{"id":195706,"date":"2025-09-03T02:48:16","date_gmt":"2025-09-03T02:48:16","guid":{"rendered":"https:\/\/www.europesays.com\/us\/195706\/"},"modified":"2025-09-03T02:48:16","modified_gmt":"2025-09-03T02:48:16","slug":"americas-most-luxurious-grocery-store-to-open-in-new-york-city-with-five-figure-entry-fee","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/us\/195706\/","title":{"rendered":"America’s most luxurious grocery store to open in New York City… with five-figure entry fee"},"content":{"rendered":"

Erewhon, the Los Angeles-based exclusive grocery chain, is coming to New York City<\/a> with an eye-watering entry fee, but there’s a catch.\u00a0<\/p>\n

Ronnie Fieg, the founder and CEO of streetwear clothing brand Kith, announced that the luxury market was getting a spot in his members-only padel club in the West Village, as first reported by independent reporter Emily Sundberg<\/a>.\u00a0<\/p>\n

Fieg shared the floor plan for his members-only club on Instagram<\/a>, illusively captioning the post: ‘KITH IVY. It’s a thing’.<\/p>\n

Sundberg reviewed the pitch deck for the exclusive club, revealing that those who want to step foot inside will have to fork over a $36,000 initiation fee plus $7,000 in annual dues.<\/p>\n

The plans revealed that the Erewhon will be situated next to a cold plunge and treatment rooms.\u00a0<\/p>\n

The club will also have a living room, a gym, a boutique, locker rooms, and a relaxation room, according to the floor plan shared by Fieg.\u00a0<\/p>\n

Kith previously announced the luxury padel brand and club with a pop-up in Grand Central Station.\u00a0<\/p>\n

Kith Ivy shared a photo of the pop-up padel court on Instagram on Tuesday, writing: ‘We are proud to introduce our luxury Padel brand and club, Kith Ivy.<\/p>\n

\"Erewhon, <\/p>\n

Erewhon, the Los Angeles-based marketplace, is coming to New York City, but it will be tucked away in an exclusive members-only padel club\u00a0<\/p>\n

\"Erewhon <\/p>\n

Erewhon is known for its expensive prices and high-profile celebrity collaborations (Pictured: An Erewhon location in Culver City)\u00a0<\/p>\n

\"A <\/p>\n

A ‘tonic bar’ with Erewhon products is coming to the West Village in New York City\u00a0<\/p>\n

‘To celebrate its upcoming launch, we have built a Padel court inside Vanderbilt Hall at Grand Central Terminal for guests to have a chance to play at no-cost.<\/p>\n

‘The Kith Ivy Padel Court at Grand Central is now open until September 10th. While slots have been booked since our announcement, visit the court in-person to get on the waitlist’.\u00a0<\/p>\n

The members-only club has already stirred up drama, with residents previously protesting the proposal at 120 Leroy Street.\u00a0<\/p>\n

Fieg joined forces with the owners of a downtown Manhattan restaurant called\u00a0Cafe Mogador and Manhattan Equities, a development firm owned by the billionaire Cayre family, to erect the exclusive West Village club.\u00a0<\/p>\n

The proposal included a rooftop bar, padel courts, a restaurant from the owners of Cafe Mogador, and a spa.\u00a0<\/p>\n

Residents of the West Village rallied against the proposal, arguing that the club would disrupt the residential neighborhood and bring in unwanted traffic from wealthy members, the New York Post<\/a>\u00a0reported in March.\u00a0<\/p>\n

Scott Bird, a resident of the neighborhood, told the Post: ‘We all moved into this neighborhood because it was quiet and charming. There isn\u2019t a rooftop bar within a mile of here. This is just wild’.<\/p>\n

‘What they\u2019re putting up there is a nightclub,’ local Charles Dunne agreed.\u00a0<\/p>\n

\"Ronnie <\/p>\n

Ronnie Fieg (pictured), CEO and founder of Kith announced plans for the West Village club on his Instagram account\u00a0<\/p>\n

\"Pictured: \"Pictured: <\/p>\n

The plans included a small space for an Erewhon, cold plunge rooms, treatment rooms, a living room, a gym, a boutique, locker rooms, and a relaxation room<\/p>\n

\"The <\/p>\n

The exclusive club is set to be constructed in the West Village at\u00a0120 Leroy Street (pictured). The proposal previously received backlash for disturbing locals in the residential area\u00a0<\/p>\n

The proposal then eliminated the rooftop bar and club to appease locals who protested the change in their neighborhood.\u00a0<\/p>\n

Padel is a niche racquet sport<\/a> taking over the pickleball craze. It is a cross between tennis and squash, where players use a tennis ball to volley across a net in an enclosed court.\u00a0<\/p>\n

Specific plans for the West Village club haven’t been fully released to the public, but the brand described Kith Ivy as: ‘A luxury Padel brand and club where competition and community collide’.<\/p>\n

Kith Ivy is Fieg’s latest creation after launching his lifestyle brand in 2011. Kith was born in New York City as a lifestyle brand and specialty retailer.<\/p>\n

\"Kith <\/p>\n

Kith Ivy is a members-only padel club from the streetwear brand. The club’s Instagram account describes it as:\u00a0‘A luxury Padel brand and club where competition and community collide’\u00a0<\/p>\n

\"Padel \"Those <\/p>\n

To promote the new club, Kith Ivy built a pop-up court at Grand Central Station\u00a0<\/p>\n

\"Erewhon <\/p>\n

Erewhon is a cult-favorite market, known for its expensive smoothies\u00a0<\/p>\n

Fieg hasn’t shared specific details about the launch of Kith Ivy besides the floor plan, which includes a small Erewhon.\u00a0<\/p>\n

The space allocated for the luxury market won’t be as comprehensive as the Los Angeles locations, featuring only a ‘tonic bar’ with a limited selection of juices and smoothies.\u00a0<\/p>\n

Non-members in the delivery range will be able to order limited quantities from the tonic bar through Postmates and Uber Eats, Business Insider<\/a>\u00a0reported.\u00a0<\/p>\n

Erewhon’s smoothies have gone viral on social media<\/a>, with most products over $16. The brand currently offers a Strawberry Glaze Skin smoothie in collaboration with Hailey Bieber for a whopping $20.\u00a0<\/p>\n

Daily Mail has reached out to Erewhon for comment on plans for the New York City location.\u00a0\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"Erewhon, the Los Angeles-based exclusive grocery chain, is coming to New York City with an eye-watering entry fee,…\n","protected":false},"author":3,"featured_media":195707,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5122],"tags":[5229,211,224,405,403,50,5226,5225,5228,5227,67,586,132,5230,68,2969],"class_list":{"0":"post-195706","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-new-york","8":"tag-america","9":"tag-dailymail","10":"tag-los-angeles","11":"tag-new-york","12":"tag-new-york-city","13":"tag-news","14":"tag-newyork","15":"tag-newyorkcity","16":"tag-ny","17":"tag-nyc","18":"tag-united-states","19":"tag-united-states-of-america","20":"tag-unitedstates","21":"tag-unitedstatesofamerica","22":"tag-us","23":"tag-usa"},"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@us\/115138088898389989","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/posts\/195706","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/comments?post=195706"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/posts\/195706\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/media\/195707"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/media?parent=195706"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/categories?post=195706"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/tags?post=195706"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}