{"id":208091,"date":"2025-09-07T16:55:09","date_gmt":"2025-09-07T16:55:09","guid":{"rendered":"https:\/\/www.europesays.com\/us\/208091\/"},"modified":"2025-09-07T16:55:09","modified_gmt":"2025-09-07T16:55:09","slug":"nba-chief-marketing-officer-tammy-henault-stepping-down","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/us\/208091\/","title":{"rendered":"NBA Chief Marketing Officer Tammy Henault stepping down"},"content":{"rendered":"<p class=\"c-paragraph sections-leagues-and-governing-bodies \">NBA CMO <b>Tammy Henault <\/b>revealed in a LinkedIn post that she is \u201cstepping down to pursue other opportunities.\u201d Marketing related functions at the league will be \u201chandled by a group of current NBA employees after Henault departs Sept. 26.\u201d They are &#8220;<b>Janine Dugre<\/b> (brand and creative), <b>Andy Heatley<\/b> (media strategy), <b>Claisian Phillips<\/b> (DTC), <b>Jenny Whitlock<\/b> (global fan marketing), <b>Jonathan Hsu<\/b> (marketing operations) and <b>Dana Tarricone<\/b> (international).\u201c Henault came to the NBA from Paramount+ in November 2022,\u202fsucceeding <b>Kate Jhaveri<\/b>, and she \u201crefreshed the NBA brand during her nearly three-year tenure.\u201d Henault \u201cbuilt on the NBA\u2019s connections to young and multicultural fans\u201d and \u201cgrew the NBA\u2019s global reach with campaigns running in more than 200 countries worldwide\u201d (<a href=\"https:\/\/adage.com\/brand-marketing\/sports\/aa-nba-cmo-departs\/\" target=\"_blank\" rel=\"noopener\" title=\"https:\/\/adage.com\/brand-marketing\/sports\/aa-nba-cmo-departs\/\">AD AGE, 9\/5<\/a>). Henault \u201cdeveloped integrated strategies across data, community, experiential, and creator marketing.\u201d She also \u201cspearheaded the NBA\u2019s new brand identity, rolled out experiences like the NBA House, helped with launches such as the new in-season tournament, and forged partnerships including a global collaboration with UnitedMasters\u2019 stable of music artists\u201d (<a href=\"https:\/\/www.adweek.com\/brand-marketing\/nba-chief-marketer-tammy-henault-to-depart\/\" target=\"_blank\" rel=\"noopener\" title=\"https:\/\/www.adweek.com\/brand-marketing\/nba-chief-marketer-tammy-henault-to-depart\/\">ADWEEK, 9\/5<\/a>).<\/p>\n","protected":false},"excerpt":{"rendered":"NBA CMO Tammy Henault revealed in a LinkedIn post that she is \u201cstepping down to pursue other opportunities.\u201d&hellip;\n","protected":false},"author":3,"featured_media":208092,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[40],"tags":[3457,1260,62,67,132,68],"class_list":{"0":"post-208091","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-nba","8":"tag-leadership","9":"tag-nba","10":"tag-sports","11":"tag-united-states","12":"tag-unitedstates","13":"tag-us"},"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@us\/115164068189810067","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/posts\/208091","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/comments?post=208091"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/posts\/208091\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/media\/208092"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/media?parent=208091"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/categories?post=208091"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/tags?post=208091"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}