NFL MVP Josh Allen signs with New Balance.<\/p>\n
Courtesy of New Balance<\/p>\n
NFL MVP Josh Allen has left Nike<\/a> to sign an endorsement deal with New Balance.<\/p>\n The Buffalo Bills quarterback announced the news on Friday in a letter<\/a> to his hometown of Firebaugh, California. The deal is a major win for Massachusetts-based New Balance.<\/p>\n Allen has been a Nike athlete since he joined the league in 2018. The swoosh has faced headwinds in recent years as innovation slowed and sales declined.<\/p>\n Terms of the deal were not disclosed, but New Balance has committed to funding the Firebaugh community youth sports program as part of the agreement.<\/p>\n “I’m proud to share I’m joining the New Balance family, a brand that, like Firebaugh, is built on family, community and authenticity,” Allen said in the letter.<\/p>\n Josh Allen, #17 of the Buffalo Bills, scrambles out of the pocket during an NFL game against the Miami Dolphins at Hard Rock Stadium in Miami Gardens, Florida, on Sept. 12, 2024.<\/p>\n Perry Knotts | Getty Images<\/p>\n Firebaugh is not only where Allen grew up, but also where he first trained and developed his passion for football, he said.<\/p>\n “Firebaugh didn’t have quarterback camps or private trainers. We had heart. We had community. And I wouldn’t trade that for anything,” Allen said in the letter.<\/p>\n Get the CNBC Sport newsletter directly to your inbox<\/p>\n The CNBC Sport newsletter with Alex Sherman brings you the biggest news and exclusive interviews from the worlds of sports business and media, delivered weekly to your inbox.<\/p>\n Subscribe here to get access today<\/a>.<\/p>\n Allen is one of the league’s biggest stars and has led the Bills to the playoffs for six straight years.<\/a> He was also featured in HBO’s “Hard Knocks: Training Camp With the\u00a0Buffalo Bills,” which aired its finale on Tuesday.<\/p>\n New Balance, which has rapidly expanded its athlete roster, also represents other big-name stars such as tennis player Coco Gauff, MLB’s Shohei Ohtani and the WNBA’s Cameron Brink.<\/p>\n “As New Balance continues to grow its football family, we’re honored to welcome Josh Allen on the field and in the community, helping lead the next chapter,” the company said in a statement.<\/p>\n