prime.\u201d<\/p>\n