{"id":199174,"date":"2025-09-04T09:19:25","date_gmt":"2025-09-04T09:19:25","guid":{"rendered":"https:\/\/www.europesays.com\/us\/199174\/"},"modified":"2025-09-04T09:19:25","modified_gmt":"2025-09-04T09:19:25","slug":"is-new-york-city-getting-an-erewhon-2","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/us\/199174\/","title":{"rendered":"Is New York City Getting an Erewhon?"},"content":{"rendered":"

\"Erewhon <\/p>\n

\n Photo: Dania Maxwell\/Los Angeles Times via Getty Images\n <\/p>\n

If you\u2019ve been craving a $23 smoothie<\/a> named after a celebrity<\/a>, 128 ounces of raw milk<\/a>, or a single $19 strawberry<\/a> allegedly plucked straight from the fields of Kyoto, do I have some news for you. Erewhon<\/a> \u2014 the preferred grocery mart of crypto-hipsters living in Venice Beach and anyone with a blue check mark on Instagram \u2014 might finally be headed to New York. But there\u2019s kind of a catch. As first reported<\/a> in Emily Sundberg\u2019s Feed Me newsletter, it appears that the first New York Erewhon smoothie bar will be inside a private padel club owned by the CEO of Kith.<\/p>\n

According to a recent Instagram post<\/a> from Kith founder and CEO Ronnie Fieg, his West Village space, which will be called Kith Ivy, will include an Erewhon smoothie bar somewhere between the cold plunge and an offshoot of Cafe Mogador. (Also in Fieg\u2019s mock-up: a Jacuzzi, a hammam, a sauna, and a steam room, one of which is seemingly carved with the Armani logo.) Lest you think you\u2019d have to pay the $36,000 initiation fee and $7,000 in annual dues to get your hands on an East Coast Erewhon drink, there is kind of a work-around. According to a page<\/a> on Kith Ivy\u2019s website, anyone in the delivery radius of the future \u201cErewhon tonic bar\u201d will be able to order smoothies and juices in \u201climited quantities\u201d on Postmates and Uber Eats. What do you think the delivery fees are?<\/p>\n

Then again, not everyone in the neighborhood is clamoring for access. According to our colleagues at Curbed<\/a>, West Village residents have been protesting<\/a> the prospect of \u201cnoise, drunken rowdiness, and crime\u201d coming to their neighborhood by way of a Kith sports club. Kith Ivy remains undeterred \u2014 following the Erewhon news, Fieg officially launched a Kith Ivy Instagram account<\/a>, where he posted some more polished photos of the club and advertised the impending tonic bar as a spot \u201credefining health and wellness for our members.\u201d And a few other West Village residents with an Uber Eats account, of course.<\/p>\n

This post has been updated.<\/p>\n

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