{"id":202335,"date":"2025-09-05T12:52:10","date_gmt":"2025-09-05T12:52:10","guid":{"rendered":"https:\/\/www.europesays.com\/us\/202335\/"},"modified":"2025-09-05T12:52:10","modified_gmt":"2025-09-05T12:52:10","slug":"oneplus-and-hasselblad-are-parting-ways","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/us\/202335\/","title":{"rendered":"OnePlus and Hasselblad are parting ways"},"content":{"rendered":"<p class=\"duet--article--dangerously-set-cms-markup duet--article--standard-paragraph _1ymtmqpi _17nnmdy1 _17nnmdy0 _1xwtict1\">OnePlus first teamed up with Hasselblad for the <a href=\"https:\/\/www.theverge.com\/2021\/3\/23\/22340406\/oneplus-9-phone-price-release-date-availability\" target=\"_blank\" rel=\"noopener\">9 and 9 Pro flagships<\/a>, and a Hasselblad logo has featured on the camera of all of its top-tier phones since. That\u2019s now set to change with the upcoming OnePlus 14 (which may actually be the <a href=\"https:\/\/www.androidcentral.com\/phones\/oneplus-14\" target=\"_blank\" rel=\"noopener\">OnePlus 15<\/a> to avoid the unlucky number \u201c4\u201d in China).<\/p>\n<p class=\"duet--article--dangerously-set-cms-markup duet--article--standard-paragraph _1ymtmqpi _17nnmdy1 _17nnmdy0 _1xwtict1\">Hasselblad didn\u2019t just provide its logo though. It worked with OnePlus (and parent company Oppo) for years to develop imaging algorithms to improve its photography, once a weak point for the brand and now considered a bit of a strength. OnePlus is now taking that work in-house, developing the OnePlus DetailMax Engine. It\u2019ll be interesting to see how close that ends up being to the <a href=\"https:\/\/www.androidheadlines.com\/2025\/04\/oppo-lumo-image-engine.html\" target=\"_blank\" rel=\"noopener\">Oppo Lumo engine<\/a>, launched this April alongside the <a href=\"https:\/\/www.theverge.com\/news\/646397\/oppo-find-x8-ultra-china-release-thin-camera-battery\" target=\"_blank\" rel=\"noopener\">Find X8 Ultra<\/a> (which, for what it\u2019s worth, has a truly excellent camera).<\/p>\n","protected":false},"excerpt":{"rendered":"OnePlus first teamed up with Hasselblad for the 9 and 9 Pro flagships, and a Hasselblad logo has&hellip;\n","protected":false},"author":3,"featured_media":202336,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[17],"tags":[705,611,50,16711,12492,242,158,67,132,68],"class_list":{"0":"post-202335","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-mobile","8":"tag-gadgets","9":"tag-mobile","10":"tag-news","11":"tag-oneplus","12":"tag-phones","13":"tag-tech","14":"tag-technology","15":"tag-united-states","16":"tag-unitedstates","17":"tag-us"},"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@us\/115151787981921598","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/posts\/202335","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/comments?post=202335"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/posts\/202335\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/media\/202336"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/media?parent=202335"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/categories?post=202335"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/tags?post=202335"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}