{"id":200462,"date":"2025-09-04T20:40:15","date_gmt":"2025-09-04T20:40:15","guid":{"rendered":"https:\/\/www.europesays.com\/us\/200462\/"},"modified":"2025-09-04T20:40:15","modified_gmt":"2025-09-04T20:40:15","slug":"can-brainecho-technology-help-treat-insomnia","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/us\/200462\/","title":{"rendered":"Can BrainEcho Technology Help Treat Insomnia?"},"content":{"rendered":"<p>As I walk into <a href=\"https:\/\/cereset.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Cereset in Encinitas<\/a>, I wonder if tonight will finally be the night I get the kind of sleep I remember from my childhood: fully knocked out, vivid dreams, pillow lines on my face. As I get situated in a La-Z-Boy chair, head tech coach Madolyn Dolce places electroencephalogram (EEG) sensors around the crown of my head and on my ear lobes to track my brain\u2019s at-rest activity. I sit with my eyes closed in a dark room for several minutes at a time as headphones relay a symphony of the sounds firing off in my skull.<\/p>\n<p>\u201cThose sensors read a signal, and then the technology translates them into musical tones that you listen to in your ear buds. You\u2019re basically hearing your brain back to you,\u201d Dolce says. \u201cIt\u2019s completely non-invasive.\u201d<\/p>\n<p>It had been nearly five years since I had slept without any type of assistance. I\u2019ve struggled with irregular sleep patterns and insomnia for almost two decades, and, eventually, shuteye was only possible if I took prescription sleep aids or 12.5 milligrams worth of cannabis gummies. Without them, I was sleeping about two to three hours non-consecutively.<\/p>\n<p>At the start of this year, I learned about Cereset, a wellness company that claims to use sound to help the brain relax and rebalance, <a href=\"https:\/\/cereset.com\/insomnia\/\" target=\"_blank\" rel=\"noreferrer noopener\">ultimately promoting restorative sleep<\/a>. Founded in Arizona in 2000 by Lee Gerdes, it\u2019s reportedly aided more than 150,000 people with its BrainEcho technology.<\/p>\n<p>Today, it has over 60 franchise locations in the United States and abroad, including San Diego County. According to the company, Cereset\u2019s neurotechnology employs sensors to observe brain activity and then assigns an auditory tone to dominant brain frequencies. The idea is to hold up an \u201cacoustic mirror\u201d to your brain to help it find balance. While these sounds are incoherent to the human ear, the brain understands them, then self-corrects, Cereset argues.<\/p>\n<blockquote class=\"instagram-media\" data-instgrm-permalink=\"https:\/\/www.instagram.com\/reel\/DMsvuv0N4Dx\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\" style=\" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:540px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);\"\/>\n<p>Since the late 19th and early 20th centuries, research has shown that changes in brain wave patterns can indicate various mental health conditions. Recent studies in journals such as <a href=\"https:\/\/www.sciencedirect.com\/science\/article\/pii\/S1053811923001465#:~:text=Neurofeedback%20training%20(NFT)%20is%20a,et%20al.%2C%202014).\" target=\"_blank\" rel=\"noreferrer noopener\">NeuroImage<\/a>, <a href=\"https:\/\/pmc.ncbi.nlm.nih.gov\/articles\/PMC4892319\/\" target=\"_blank\" rel=\"noreferrer noopener\">Basic and Clinical Neuroscience<\/a>, and <a href=\"https:\/\/www.frontiersin.org\/journals\/neuroscience\/articles\/10.3389\/fnins.2024.1358481\/full\" target=\"_blank\" rel=\"noreferrer noopener\">Frontiers in Human Neuroscience<\/a> have also looked at the brain\u2019s ability to self-regulate and correct itself by monitoring its own electrical activity, especially through the use of EEGs. <a href=\"https:\/\/www.apa.org\/monitor\/2016\/03\/cover-feedback\" target=\"_blank\" rel=\"noreferrer noopener\">Some research<\/a> argues that the use of feedback mechanisms (like sound mirroring) can potentially help alleviate symptoms of certain disorders. Though the data is not significant, I\u2019m still hopeful. I\u2019d try almost anything for a full night\u2019s sleep. <\/p>\n<p>Some doctors see promise in this alternative therapy\u2019s potential to enact lasting change. \u201cIt\u2019s totally legitimate to take brain activity and reflect it back to kind of help affect the behavior or the function of your brain. We\u2019ve known about it ever since [Russian physiologist Ivan] Pavlov,\u201d says <a href=\"https:\/\/www.scripps.org\/physicians\/4217-james-grisolia\" target=\"_blank\" rel=\"noreferrer noopener\">Scripps neurologist Dr. James Grisolia<\/a>.<\/p>\n<p>He reminds me of Pavlov\u2019s work focusing on classical conditioning. You know the one\u2014dogs, a bell, kibble. His goal was to elicit a learned response, and soon, his dogs began to salivate any time a bell rang, knowing that their food would soon appear.