{"id":195799,"date":"2025-09-03T03:37:14","date_gmt":"2025-09-03T03:37:14","guid":{"rendered":"https:\/\/www.europesays.com\/us\/195799\/"},"modified":"2025-09-03T03:37:14","modified_gmt":"2025-09-03T03:37:14","slug":"disney-to-pay-10-million-for-collecting-childrens-data-on-youtube","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/us\/195799\/","title":{"rendered":"Disney to Pay $10 Million for Collecting Children’s Data on YouTube"},"content":{"rendered":"

\n\tDisney<\/a> has agreed to pay a $10 million civil penalty for allowing children\u2019s data to be collected on videos posted to YouTube<\/a>.<\/p>\n

\n\tThe Federal Trade Commission<\/a> alleged that Disney failed to designate videos on the platform as \u201cMade for Kids.\u201d That designation is meant to comply with federal law that protects kids from having their data collected and used for targeted advertising.<\/p>\n

\n\tThe FTC said in a statement that Disney will change its practices to comply with the Children\u2019s Online Privacy Protection Act, which requires parental consent for data collection for users under 13 years old.<\/p>\n

\n\t\u201cOur order penalizes Disney\u2019s abuse of parents\u2019 trust, and, through a mandated video-review program, makes room for the future of protecting kids online \u2014 age assurance technology,\u201d said Andrew Ferguson, the FTC chairman, in a statement.<\/p>\n

\n\tIn a statement, Disney said it is committed to adhering to child privacy laws.<\/p>\n

\n\t\u201cSupporting the well-being and safety of kids and families is at the heart of what we do,\u201d the company said. \u201cThis settlement does not involve Disney owned and operated digital platforms but rather is limited to the distribution of some of our content on YouTube\u2019s platform. Disney has a long tradition of embracing the highest standards of compliance with children\u2019s privacy laws, and we remain committed to investing in the tools needed to continue being a leader in this space.\u201d<\/p>\n

\n\tIn 2019, YouTube agreed to pay<\/a> $170 million for collecting data on children. As part of that settlement, YouTube began requiring content providers to designate whether videos are \u201cMade for Kids\u201d or not.<\/p>\n

\n\tAccording to the FTC complaint<\/a>, YouTube notified Disney in June 2020 that some 300 videos from movies including \u201cThe Incredibles,\u201d \u201cCoco,\u201d \u201cToy Story,\u201d \u201cTangled\u201d and \u201cFrozen\u201d had not been designated as \u201cMade for Kids.\u201d The complaint states that YouTube redesignated the videos, but had to keep doing that with additional videos over the next couple of years.<\/p>\n

\n\tYouTube allows users to designate videos either individually or at the channel level. According to the complaint, Disney\u2019s policy was to designate at the channel level, but then posted many child-oriented videos to its \u201cNot Made for Kids\u201d channels, resulting in them being designated as \u201cNot Made for Kids\u201d by default.<\/p>\n

\n\tThose videos include cartoons, sing-alongs and story times with actors reading children\u2019s books.<\/p>\n

\n\tDisney obtains a share of YouTube\u2019s ad revenue on its videos, and also sells advertising directly. <\/p>\n

\n\t\u201cDisney\u2019s failure to accurately designate child-directed videos as MFK results in YouTube collecting personal information and placing targeted advertisements on child-directed videos on Disney\u2019s behalf,\u201d the complaint states.<\/p>\n

\n\tOther features are also disabled on \u201cMade for Kids\u201d videos, including comments and autoplay. <\/p>\n

\n\tUnder the settlement<\/a>, Disney must maintain an Audience Designation Program to properly classify all of the videos it posts to YouTube. The settlement makes room for adoption of age assurance technology by YouTube, whereby the platform would be able to identify the age of all viewers, relieving the obligation to tag individual videos.<\/p>\n","protected":false},"excerpt":{"rendered":"Disney has agreed to pay a $10 million civil penalty for allowing children\u2019s data to be collected on…\n","protected":false},"author":3,"featured_media":195800,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[64,7299,41002,67,132,68,3894],"class_list":{"0":"post-195799","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-business","8":"tag-business","9":"tag-disney","10":"tag-federal-trade-commission","11":"tag-united-states","12":"tag-unitedstates","13":"tag-us","14":"tag-youtube"},"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@us\/115138281155528037","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/posts\/195799","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/comments?post=195799"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/posts\/195799\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/media\/195800"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/media?parent=195799"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/categories?post=195799"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/tags?post=195799"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}