shifted with the Prime races<\/a>). Smith said he thinks reaching the B\/R audience could be great for NASCAR.<\/p>\n\u201cI see the B\/R audience as a resource to inject a lot of energy and new ways of looking at the sport\u2013both new and die-hard fans. We are built on a very core demographic that I love and adore. The B\/R platform is going to give me the opportunity to expose what makes racing one of the greatest industries in the world.\u201d<\/p>\n
He said the key goal there is figuring out what works for that audience, and creating content to match it.<\/p>\n
\u201cThe goal is to engage them where they are, with the same type of content that they love from other sports with a NASCAR twist on it. If I can do that, we\u2019ll be converting new fans, and hopefully new people to work within the space as well.\u201d<\/p>\n
But the goal here isn\u2019t just about reaching existing fans of Bleacher Report. There\u2019s also a need to connect with existing NASCAR fans who may not really know TNT Sports (given that their organization\u2019s last broadcast of the Cup Series came in 2014) or Bleacher Report (which hasn\u2019t always been a particular racing destination). Smith said those fans are in his mind as well, and one way to reach them is connecting with drivers.<\/p>\n
\u201cObviously there are some practical ways we\u2019ll continue to grow the B\/R Racing brand among current NASCAR fans through traditional methods like collabs, which we\u2019ve done in the past with Bubba Wallace, and mentions. But the biggest growth will come from the authenticity of the content we produce\u2013engaging with younger audiences with social-friendly content like behind-the-scenes captures with drivers and crew members, or friendly competitions to engage fans.\u201d<\/p>\n
On the growth front overall, Smith said he thinks the In-Season Challenge is a tremendous opportunity for NASCAR.<\/p>\n
\u201cIt\u2019s one of the best things I think we\u2019ve done to our schedule in a long time. Typically this part of the year becomes the dog days of summer, heavy in routine. I know that many in the industry have thought the All-Star race should be more money, that maybe hasn\u2019t happened yet, but now we have two opportunities to win a million. Plus the fans can win a million with a perfect bracket, which is super important, because without the fans none of this happens.\u201d<\/p>\n
And on his media roles overall, he said that\u2019s been a fun area to explore in addition to racing and crew work.<\/p>\n
\u201cI love what I do. I am a people person, I always have been. I like engaging and hearing different point of views. And trust me, if you watch my socials after a race, you will see people love to give them too!\u201d<\/p>\n
Smith said being involved in racing is a dream for him, but he does want to keep driving in addition to his media work.<\/p>\n
\u201cRacing is all I know, it\u2019s all I\u2019ve wanted to do since I started when I was four. Being able to help grow this sport has been the best. But I miss competition, so every once in a while I have to dust off the helmet and get back in the seat.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"Sunday will mark something unusual for NASCAR. The Quaker State 400 at Echo Park Speedway in Atlanta will…\n","protected":false},"author":3,"featured_media":20349,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[46],"tags":[18933,18934,1406,18935,62,18186,67,132,68],"class_list":{"0":"post-20348","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-nascar","8":"tag-bleacher-report","9":"tag-dylan-mamba-smith","10":"tag-nascar","11":"tag-nascar-in-season-challenge","12":"tag-sports","13":"tag-tnt-sports","14":"tag-united-states","15":"tag-unitedstates","16":"tag-us"},"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@us\/114757986143134428","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/posts\/20348","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/comments?post=20348"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/posts\/20348\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/media\/20349"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/media?parent=20348"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/categories?post=20348"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/tags?post=20348"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}