2025-09-02T21:54:44Z<\/p>\n
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Facebook Email X<\/p>\n LinkedIn<\/p>\n Reddit<\/p>\n Bluesky<\/p>\n WhatsApp<\/p>\n Copy link<\/p>\n lighning bolt icon Impact Link<\/p>\n Save <\/p>\n Read in app<\/p>\n <\/a> <\/p>\n This story is available exclusively to Business Insider A hot spot for thirsty influencers and celebrities is opening its first location in New York City.<\/p>\n Erewhon, a high-end grocery chain<\/a> based in Los Angeles, confirmed to Business Insider that it’s set to open a juice bar inside a members’ club by Ronnie Fieg, the owner of fashion and lifestyle brand Kith.<\/p>\n Erewhon’s coming “tonic bar” plans to offer a limited selection of its famous juices and smoothies<\/a> for members of the club, Kith Ivy. Non-members in the delivery range will be able to purchase “in limited quantities exclusively” through Postmates and Uber Eats.<\/p>\n Fieg posted<\/a> on Instagram on Monday a floor plan for the members’ club Kith Ivy, which included the proposed location for an Erewhon bar. The layout also included a sauna, a cold plunge, and a relaxation room. It’s being developed at 609 Greenwich Street in Manhattan, according to the Instagram post.<\/p>\n “KITH IVY. It’s a thing,” Fieg captioned the post.<\/p>\n Fieg and Kith Ivy did not respond to a request for comment. <\/p>\n Emily Sundberg, the author of the “Feed Me” newsletter, earlier spotted Kith Ivy’s plans to include an Erewhon. <\/p>\n Erewhon’s smoothies<\/a> have gone viral as the grocer has partnered with celebrities on concoctions like Hailey Bieber’s Strawberry Glaze Skin and Sofia Richie’s Sweet Cherry. Erewhon’s $20 smoothies have become a status symbol<\/a> among a subset of Gen Z shoppers.<\/p>\n It seems like they’ll be even more exclusive once they hit the NYC streets.<\/p>\n
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