{"id":196045,"date":"2025-09-03T05:46:10","date_gmt":"2025-09-03T05:46:10","guid":{"rendered":"https:\/\/www.europesays.com\/us\/196045\/"},"modified":"2025-09-03T05:46:10","modified_gmt":"2025-09-03T05:46:10","slug":"with-swift-action-audacy-turned-breaking-news-into-taylor-time-story","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/us\/196045\/","title":{"rendered":"With \u2018Swift\u2019 Action, Audacy Turned Breaking News Into Taylor Time. | Story"},"content":{"rendered":"<p>Audacy\u2019s hot AC \u201cMix 96.5\u201d KHMX Houston is taking a victory lap following the engagement last week of Taylor Swift to NFL star Travis Kelce, a moment when the station capitalized on the immediacy of radio as well as the medium\u2019s unmistakable power to create community.<\/p>\n<p>When the couple announced their plans via Instagram, KHMX\u2019s Jessie Watt sprang into action, surprising listeners by launching a Taylor Swift hour. But there was more to come.<\/p>\n<p>\u201cLater that afternoon, an \u2018invitation\u2019 went out on social media for a second Taylor Swift party at 5:00 PM,\u201d Audacy explains in an <a href=\"https:\/\/audacyinc.com\/insights\/from-swifties-to-sports-fans-houston-tuned-in-for-taylor-on-audacys-mix-96-5\/\" target=\"_Blank\" rel=\"nofollow noopener\">Insights post<\/a> written by Reggie Shah, the company\u2019s Senior Director of Research &amp; Insights. \u201cHosted by Jagger, this official one-hour Taylor takeover featured her biggest hits, deep cuts, and fan favorites.\u201d<\/p>\n<p>The fast action generated results, Audacy says: While market listening was down in key demos, \u201cMix 96.5\u201d saw big gains across the board vs last week. Millennials 18-34 were up a whopping 39% while the rest of the market declined 17%. Listeners 55+ \u2014 who aren\u2019t part of Swift\u2019s core fan base \u2014 saw a 40% lift, and teens were up 27% vs. the market\u2019s modest 7% rise.<\/p>\n<p>\u201cThis takeover was more than just a playlist,\u201d Audacy says. \u201cIt was a live event that connected the Swiftie fandom with the city of Houston. Jagger set the pace, guiding listeners through a one-hour celebration that everyone shared at the same time. Whether you were a die-hard fan or just joining the fun, it felt like Houston came together to celebrate Taylor\u2019s big day on the air.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"Audacy\u2019s hot AC \u201cMix 96.5\u201d KHMX Houston is taking a victory lap following the engagement last week of&hellip;\n","protected":false},"author":3,"featured_media":196046,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[29],"tags":[171,3723,975,50,67,132,68],"class_list":{"0":"post-196045","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-music","8":"tag-entertainment","9":"tag-free","10":"tag-music","11":"tag-news","12":"tag-united-states","13":"tag-unitedstates","14":"tag-us"},"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@us\/115138788356812215","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/posts\/196045","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/comments?post=196045"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/posts\/196045\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/media\/196046"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/media?parent=196045"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/categories?post=196045"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/tags?post=196045"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}