{"id":18833,"date":"2025-06-27T10:40:09","date_gmt":"2025-06-27T10:40:09","guid":{"rendered":"https:\/\/www.europesays.com\/us\/18833\/"},"modified":"2025-06-27T10:40:09","modified_gmt":"2025-06-27T10:40:09","slug":"universal-horror-unleashed-expanding-to-chicago","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/us\/18833\/","title":{"rendered":"Universal Horror Unleashed expanding to Chicago"},"content":{"rendered":"\n<p>Universal Destinations &amp; Experiences is already expanding its <strong><a href=\"https:\/\/blooloop.com\/immersive\/news\/universal-horror-unleashed-opening-date\/\" data-wpel-link=\"internal\" target=\"_blank\" rel=\"noopener\">Universal Horror Unleashed<\/a><\/strong> concept, with a second location now planned for Chicago.<\/p>\n<p>Universal Horror Unleashed is a year-round <strong><a href=\"https:\/\/blooloop.com\/immersive\/in-depth\/immersive-trends-2025\/\" data-wpel-link=\"internal\" target=\"_blank\" rel=\"noopener\">horror experience<\/a><\/strong>. As well as haunted houses and immersive areas, Horror Unleashed venues will offer themed F&amp;B and a retail location selling collectible merchandise.<\/p>\n<p>The new indoor venue is coming to Chicago thanks to the city\u2019s large population and its reputation as a leading destination for tourism and entertainment, Universal said in a press release.<\/p>\n<p> <img loading=\"lazy\" width=\"1024\" height=\"616\" alt=\"universal horror unleashed monsters\"  nitro-lazy- nitro-lazy-src=\"https:\/\/cdn-failk.nitrocdn.com\/RyKHmvXXxHokVmBMNBLvuMxeBKSzoEFQ\/assets\/images\/optimized\/rev-0db88b0\/blooloop.com\/wp-content\/uploads\/2025\/06\/universal-horror-unleashed-monsters-1024x616.jpg\" class=\"wp-image-452393 nitro-lazy\" decoding=\"async\" nitro-lazy-empty=\"\" id=\"OTM5OjkyOQ==-1\" src=\"data:image\/svg+xml;nitro-empty-id=OTM5OjkyOQ==-1;base64,PHN2ZyB2aWV3Qm94PSIwIDAgMTAyNCA2MTYiIHdpZHRoPSIxMDI0IiBoZWlnaHQ9IjYxNiIgeG1sbnM9Imh0dHA6Ly93d3cudzMub3JnLzIwMDAvc3ZnIj48L3N2Zz4=\"\/> <\/p>\n<p>Due to open in 2027, it will be located on Chicago Avenue at the Tribune Distribution Center, the\u00a0former printing plant and headquarters for the\u00a0Chicago\u00a0Tribune.<\/p>\n<p>\u201cUniversal Horror Unleashed delivers on our promise to create highly immersive and terrifying horror experiences that connect with fans year-round,\u201d said <strong><a href=\"https:\/\/blooloop.com\/theme-park\/influencer\/page-thompson\/\" data-wpel-link=\"internal\" target=\"_blank\" rel=\"noopener\">Page Thompson<\/a><\/strong>, president of new ventures, Universal Destinations &amp; Experiences. <\/p>\n<p>\u201cWe\u2019re excited to bring this <strong><a href=\"https:\/\/www.universalhorrorunleashed.com\/\" data-wpel-link=\"external\" target=\"_blank\" rel=\"nofollow noopener\">bold concept<\/a><\/strong> to life in Chicago, a city known for its vibrant culture,\u201d he added. <\/p>\n<p> Universal\u2019s plans to reach new audiences <\/p>\n<p>\u201cWe\u2019re grateful for the city\u2019s support as we convert this dormant site into a unique attraction that showcases our storytelling expertise and ability to deliver mind blowing experiences that shatter guest expectations.