The City of Austin unveiled its new brand, including a logo that shares some similarities with Dallas’ decades-old “D” logo.<\/p>\n
DALLAS \u2014 The City of Austin’s new logo is turning heads, especially for Dallas residents.<\/p>\n
On Thursday, the City announced its “first-ever brand,” including a brand new logo<\/a>, and North Texans took note of its similarities to the Dallas “D” logo, which can be seen across the city.<\/p>\n Austin’s new logo features a nearly identical blue and green color scheme and shares a similar modern look. The City of Dallas’ iconic logo has been used for 53 years, with its first appearance dating back to Aug. 10, 1972. In a post celebrating the logo’s 50th anniversary, the City of Dallas noted the “D” and the green tree inside were “meant both to symbolize the quality of living in Dallas and to project a feeling of greenery, growth, and concern for the environment.”<\/p>\n Former Dallas City Manager, now in the same position in Austin, T.C. Broadnax, unveiled the city’s rebrand, adding fuel to the fire, although the new brand has been in the making since 2018 \u2014 well before Broadnax’s tenure.<\/p>\n North Texans, including Keller Mayor Armin Mizani, have taken to social media to note the resemblance.\u00a0<\/p>\n Austin spent $1.1m on their new logo and all the consultants did was Chat GPT the Dallas logo. Prove me wrong. #txlege<\/a> pic.twitter.com\/VawwNn9hIg<\/a><\/p>\n \u2014 Mayor Armin Mizani (@ArminMizaniTX) September 5, 2025<\/a><\/p><\/blockquote>\n According to reporting by content partners at KVUE<\/a>, Austin’s new brand cost taxpayers “about $1.1 million.” That spending has drawn criticism toward city leaders, who are already in hot water for using taxpayer dollars on costly meals<\/a>.<\/p>\n City officials said Austin’s new logo will officially launch on Oct. 1, starting with the city’s digital platforms.<\/p>\n \n