<\/p>\n<p>\u201cYou\u2019re conditioning a response. Biofeedback, [what Cereset is doing with its program], is like that, too,\u201d Grisolia says. Enough researchers are curious enough about the power of biofeedback that <a href=\"https:\/\/scispace.com\/pdf\/biofeedback-history-an-alternative-view-34iedxlov0.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">the technique became its own field of study in the 1960s<\/a>.<\/p>\n<p>\u201cThese types of mechanisms absolutely can work,\u201d Grisolia adds. \u201c[But they aren\u2019t] used very much by regular MDs because, ordinarily, insurance doesn\u2019t really cover them.\u201d<\/p>\n<p>For neuropsychologist Dr. Marian Rissenberg, though, the research isn\u2019t sufficient. \u201cThe process and the rationale for [Cereset\u2019s program] did not really make sense to me from a neurological perspective,\u201d Rissenberg says. \u201c[Cereset\u2019s studies] showed a lack of significant effectiveness.\u201d<\/p>\n<p>While Rissenberg can\u2019t back Cereset\u2019s methods, she\u2019s quick to add that she believes in individuals <a href=\"https:\/\/sandiegomagazine.com\/features\/flore-custom-probiotics-sun-genomic\/\" target=\"_blank\" rel=\"noopener\">pursuing all avenues to cure their chronic illnesses<\/a> and physical or mental health conditions.<\/p>\n<p>\u201cIf there is no risk to the treatment and \u2026 there are no negative psychological or physiological side effects, then I think that there\u2019s nothing wrong with trying something when you\u2019ve run out of options,\u201d she says. \u201cWe know that there is a placebo effect and that it does work. Belief seems to play a part in the healing of our immune system.\u201d<\/p>\n<p>After my own research and a quick phone call with Cereset Encinitas\u2019 co-owner Jason Prall, I found myself in an office park listening to the melodies in my head.<\/p>\n<p>Before the first session, Prall asked that I go three weeks without any sleep aids, so I had to say goodbye to my security blankets. It was tough, but I stepped into that initial appointment free of sleep meds for the first time in years.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"576\" height=\"1024\" src=\"https:\/\/www.europesays.com\/us\/wp-content\/uploads\/2025\/09\/cerest-brainecho-tech-576x1024.jpg.webp.webp\" alt=\"\" class=\"wp-image-113503\" style=\"width:469px;height:auto\"   data-mwl-img-id=\"113503\"\/><\/p>\n<p>Going over my charts after my session, Dolce tells me that my brain\u2019s sound waves show that my mind spends its time split between fight-or-flight and freeze modes, which can affect blood pressure, heart rate, and respirations. Dolce also notices that my <a href=\"https:\/\/my.clevelandclinic.org\/health\/body\/16799-temporal-lobe\" target=\"_blank\" rel=\"noreferrer noopener\">temporal lobes<\/a> (the area of the brain that plays a crucial role in processing information from our senses, managing emotions, and retrieving memories) are \u201coveractive.\u201d<\/p>\n<p>According to Dolce, this is often indicative of sleep disruptions. Across five sessions once a week, she adds, we\u2019ll aim to bring my brain back to a more balanced, harmonic state, so I can hopefully operate in fight-or-flight and freeze states less frequently.<\/p>\n<p>I wouldn\u2019t be the first to find relief from a chronic concern. Cereset Encinitas\u2019 co-owner Andrew DeGregorio experienced a traumatic brain injury in 2014. \u201cYears later, I had this mysterious chronic illness,\u201d DeGregorio says. \u201cI ended up becoming allergic to most foods [\u2026] and soaps, warm water, and sunlight.\u201d<\/p>\n<p>After trying everything he could\u2014doctors, naturopaths, shamans, psychologists\u2014and getting no answers, DeGregorio decided to look toward the one part of the body that controlled it all: the brain. That\u2019s when he learned about Cereset\u2019s program.<\/p>\n<p>\u201cI went and did [the treatment] in January of 2023. Six months later, I opened this center,\u201d he says. \u201cIt ended up being the thing that cleared up and eliminated 99 percent of my symptoms.\u201d<\/p>\n<p>His story gives me hope for my own success. Leaving the office on day one, I feel noticeably more centered, but I can\u2019t quite be sure if it\u2019s a placebo effect. After straining to stay awake all afternoon, I go to bed at 6 p.m. the following night, potentially a sign that something has shifted. Throughout the week, I experience restless nights, followed by days where keeping my eyes open at lunchtime feels impossible.<\/p>\n<p>During the second week of treatment, I begin wearing a sleep tracker and notice that I\u2019m getting between three to five hours of shuteye a night. There\u2019s no consistency, but snoozing that long consecutively is already a win.<\/p>\n<p>After my third session one Saturday, I leave the office annoyed at nothing in particular. By Tuesday, I\u2019m so irritable that I email Dolce to ask whether this is part of the rebalancing. \u201cYes, irritability can be a common, [temporary] response,\u201d she writes back.