\u201d\u00a0<\/p>\n<p>Expanding the Universal Horror Unleashed brand is a key part of <strong><a href=\"https:\/\/blooloop.com\/theme-park\/in-depth\/universal-destinations-sales-strategy\/\" data-wpel-link=\"internal\" target=\"_blank\" rel=\"noopener\">Universal<\/a><\/strong>\u2019s wider growth strategy to reach new audiences in new markets through new and original concepts. <\/p>\n<p> <img loading=\"lazy\" width=\"1024\" height=\"576\" alt=\"Universal-Horror-Unleashed\"  nitro-lazy- nitro-lazy-src=\"https:\/\/cdn-failk.nitrocdn.com\/RyKHmvXXxHokVmBMNBLvuMxeBKSzoEFQ\/assets\/images\/optimized\/rev-0db88b0\/blooloop.com\/wp-content\/uploads\/2023\/10\/Universal-Horror-Unleashed.jpg\" class=\"wp-image-395440 nitro-lazy\" decoding=\"async\" nitro-lazy-empty=\"\" id=\"OTY3OjY0Nw==-1\" src=\"data:image\/svg+xml;nitro-empty-id=OTY3OjY0Nw==-1;base64,PHN2ZyB2aWV3Qm94PSIwIDAgMTAyNCA1NzYiIHdpZHRoPSIxMDI0IiBoZWlnaHQ9IjU3NiIgeG1sbnM9Imh0dHA6Ly93d3cudzMub3JnLzIwMDAvc3ZnIj48L3N2Zz4=\"\/> <\/p>\n<p>The company is in the midst of a major expansion, which includes the recent opening of <strong><a href=\"https:\/\/blooloop.com\/theme-park\/in-depth\/universal-epic-universe\/\" data-wpel-link=\"internal\" target=\"_blank\" rel=\"noopener\">Epic Universe<\/a><\/strong> in Orlando, the 2026 launch of Universal Kids Resort in Frisco, Texas, and the planned opening of its first UK theme park in 2031.<\/p>\n<p>Additionally, the first Universal Horror Unleashed location is set to open in Las Vegas on 14 August.<\/p>\n<p>Haunted houses at this new attraction are themed to <strong><a href=\"https:\/\/blooloop.com\/theme-park\/news\/universal-horror-unleashed-monsters-haunted-house\/\" data-wpel-link=\"internal\" target=\"_blank\" rel=\"noopener\">Universal Monsters<\/a><\/strong>, <strong><a href=\"https:\/\/blooloop.com\/immersive\/news\/universal-horror-unleashed-blumhouse-exorcist-believer\/\" data-wpel-link=\"internal\" target=\"_blank\" rel=\"noopener\">The Exorcist: Believer<\/a><\/strong> (2023), an original story called\u00a0<strong><a href=\"https:\/\/blooloop.com\/theme-park\/news\/universal-horror-unleashed-scarecrow-the-reaping-haunted-house\/\" data-wpel-link=\"internal\" target=\"_blank\" rel=\"noopener\">Scarecrow: The Reaping<\/a><\/strong>, and\u00a0<strong><a href=\"https:\/\/blooloop.com\/immersive\/news\/universal-horror-unleashed-texas-chainsaw-massacre\/\" data-wpel-link=\"internal\" target=\"_blank\" rel=\"noopener\">The Texas Chainsaw Massacre<\/a><\/strong>\u00a0(1974).<\/p>\n<p>Images courtesy of Universal<\/p>\n","protected":false},"excerpt":{"rendered":"Universal Destinations &amp; Experiences is already expanding its Universal Horror Unleashed concept, with a second location now planned&hellip;\n","protected":false},"author":3,"featured_media":17073,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5124],"tags":[17808,17809,960,17810,5386,1818,17811,17812,17813,17814,2969],"class_list":{"0":"post-18833","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-chicago","8":"tag-attraction-design","9":"tag-attractions-business","10":"tag-chicago","11":"tag-halloween","12":"tag-il","13":"tag-illinois","14":"tag-immersive-experiences","15":"tag-theme-park-investment","16":"tag-themed-entertainment","17":"tag-universal-studios","18":"tag-usa"},"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@us\/114754907237686771","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/posts\/18833","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/comments?post=18833"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/posts\/18833\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/media\/17073"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/media?parent=18833"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/categories?post=18833"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/tags?post=18833"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}