{"id":200020,"date":"2025-09-04T16:51:10","date_gmt":"2025-09-04T16:51:10","guid":{"rendered":"https:\/\/www.europesays.com\/us\/200020\/"},"modified":"2025-09-04T16:51:10","modified_gmt":"2025-09-04T16:51:10","slug":"sas-lone-star-beer-teams-up-with-poncho-on-new-camo-collab","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/us\/200020\/","title":{"rendered":"SA’s Lone Star Beer teams up with Poncho on new camo collab"},"content":{"rendered":"

We\u2019re not sure if the cases will snooker any doves, but Lone Star Beer<\/a> will be wrapped in camouflage this hunting season. The San Antonio-based brand is teaming up with outdoorsy Austin brand Poncho<\/a> on a limited-edition merch, including camo print shirts, hats, and 12- to 30-packs of lager and light cans.<\/p>\n

\u201cWe\u2019ve been admirers of Poncho here at Lone Star for some time now, having the opportunity to join forces with them to highlight such a significant moment in Texan lifestyle was a big win,\u201d explains Lone Star Beer Brand Manager Mark Champion, in a release. \u201cDove season is equally about good times and cold beers with friends after the hunt \u2014 and this collection really brings that spirit to life.\u201d<\/p>\n

The Camo Country collab features Poncho\u2019s new South Zone print. The palette and pattern were designed to reflect the native South Texas terrain, working in familiar fauna like prickly pear, mesquite, and yucca. In addition to Lone Star Beer cases, the pattern also stretches across two signature shirt styles, The Carrizo<\/a> and The Pearsall<\/a>, named after popular hunting grounds. <\/p>\n

\"Lone The collaboration includes shirts, hats, and limited-edition cases.Photo courtesy of Lone Star X Poncho<\/p>\n

The distinctive print is personal for Poncho. The brand\u2019s creative director, Logan Crable, says that the South Zone camo was born from frustration with traditional gear that didn\u2019t quite match the semi-arid landscape. <\/p>\n

\u201cGrowing up hunting in South Texas, we always felt like most camo didn\u2019t quite match our terrain \u2013 it was too green, too leafy, and not built for Texas brush country,\u201d says Crable. \u201cAfter months in the field and thousands of reference photos from leases and ranches, we set out to design something that actually looks like what you see when dove hunting.\u201d<\/p>\n

Although Texas dove hunting season dates are different depending on zones, it generally lasts from September 1 through late October or early November. A second season kicks off in mid-December. The Lone Star merch will only be available while supplies last, so its probably best to snag it before the winter.<\/p>\n

The limited edition collaboration shirts and hats can be found at ponchooutdoors.com<\/a>, and the cases will start appearing at statewide retailers this month. But the two brands are also giving Texans a good excuse to take a road trip. Poncho and Lone Star will host a Camo Country launch party<\/a> from 2-6 pm on September 14 at Old Pal Texas Tavern in Lockhart.<\/p>\n","protected":false},"excerpt":{"rendered":"We\u2019re not sure if the cases will snooker any doves, but Lone Star Beer will be wrapped in…\n","protected":false},"author":3,"featured_media":200021,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5133],"tags":[5229,7738,110789,14960,92123,46491,110788,7202,7203,358,3187,67,586,132,5230,68,2969],"class_list":{"0":"post-200020","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-san-antonio","8":"tag-america","9":"tag-beer","10":"tag-camo","11":"tag-clothing","12":"tag-collabs","13":"tag-hunting","14":"tag-lone-star","15":"tag-san-antonio","16":"tag-sanantonio","17":"tag-texas","18":"tag-tx","19":"tag-united-states","20":"tag-united-states-of-america","21":"tag-unitedstates","22":"tag-unitedstatesofamerica","23":"tag-us","24":"tag-usa"},"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@us\/115147065805703762","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/posts\/200020","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/comments?post=200020"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/posts\/200020\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/media\/200021"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/media?parent=200020"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/categories?post=200020"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/tags?post=200020"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}