<\/p>\n<p>Week three feels lighter\u2014I am more alert at work, spend an entire weekend deep-cleaning my apartment, and am getting seven to eight hours of sleep a night. For the first time in years, I\u2019m not stressed at the prospect of going to bed. I look forward to my sessions.<\/p>\n<p>After I sit down for my final BrainEcho, Dolce and I review my charts from the past few weeks. Dolce reminds me of the conflicting states I started in\u2014\u201cbasically like one foot on the gas, one foot on the brakes,\u201d she says. \u201cThis [chart explains] where we ended today. Things are nice and balanced and in the green\u2014 in alignment.\u201d<\/p>\n<p>The charts suggest that my brain is spending less time swinging between fight-or-flight and freeze states and more time at a happy equilibrium. To continue the car metaphor, my once-relentlessly active brain was finally able to flip on cruise control, hypothetically giving me the opportunity to get some rest.<\/p>\n<blockquote class=\"instagram-media\" data-instgrm-permalink=\"https:\/\/www.instagram.com\/reel\/DFwS3VDS985\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\" style=\" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:540px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);\"\/>\n<p>The data felt true to my experience. Though things weren\u2019t perfect, I was starting to feel like I could finally get enough sleep. As I write this nearly seven weeks post-program, some of my earlier symptoms have returned. Falling asleep is beginning to take one to two hours again, and I\u2019m waking up more often during the night. But I\u2019ve stayed off sleep aids to continue working on my insomnia naturally.<\/p>\n<p class=\"partner-content-title\">PARTNER CONTENT<\/p>\n<p>                <a href=\"https:\/\/sandiegomagazine.com\/partner-content\/guide-to-aging-well-2025\/?utm_source=internal&amp;utm_medium=internal_link&amp;utm_campaign=partner_embed\" class=\"partner-post-link\" target=\"_blank\" rel=\"noopener\"><br \/>\n                    <img decoding=\"async\" src=\"https:\/\/www.europesays.com\/us\/wp-content\/uploads\/2025\/07\/AdobeStock_172887074-300x293.png\" alt=\"Guide to Aging Well 2025\" class=\"partner-post-thumbnail\" loading=\"lazy\"\/><br \/>\n                        Guide to Aging Well 2025<br \/>\n                <\/a><\/p>\n<p>                <a href=\"https:\/\/sandiegomagazine.com\/partner-content\/bebemos\/joven-golden-hour-tour-with-bebemos-happy-half-hour\/?utm_source=internal&amp;utm_medium=internal_link&amp;utm_campaign=partner_embed\" class=\"partner-post-link\" target=\"_blank\" rel=\"noopener\"><br \/>\n                    <img decoding=\"async\" src=\"https:\/\/www.europesays.com\/us\/wp-content\/uploads\/2025\/07\/bebemos-tequila-300x166.jpg.webp.webp\" alt=\"Joven Golden Hour Tour With Bebemos &amp; Happy Half Hour\" class=\"partner-post-thumbnail\" loading=\"lazy\"\/><br \/>\n                        Joven Golden Hour Tour With Bebemos &amp; Happy Half Hour<br \/>\n                <\/a><\/p>\n<p>Cereset recommends 10 to 15 sessions initially to start seeing tangible results, but everyone\u2019s experience is different. The company says that some patients require at least 20 to begin to reach their goals. I\u2019d need to participate in more sessions (which start at $225 per visit) to fully understand the technology\u2019s effectiveness; however, this is the furthest I\u2019ve gotten in my sleep journey thus far.<\/p>\n<p>For all clients, Prall encourages monthly \u201ctune-ups\u201d to continue strengthening and stabilizing the brain, likening it to learning an instrument: You\u2019ve got to keep practicing to get better.<\/p>\n<p>\t\t\t\t<script async src=\"\/\/www.instagram.com\/embed.js\"><\/script><\/p>\n","protected":false},"excerpt":{"rendered":"As I walk into Cereset in Encinitas, I wonder if tonight will finally be the night I get&hellip;\n","protected":false},"author":3,"featured_media":200463,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5134],"tags":[5229,1582,276,32310,17279,3971,3549,7264,1079,67,586,132,5230,68,2969],"class_list":{"0":"post-200462","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-san-diego","8":"tag-america","9":"tag-ca","10":"tag-california","11":"tag-encinitas","12":"tag-health-fitness","13":"tag-health-wellness","14":"tag-san-diego","15":"tag-sandiego","16":"tag-sleep","17":"tag-united-states","18":"tag-united-states-of-america","19":"tag-unitedstates","20":"tag-unitedstatesofamerica","21":"tag-us","22":"tag-usa"},"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@us\/115147966710241160","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/posts\/200462","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/comments?post=200462"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/posts\/200462\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/media\/200463"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/media?parent=200462"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/categories?post=200462"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/tags?post=200462"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}