![\"OnePlus](\"https:\/\/www.europesays.com\/us\/wp-content\/uploads\/2025\/09\/OnePlus-DetailMax-Engine.jpg\"\/ "\\"OnePlus")
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OnePlus first teamed up with Hasselblad for 2021\u2019s OnePlus 9 series. This partnership spawned Hasselblad-branded OnePlus flagship phones all the way until the OnePlus 13<\/a>. Now, the smartphone maker has confirmed that this tie-up is over.<\/p>\n OnePlus co-founder Pete Lau noted in an official blog post that the company\u2019s \u201cplanned chapter\u201d with Hasselblad was now complete after five years. So what\u2019s next?<\/p>\n Don\u2019t want to miss the best from Android Authority?<\/strong><\/p>\n \u201cNow, we are building our own imaging engine, OnePlus DetailMax Engine, designed not just to capture the world but to reveal it in entirely real and clear ways,\u201d Lau explained.<\/p>\n Lau says he was personally involved in user interviews around the world regarding cameras:<\/p>\n The message was consistent: our users want images that are clear and real. Most don\u2019t care about technical jargon, but they know the first thing they do is pinch to zoom in on their photos. That\u2019s where the camera really gets judged.<\/p>\n<\/blockquote>\n The OnePlus co-founder claimed that computational photography was no longer about \u201ccreating artificial enhancements or showing you a \u2018fake\u2019 moon that never existed.\u201d Instead, he felt that today\u2019s advancements enable images with \u201cunmatched\u201d depth and realism.<\/p>\n Do you think the OnePlus\/Hasselblad deal was a success?<\/p>\n 201 votes<\/p>\n Yes, I think so<\/p>\n 43%<\/p>\n It was okay, but could’ve been better<\/p>\n 45%<\/p>\n No, I think it was a failure<\/p>\n 12%<\/p>\n \u201cThat\u2019s why we\u2019re building the OnePlus DetailMax Engine. Designed from the ground up to deliver the clearest and most real photos on a smartphone, it harnesses the full potential of computational imaging to present scenes as they truly are, without over-beautification or distortion,\u201d he added. \u201cThe moment you zoom in on a photo, you\u2019ll understand why I\u2019m confident you\u2019ll love the results.\u201d<\/p>\n Lau also said he was testing a \u201cvery early prototype,\u201d likely hinting at the OnePlus 15. For what it\u2019s worth, recent OnePlus 15 rumors indeed suggested that the phone wouldn\u2019t have Hasselblad branding<\/a>.<\/p>\n Ending the partnership on a high<\/p>\n Joe Maring \/ Android Authority<\/p>\n In any event, this is the end of a very significant partnership for the brand. Prior to the Hasselblad tie-up, OnePlus phones were typically considered second-class citizens when it came to camera quality. Image quality still varied wildly by device following the partnership, but we praised the OnePlus 13<\/a> as one of the best camera phones of 2025<\/a>. So this wouldn\u2019t be a bad way to sign off on the partnership.<\/p>\n The Hasselblad partnership also delivered a few notable features, such as the fun XPAN mode<\/a>, a Master Mode with Hasselblad tuning, and simulated lenses for portrait mode.<\/p>\n We\u2019re not sure what this means for OPPO, though, as its flagship phones adopted Hasselblad branding a year after OnePlus. We\u2019ve asked OPPO about its partnership with the camera maker and will update our article accordingly.<\/p>\n\n
![\"Someone](\"https:\/\/www.europesays.com\/us\/wp-content\/uploads\/2025\/09\/oneplus-13-close-up-logo-phone-scaled.jpg\"\/ "\\"oneplus"){kind=logo}
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