![\"Erewhon](\"https:\/\/www.europesays.com\/us\/wp-content\/uploads\/2025\/09\/fe73a05cdd12ff1dba88bd4edc9e3abecd-erewhon.rvertical.w330.jpg\")
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\n Photo: Dania Maxwell\/Los Angeles Times via Getty Images\n <\/p>\n
If you\u2019ve been craving a $23 smoothie<\/a> named after a celebrity<\/a>, 128 ounces of raw milk<\/a>, or a single $19 strawberry<\/a> allegedly plucked straight from the fields of Kyoto, do I have some news for you. Erewhon<\/a> \u2014 the preferred grocery mart of crypto-hipsters living in Venice Beach and anyone with a blue check mark on Instagram \u2014 might finally be headed to New York. But there\u2019s kind of a catch. As first reported<\/a> in Emily Sundberg\u2019s Feed Me newsletter, it appears that the first New York Erewhon smoothie bar will be inside a private padel club owned by the CEO of Kith.<\/p>\n According to a recent Instagram post<\/a> from Kith founder and CEO Ronnie Fieg, his West Village space, which will be called Kith Ivy, will include an Erewhon smoothie bar somewhere between the cold plunge and an offshoot of Cafe Mogador. (Also in Fieg\u2019s mock-up: a Jacuzzi, a hammam, a sauna, and a steam room, one of which is seemingly carved with the Armani logo.) Of course, to access any of this \u2014 smoothie bar included \u2014 you would presumably have to pay the $36,000 initiation fee and $7,000 in annual dues. For context, that\u2019s almost the entire going rate for a no-benefits job in fashion<\/a>.<\/p>\n According to our colleagues at Curbed<\/a>, Feig\u2019s club plans are not exactly going smoothly \u2014 West Village residents have been protesting<\/a> the prospect of \u201cnoise, drunken rowdiness, and crime\u201d coming to their neighborhood by way of a Kith sports club. Something tells me Erewhon\u2019s clientele won\u2019t be any more welcome.<\/p>\n Stay in touch.<\/p>\n Get the Cut newsletter delivered daily<\/p>\n Vox Media, LLC Terms and Privacy Notice<\/p>\n