{"id":189794,"date":"2025-08-31T18:03:09","date_gmt":"2025-08-31T18:03:09","guid":{"rendered":"https:\/\/www.europesays.com\/us\/189794\/"},"modified":"2025-08-31T18:03:09","modified_gmt":"2025-08-31T18:03:09","slug":"cokes-star-wars-ar-feature-is-better-than-it-has-any-right-to-be","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/us\/189794\/","title":{"rendered":"Coke’s Star Wars AR feature is better than it has any right to be"},"content":{"rendered":"

After travelling a lot recently<\/a>, Coca Cola Canada sent me some of its recently launched Star Wars-themed drinks. While I\u2019ve seen a bunch of ads for the collaboration, especially in my frequent trips to the movie theatre, I didn\u2019t really know much else about it.<\/p>\n

In particular, I was surprised to discover that there was an AR feature you can unlock by scanning the QR code on a can or ad on the street. Naturally, I assumed this would be some sort of silly gimmick, but to my surprise, it\u2019s actually neater than such a brand partnership has any right to be.<\/p>\n

Upon scanning the code, you\u2019re taken to a \u201cHolocreator\u201d Coke website. From there, you can choose between one of five character archetypes: Jedi, Sith, Twi\u2019Lek, Stormtrooper or Pilot. Once you select one and give the site permission to access your camera, you\u2019ll have to record a little video message and then wait through a bit of a long loading screen.<\/p>\n

\"Star<\/p>\n

After that, though? To quote Anakin Skywalker: \u201cThis is where the fun begins.\u201d After you angle your camera at a flat surface, a Star Wars-esque hologram featuring the avatar and your face and voice will be projected. As a Jedi, this sees your Mini-Me pulling back their hood to reveal your face, Obi-Wan style, before twirling a lightsaber. The Stormtrooper, meanwhile, has the same staff as fan-favourite \u201cTR-8R\u201d from\u00a0<\/a>The Force Awakens and will pull back his helmet to show you.\u00a0You can then save your recording and share it with friends.<\/p>\n

All in all, it\u2019s an admittedly silly but nonetheless enjoyable little feature, especially considering it\u2019s tied to a soft drink. It\u2019s easy to see big Star Wars nerds and kids getting a particular kick out of it. And even if you don\u2019t care about that, there\u2019s always a bit of fun to be had in finding out which of the dozens of characters<\/a> you got on your can. (In my case, I had Darth Vader, Kylo Ren, Princess Leia and Yoda.)<\/p>\n

I\u2019m already drinking Coke Zero anyway, so why not add a little Star Wars?<\/p>\n

MobileSyrup may earn a commission from purchases made via our links, which helps fund the journalism we provide free on our website. These links do not influence our editorial content. Support us here<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"After travelling a lot recently, Coca Cola Canada sent me some of its recently launched Star Wars-themed drinks.…\n","protected":false},"author":3,"featured_media":189795,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[20],"tags":[36501,49271,14398,158,67,132,68,729,730],"class_list":{"0":"post-189794","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-virtual-reality","8":"tag-ar","9":"tag-coca-cola","10":"tag-star-wars","11":"tag-technology","12":"tag-united-states","13":"tag-unitedstates","14":"tag-us","15":"tag-virtual-reality","16":"tag-vr"},"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@us\/115124699377274868","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/posts\/189794","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/comments?post=189794"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/posts\/189794\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/media\/189795"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/media?parent=189794"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/categories?post=189794"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/tags?post=189794"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}